Fact #1
Sending 16-30 campaigns every month can significantly amplify the Click-Through Rate (CTR) that is 2 times more results against marketers who send 2 or fewer campaigns.
Fact #2
Email marketing increases subscriber volume. However, brands who oversend emails have seen 78% of consumers unsubscribing from emails.
Fact #3
Facebook directs 82% social media traffic to stories with lengthy content while 84% is led to shorter news content
Fact #4
The average ROI from email marketing is 4,300% for businesses in United States alone
Fact #5
Over 60% marketers engage in email blasts to reach out to their customers while 13% leverage upon automation software
Fact #6
Smartphone users who access emails on their phone after opening them from a computer are 65% more likely to click through.
Fact #7
Personalised subject lines in email are responsible for 26% open rate while segmented email campaigns yield 760% higher revenue
Fact #8
50% marketing influencers & 51% marketers find email list segmentation & campaign individualization as a proven personalization strategy
Fact #9
Video Marketing is a catalyst for revenue growth where profit margins are upped by 49% against non usage of videos
Fact #10
86% of marketers choose email for business communications because emails provide higher engagement rates
Fact #11
On Twitter, the referrals for lengthy articles from social sites are up by 16% and 14% for short news content.
Fact #12
Over 60% Marketers engage in email blasts to reach out to their customers while 13% leverage upon automation software.
Fact #13
24% marketers feel unsure if their marketing efforts have immediately impacted deal closure.
Fact #14
Conversion rates are boosted by 28% when call to action is preferred over text links
Fact #15
4.24% email marketing audiences are converted against 2.49% of search engine users and 0.59% social media users.
Fact #16
Welcome emails drive revenue by 320% per email than the promotional emails
Fact #17
Report by bluehornet states that 80% of email recipients delete inbound emails that are not ideally optimized for mobile
Fact #18
Of 1 Billion emails sent, the video emails yield 96% more CTR than non-Video emails
Fact #19
Segmented #emailcampaigns see an open rate of 14.32% greater than non-segmented email campaigns
Fact #20
By end of 2017, #email users from US are bound to grow up to 244.5 mn. It is further expected to increase up to 254.7 mn within 2020
Fact #21
72% of the companies conform that emailing contributes from 85% to 75% ROI (Return On Investments)