Marketing automation is one of the critical components for the success of an organization. As per a research report, marketing automation grows faster within the CRM space. Salesforce customers reported a 25% increase in the ROI after the adoption of CRM. It also helps in increasing sales productivity and reducing marketing overhead.
Now, let’s understand in detail how marketing automation helps businesses?
Whether you are a growing business or an established one, every business needs quality leads to outgrow their business. Marketing automation helps organizations in getting a detailed picture of their potential customers and target them with the right strategy. Check out some of the ways in which it can do so:
1. Lead Generation:
Almost all organizations need to have an accurate lead generation strategy for generating the right number of leads and getting good conversions. You will surely agree that without high-quality leads, no business can survive!!!!
The marketing automation tool is the new generation tool to guide your marketing strategy in the right direction. With the right integration, it helps in producing the leads which have higher chances of conversions. It has been found that when the procedure between the marketing and sales team get automated, then teams get more time in lead nurturing, leading to more sales conversions.
Bringing together information from various touchpoints, which include downloads, website visits, social media activity, and direct marketing enables the automatic scoring, prioritizing, and qualifying of the leads.
2. Lead Nurturing:
Lead nurturing is a tough process as it requires much effort and time. As known, not every lead gets converted as sale, and most of the times it affects the small businesses. The smaller sales and marketing team in these organizations cannot keep an eye on each of the lead; this is where marketing automation comes as a savior and helps in a streamlined and planned lead nurturing.
3. Customer Personalization:
Customer personalization is the key when it comes to nurturing of the leads. As per the study by Pardot, 77% of the buyers want the targeted content at each stage during their research process. The automation tools help in simplifying the process and approaching the right customer at the right time with the best content. They also help in capturing the data from all the content, such as:
- Which emails are getting clicked and opened by customers?
- Which blogs or posts are performing well on social media channels?
- How is it getting converted to website visits?
4. Building a 360-degree view of the Customers:
Integrating CRM with marketing automation helps you to dive into detailed behavioral tracking. It might include the pages of prospects at different stages, such as the type of content they are interested in, their buying cycle, etc. This helps to get incredible insights and customize everything from content marketing to sales pitches.
5. Quality Data for Smarter Decisions:
Quality data facilitates better decisions for the organization. Almost everybody is talking about the big data, but very few have grasped the process, which helps in collecting and utilizing the data for smarter decisions. Marketing automation provides the most comprehensive solutions in measuring campaigns and predicting consumer behavior on a limited budget.
You can try some of the best marketing automation tools which help you in better marketing personalization: