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Salesforce Data Management Platform

Salesforce DMP is a data management platform which captures, unifies and activates the data for strengthening consumer relationships. It along with AI, allows marketers to use the data for understanding customer’s journey. Every month Salesforce DMP interacts with more than 3 billion browsers and devices, processes more than 5 billion CRM records and organizes more than 200 billion consumer experiences which are personalized.

The benefits which Salesforce DMP provides are building absolute data profiles. Salesforce DMP gathers, stores and clusters the data for getting maximum returns from the marketing campaigns. There is a device graph to track customer’s behavior along the journey irrespective of their location. The second benefit which it provides is that it extracts new insights for deriving more signals and sources. A huge number of signals are available in different sources, Salesforce DMP is able to analyze all the signals with the help of AI. The process directs the marketer to target new customers. It also alerts the marketer to engage with the customers at the right time or moment. The third benefit which it provides is access to premium data sources. It streamlines the process to find new prospects from the reliable sources.

The best solution which DMP is able to provide is the ability to resolve incomplete information of customers, impersonalized interaction with customer and inability to track the frequency of ads send to each customer.

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Companies Using Salesforce DMP, Market Share & Customers List

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