Many startups with a scalable business model face a prodigious challenge while placing their products on a visible platform. Without a resilient game plan, the efforts could take a turn for the worse. Endorsing the brand with a friendly face will set the stage for a positive future engagement.
The marketing landscape is in a state of flux and survival of startups depends on their industry awareness.
Here Are Top 5 Marketing Trends That Could Be Taken Advantage In 2017:
1. Video Marketing
The rise of the video platform has empowered marketers to reach a wider audience through portable gadgets such as tablets and mobile phones. The video platform is still in the cradle state, and it will absorb and continue to hold prominence throughout 2017. The video platform will rake sizable audience for consigning the brand message to relevant recipients and is likely to stake the click-through rate up to 300%.
The use of video in marketing campaigns has proven to dilate the response owing to the ever-increasing use of mobile phones. In this time-crunched world, the video serves its purpose by expediting message delivery without burdening the quality of engagement.
Incorporating videos in emails could maximize the reach than blog posts.
2. Customer Experience Centric Marketing
The consumer experience takes center stage, as the commodity-centric marketing becomes the outgoing trend. It indicates that the new wave of consumers expect a better experience for every dollar spent because a marketer-consumer relationship is much more than attractive deals.
Irrespective of the much-debated philosophy on consumer buying habits, it’s time for startups to walk in the client’s shoes to make the experience enjoyable from click to close.
Devote time on customers to elicit valuable feedback and individual tastes. It will enable cultivating a positive setting on future occasions. Interacting with clients is one way to replicate success because it makes understanding.
3. Long Drawn Out Goals
In the past, marketing framework stitched together short campaigns to improve response rate. However, due to a rapid decline in the performance, it is now an outgoing strategy. Now is the time for revamping tactics by making it future-ready.
The long-term policies matter because companies strive to improve the trust with consumers. The businesses that traditionally polish their relationship with customers are most likely to be equipped for the future, because long-term goals carry greater prominence than immediate benefits.
4. Personalization Of Experience
Brands are lavishly spending on personalization. As search engines continue to evolve, the online behavior tracking system is yielding accurate results. Whenever users launch an online search, the data is retrieved and stored. Therefore, the stored data acts as a catalyst in providing better experience during the online searches.
If emerging brands replicate such an approach, it could significantly boost loyalty because customers would feel accomplished while spending their time and money.
Startups are competing for client patronage by increasing the stakes in the personalization department. More consumers are willing to make the purchase decision based on the generous reception they receive from marketers.
5. Engagement Driven Social Media Marketing Strategy
The change is deep-rooted and covers even the social media. Unlike the earlier times when the social media stood out as a content distribution channel, it serves a greater role in driving the engagement. However, some marketers poorly interpret the notion. Sending out generic questions cannot ameliorate the connection with the audience.
Social media marketing hopped a few spots ahead in the list of priorities this year. The startup strategists are weighing segmented targeting over generic targeting.
The audiences are likely responsive to the questionnaire when they invited for participation. Being heard is a privilege that most consumers can’t ignore. It is simply the driving force behind successful engagement rates.
Connecting sales closure with engagement campaigns isn’t direct. It incorporates intricate levels of the process such as generating buzz and providing customers an enjoyable experience motivating them to prefer your brand over the rest.
Conclusion – 2017 And Ahead
Startups are abandoning the pursuit of strategies aimed at challenges in the immediate future. Many recent startups are envisioning goals that are years away from the present. Looking past the short-term milestones hold the promise of a better fortune.