A recent research conducted by Content Marketing Institute and Marketing Profs, sponsored by Brightcove revealed that 88% of respondents use content marketing to drive their campaigns profitable and improve customer engagement.
Percentage Of B2B Marketers Who Have A Content Marketing Strategy
- Yes, and it is documented – 32%
- Unsure – 4 %
- Yes, but it is not documented – 48 %
Expected Change In B2B Content Creation By Marketers In 2016 As Compared To 2015
- 19 % said they will produce same amount as that of previous year
- 2 % was said less and 2% was unsure
- 76 % say they will produce more
What Percentage Of Content Marketing Tactics Does Organization Use?
- Social Media Content – other than blogs – 93
- Case Studies – 82
- Blogs – 81
- eNewsletters – 81
- In-person Events – 81
- Articles on Your Website – 79
- Videos – 79
- Illustration/Photos – 76
- White Papers – 71
- Webinars/Webcasts – 66
- Online Presentations – 65
Percentage Of Total Marketing Budget Spent On B2B Content Marketing
- More than half of the content marketers say they will increase their budget in 2016.
- 16 % – invests 25% to 49% of their total marketing budget on content marketing
- 20 % – invests 10% to 24%
- 23% – 1% to 19%
- 3% – 0
- Unsure – 22%
- 1% – invests 100%
- 4% – 75% to 99%
- 10% – 50% to 74%
Top 5 Priorities For B2B Content Creators
- Creating More Engaging Content
- Become Better Story tellers
- Better Understanding of Audience
- Creating Visual Content
- Find more ways to repurpose content
Top Content Marketing Challenges
- Understanding/choosing technology that we need
- Lack of integration across marketing
- Finding or training skilled content marketing professionals/content creators
- Budget Constraints
- Producing Engaging Content
- Consistency in Content Production
- Developing Variety of content
- Measuring the content effectiveness
Goals And Metrics Of Most Content Marketers –
85% of marketers say that lead generation and sales using content strategy constitute the two most important goals for their brand or company. For 32% of B2B marketers, lead quality is the most important metric they use for measuring the effectiveness of their content.
