A recent research conducted by Content Marketing Institute and Marketing Profs, sponsored by Brightcove revealed that 88% of respondents use content marketing to drive their campaigns profitable and improve customer engagement. Percentage Of B2B Marketers Who Have A Content Marketing Strategy Yes, and it is documented – 32% Unsure – 4 % Yes, but it …
B2B Content Marketing Benchmarks, Budgets, and Trends 2016 Read More »
Did you know 92% marketing communication incorporates Direct Mail? 48% recipients responded to the direct mails in 2016. 48% more saved the mail for a future intent 57% recipients felt delighted upon receiving the direct mail because they felt valued. 73% customers favored direct mail over other channels while receiving marketing advertisements. Compared to …
Marketing research has significantly enabled garnering customers, retaining them, and expanding business goals. The market is plush with opportunities, and one needs a working blueprint to prevent underutilization of resources. Amidst all that, customer’s satisfaction plays a vital role in sustaining long-term profits. THE REMARKABLE EXPANSION OF THE UK’s RESEARCH MARKET At the rate of …
Why Consumer Data Matters For Successful Marketing Strategy? Read More »
If you want your emails delivered to the right inbox, having a clean list is a must. To get successful results from your email marketing strategy, maintaining a list of fresh and updated contacts that blend well with your campaigns is crucial. Facts To Be Known Bounce rate of 3-5 percent is an alert that …
Data plays a key role in determining marketing strategy of a business. As customer data provides quality insight into demographics like customer behavior, preferences, buying pattern, interests etc., more and more businesses are investing into market research to get a hold of that valuable data. According to the Market Research Society (MRS), the UK research …
How Data Is Triggering The Growth Of The UK Research Market Industry? Read More »
The Christmas is fast approaching, and shoppers are thronging stores to finish the last minute purchases. The festivities meant one thing as children, we all gave parents the inkling of what we desire to see under the tree. The Christmas countdown was one of the exciting things of childhood. Fast-forward to the present, being …
Spreading The Holiday Cheers And Generating Leads Read More »
The holiday season has started and it is going to sustain for couple of months. So, here is your opportunity to capitalize on it to drive more traffic, boost conversions and increase ROI. Follow the tips below and see your holiday sales graph rising. Strategies To Be Used: Free Shipping Easy Returns Price Matching Last Year’s …
How To Trigger Ecommerce Conversion Rate this Holiday Season? Read More »
Over the years, email marketing has proved to be an effective tool for marketers helping them to stay connected with consumers, attract higher response rates and get better leads at a low cost. If you are thinking to leverage emails for your next campaign then you have certainly made the right choice. To give you …
Why You Need To Re-think On Utilizing Email Marketing for 2017 Read More »
The color of your brand is the color reflected in its logo, landing page, product and more. When a consumer comes across your brand what they first notice is the color, it influences the purchasing power of a customer. Each color brings out a different response from clients. Categories of Color Warm Color – …
Do You Want To Know Why Color Matters For Your Brand? Read More »
