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Much like every other form of data, a decayed or old email list of subscribers is a burden on business strategies. Not only does it throttle your marketing efforts, but it’s also a waste of money. Since every subscriber loss demands additional efforts in lead generation, businesses need efficient marketing planning and resource allocation. From […]

“Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.” – Karl Murray Email marketing is smarter than ever and is one of the top performing tactics used in the marketing industry. It’s about delivering the right content to the right person at

In the line of business data marketing, data speaks more than anything else. As a marketer, it is ideal to have a fair view of your requirement in your industry type. Sourcing the right data is the key factor before you make an enquiry. Knowing business needs means having the thorough understanding about the nature

Email marketing is a growth catalyst for business with the online presence. However, a majority of those who engage in email marketing practices are not well acquainted with the behind the scenes process that leads to conversions. This write-up outlines the email marketing tactics you didn’t know. Outdated Methods That Fail Marketers tend to believe

Email marketers spend a chunk of their time crafting and enhancing creative content that can be accommodated in custom campaigns. The CTA, subject lines, and other email elements are effectively tested to determine inefficient features. Apart from everyday optimization, email marketers spend more time crafting triggered emails and on targeted messaging programs to dilate the conversation

The Social media marketing is trendy. The favorite hangout spot where people of all demographic range converge may seem ideal for shouting out to masses. However, the pinnacle signs of success are seen through email marketing. It yields the best ROI comparatively and is the most suitable channel to reach conscious consumers. 2017 and beyond will see

Ready to roll out email marketing program? Take a quick moment to run a health check on your email list while you are still phasing the budgetary plans in 2017. In 2016, Email was the third leading source of traffic in eCommerce sites during the holiday season. Here Are Top Questions To Ask Yourself For

A sustainable B2B lead generation strategy is critical for a profitable marketing framework. The challenge that lay ahead of every marketer is to process a quick turnaround in the journey taken by a prospect to becoming a customer. Companies are seen emulating “throwing the spaghetti against a wall and finding what sticks” approach with their

Donald Trump’s presidency has evoked mixed response from Americans and rest of the world alike. But, there is something every marketer can learn from the controversial billionaire and 45th president of United States. This write-up covers 4 takeaways from Donald Trump’s presidency that could make entrepreneurs successful. 1. No Consolation For Participation. Win! Win! Win!

Machine learning is gradually finding its way into Email marketing for advanced problem-solving. Email service providers and Cloud vendors are offering to features that are wholly supporting email marketing ventures. There is more room for new key service capabilities that could improve the ROI and conversions. Here is a list of requests from clients that