How to write a welcome email?
A welcome email is an essential part of the process to keep your customers interested and engaged after the subscription. It acts as an assurance, which is of taking the right decision by subscribing for your service. The welcome email subtly conveys that you are committed to provide promised services to them.
So, explain them in brief about your services and offer the value proposition which they cannot ignore. Most of the subscribers are already impressed by the advertisement of your services with the compelling content that’s the reason they subscribed, now it’s your turn to deliver the quality services as per their expectations.
Create a mail that will wow them and makes you stand out as a premium service provider. It will also keep them wanting for more and look forward to your upcoming newsletter.
To write an effective welcome email, you should list out the main points to be included so that it shows your sincerity and appreciation for your customer:
1. Thank You:
The first and the most important message has to be “thank you” which indicates that you are very professional and are committed for providing quality service to the customer. It can be in the form of text, GIFs, images.
Image Courtesy: KOIO
2. Sending Emails Within Minutes:
Let’s take the example you promised the subscriber of a promo code of 15% off in the next purchase. The subscriber is ready for the next one but you have not provided them with the code then it can turn away the customers from your brand. You should send the promo code mail within minutes.
3. Prepare Them For Expectations:
You can share brief information about the type of content and the frequency at which they will be getting emails into their inbox. Make sure that your mail doesn’t get marked as spam. Build up the confidence level with your subscriber, so that the relationship can be maintained on a long-term basis.
4. Details About Your Services:
All subscribers might not be from your current customer base, some of them might be the new subscribers. This makes it necessary on your part to summarize detailed information about your services or product to gain their confidence and start up a two-way conversation. You can explain “Who you are,” “What is your service” and “How can the service help them” and in the meantime ask information about them for keeping the conversation interesting.
5. Make A Clear Call-To-Action (CTA):
After reading the welcome email what you want your subscriber to do, is called as call-to-action. The message should be subtle but clear enough to remind the subscriber for call-to-action.
Image Courtesy: LOWE’S
6. Using Good Quality Images:
It is very crucial to use the best quality images in the welcome mail as they make an instant connection with the subscribers. The visuals have to be striking enough to hold their attention and build up the readability.
Image Courtesy: Havenly
7. Paying Attention To The Subject Line:
You should make a good subject line which works best for your services and the target audience. For which you can execute the A/B tests for generating high open rates and click-through rates. Some of the examples are “Welcome to our email list service,” and “Congratulations your subscription has been confirmed.”
8. Getting Social:
Being social in the welcome email can act as an effortless ice-breaker with your new subscribers. Create a social welcome email for encouraging engagement by linking to your social channels and having them connected with you on different platforms. One can even include the option of click to tweet in the email that encourages the subscriber to share the email list with their wide social network.
9. Staying Connected:
You should not think that after sending welcome mail there is no need to keep in touch with the subscriber. It is your responsibility to stay connected with your subscriber by taking regular feedback and encouraging them to access information whenever they have any questions.
10. Length Of The Welcome Mail:
You should not think that after sending welcome mail there is no need to keep in touch with the subscriber. It is your responsibility to stay connected with your subscriber by taking regular feedback and encouraging them to access information whenever they have any questions.
Image Courtesy: Dropbox
11. Sharing Helpful Resources To The Subscribers:
After subscribing, most of the subscribers will be waiting for your next mail. You can use this wonderful opportunity by sharing with them the link and content for keeping them engaged and in the process help them in learning more about your brand.
There is no perfect welcome mail, most of the times you have to make it interesting and professional so that the subscriber gets the assurance of taking the right decision.
There is a study by WordStream which shows that the welcome email generates 320% more revenue on the per mail basis.
There is a study by WordStream which shows that the welcome email generates 320% more revenue on the per mail basis.
So, develop a welcome email which is creative and focused on brand personality. You can include some news, offers, discounts, promotions, to make it look interesting.
Let’s take this welcome email example:
A straightforward mail with relevant information at the beginning of the email can impress your subscriber motivating them to look for more details about your brand in the site.
Do you want some amazing examples of welcome email templates?
1. General Product/Service Mail:
Greetings!!!
Welcome to Rendezvous
Rendezvous helps in collecting and organizing everything which you need to work and live smarter. (This statement explains about the services which can make improve the life of an ordinary man)
2. Newsletter Welcome:
Thanks for subscribing to articles from Rendezvous blog.
We welcome you to our blog. You will now get an email every time we publish a new post. At Rendezvous, we aim to create content which can power your business results.
Type of content: Detailed and result-oriented articles that will work more effectively and efficiently.
Frequency: 2-3 mails per week with the latest links to the content
Just as you observed in the examples these were the main points filtered out for considering in a welcome email:
1) How the newsletter will be like? What type of content will it be linked to?
2) What is the frequency of the mails and at what time the mails will be sent to the subscribers?
3) If the blog is published multiple times in a week then will the mail be sent with every new post?
4) Will the best collection of articles be shared?
Some of the best subject lines can be:
1) Welcome to the Monday dispatches
2) Thanks for the subscription!!! Let’s start with the premium resources
3) Subscription has been confirmed!!! Welcome to the club
Conclusion:
Welcome emails build up the first impression of your brand. Customers have read about your services and are more likely to purchase, so you have the final chance to nail the conversation with this process. You can consider creating a series of welcome content for educating the customers about your service or product. By creating new and engaging styles of welcome content, you can increase your ROI and engagement rate.
