Did You Know Facts

Fact #1

Email Marketing CTR

Sending 16-30 campaigns every month can significantly amplify the Click-Through Rate (CTR) that is 2 times more results against marketers who send 2 or fewer campaigns.


Fact #2

Email Marketing Subscribers

Email marketing increases subscriber volume. However, brands who oversend emails have seen 78% of consumers unsubscribing from emails.


Fact #3

Facebook Social Media Traffic

Facebook directs 82% social media traffic to stories with lengthy content while 84% is led to shorter news content


Fact #4

Email Marketing ROI in United States

The average ROI from email marketing is 4,300% for businesses in United States alone


Fact #5

Email Marketing Automation

Over 60% marketers engage in email blasts to reach out to their customers while 13% leverage upon automation software


Fact #6

Email Marketing Smartphones

Smartphone users who access emails on their phone after opening them from a computer are 65% more likely to click through.


Fact #7

Email Marketing Subject Lines

Personalised subject lines in email are responsible for 26% open rate while segmented email campaigns yield 760% higher revenue


Fact #8

Email List Segmentation

50% marketing influencers & 51% marketers find email list segmentation & campaign individualization as a proven personalization strategy


Fact #9

Video Marketing

Video Marketing is a catalyst for revenue growth where profit margins are upped by 49% against non usage of videos

Fact #10

Email Marketing Engagement Rates

86% of marketers choose email for business communications because emails provide higher engagement rates


Fact #11

Social Media Twitter Referrals

On Twitter, the referrals for lengthy articles from social sites are up by 16% and 14% for short news content.


Fact #12

Social Media Twitter Referrals

Over 60% Marketers engage in email blasts to reach out to their customers while 13% leverage upon automation software.


Fact #13

Social Media Twitter Referrals

24% marketers feel unsure if their marketing efforts have immediately impacted deal closure.


Fact #14

Social Media Twitter Referrals

Conversion rates are boosted by 28% when call to action is preferred over text links


Fact #15

Social Media Twitter Referrals

4.24% email marketing audiences are converted against 2.49% of search engine users and 0.59% social media users.


Fact #16

Social Media Twitter Referrals

Welcome emails drive revenue by 320% per email than the promotional emails


Fact #17

Social Media Twitter Referrals

Report by bluehornet states that 80% of email recipients delete inbound emails that are not ideally optimized for mobile


Fact #18

Social Media Twitter Referrals

Of 1 Billion emails sent, the video emails yield 96% more CTR than non-Video emails


Fact #19

Social Media Twitter Referrals

Segmented #emailcampaigns see an open rate of 14.32% greater than non-segmented email campaigns


Fact #20

Social Media Twitter Referrals

By end of 2017, #email users from US are bound to grow up to 244.5 mn. It is further expected to increase up to 254.7 mn within 2020


Fact #21

Social Media Twitter Referrals

72% of the companies conform that emailing contributes from 85% to 75% ROI (Return On Investments)


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Brad Simons, Direct Consultant