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7 killer strategies to build a b2b email list

7 Killer Strategies To Build A B2B Email List Fast And Easy

Much like every other form of data, a decayed or old email list of subscribers is a burden on business strategies. Not only does it throttle your marketing efforts, but it’s also a waste of money. Since every subscriber loss demands additional efforts in lead generation, businesses need efficient marketing planning and resource allocation. From […]

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7 email marketing mistakes that can affect your marketing campaign

7 Email Marketing Mistakes That Can Affect Your Marketing Campaign

“Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.” – Karl Murray Email marketing is smarter than ever and is one of the top performing tactics used in the marketing industry. It’s about delivering the right content to the right person at

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ushering prospects towards consultation through 3 important emails

Ushering Prospects Towards Consultation Through 3 Important Emails

Email marketing is a growth catalyst for business with the online presence. However, a majority of those who engage in email marketing practices are not well acquainted with the behind the scenes process that leads to conversions. This write-up outlines the email marketing tactics you didn’t know. Outdated Methods That Fail Marketers tend to believe

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3 game changing email metrics that will shape the email marketing in 2017

3 Game-Changing Email Metrics That Will Shape The Email Marketing In 2017

Email marketers spend a chunk of their time crafting and enhancing creative content that can be accommodated in custom campaigns. The CTA, subject lines, and other email elements are effectively tested to determine inefficient features. Apart from everyday optimization, email marketers spend more time crafting triggered emails and on targeted messaging programs to dilate the conversation

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why is email marketing a resilient channel in 2017

Why Is Email Marketing A Resilient Channel In 2017?

The Social media marketing is trendy. The favorite hangout spot where people of all demographic range converge may seem ideal for shouting out to masses. However, the pinnacle signs of success are seen through email marketing. It yields the best ROI comparatively and is the most suitable channel to reach conscious consumers. 2017 and beyond will see

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how to build a productive lead generation strategy

How To Build A Productive Lead Generation Strategy

A sustainable B2B lead generation strategy is critical for a profitable marketing framework. The challenge that lay ahead of every marketer is to process a quick turnaround in the journey taken by a prospect to becoming a customer. Companies are seen emulating “throwing the spaghetti against a wall and finding what sticks” approach with their

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4 takeaways from donald trump presidency that could make entrepreneurs successful

4 Takeaways From Donald Trump’s Presidency That Could Make Entrepreneurs Successful

Donald Trump’s presidency has evoked mixed response from Americans and rest of the world alike. But, there is something every marketer can learn from the controversial billionaire and 45th president of United States. This write-up covers 4 takeaways from Donald Trump’s presidency that could make entrepreneurs successful. 1. No Consolation For Participation. Win! Win! Win!

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the technology wish list that marketers need

The Technology Wish List That Marketers Need

Machine learning is gradually finding its way into Email marketing for advanced problem-solving. Email service providers and Cloud vendors are offering to features that are wholly supporting email marketing ventures. There is more room for new key service capabilities that could improve the ROI and conversions. Here is a list of requests from clients that

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