Marketing Automation Tools to Transform Your Business

Marketing automation is one of the critical components for the success of an organization. As per a research report, marketing automation grows faster within the CRM space. Salesforce customers reported a 25% increase in the ROI after the adoption of CRM. It also helps in increasing sales productivity and reducing marketing overhead.

Now, let’s understand in detail how marketing automation helps businesses?

Whether you are a growing business or an established one, every business needs quality leads to outgrow their business. Marketing automation helps organizations in getting a detailed picture of their potential customers and target them with the right strategy. Check out some of the ways in which it can do so:

1. Lead Generation:
Almost all organizations need to have an accurate lead generation strategy for generating the right number of leads and getting good conversions. You will surely agree that without high-quality leads, no business can survive!!!!

The marketing automation tool is the new generation tool to guide your marketing strategy in the right direction. With the right integration, it helps in producing the leads which have higher chances of conversions. It has been found that when the procedure between the marketing and sales team get automated, then teams get more time in lead nurturing, leading to more sales conversions.

Bringing together information from various touchpoints, which include downloads, website visits, social media activity, and direct marketing enables the automatic scoring, prioritizing, and qualifying of the leads.

2. Lead Nurturing:
Lead nurturing is a tough process as it requires much effort and time. As known, not every lead gets converted as sale, and most of the times it affects the small businesses. The smaller sales and marketing team in these organizations cannot keep an eye on each of the lead; this is where marketing automation comes as a savior and helps in a streamlined and planned lead nurturing.

3. Customer Personalization:
Customer personalization is the key when it comes to nurturing of the leads. As per the study by Pardot, 77% of the buyers want the targeted content at each stage during their research process. The automation tools help in simplifying the process and approaching the right customer at the right time with the best content. They also help in capturing the data from all the content, such as:

  • Which emails are getting clicked and opened by customers?
  • Which blogs or posts are performing well on social media channels?
  • How is it getting converted to website visits?

4. Building a 360-degree view of the Customers:
Integrating CRM with marketing automation helps you to dive into detailed behavioral tracking. It might include the pages of prospects at different stages, such as the type of content they are interested in, their buying cycle, etc. This helps to get incredible insights and customize everything from content marketing to sales pitches.

5. Quality Data for Smarter Decisions:
Quality data facilitates better decisions for the organization. Almost everybody is talking about the big data, but very few have grasped the process, which helps in collecting and utilizing the data for smarter decisions. Marketing automation provides the most comprehensive solutions in measuring campaigns and predicting consumer behavior on a limited budget.

You can try some of the best marketing automation tools which help you in better marketing personalization:

Google logo Google Optimize 360:
Google Optimize 360 assists the user in creating custom segmented customer experiences. These segments are then tested in learning the factors which can cause specific segments for taking action on the website.
Statsbot logo Statsbot:
The platform monitors all the metrics such as the conversions, number of users, web traffic so that organizations can monitor when you are close to goals or falling behind. It helps in adding clarity to the campaigns.
RichRelevance logo RichRelevance:
RichRelevance makes the omnichannel personalization relevant and possible. It covers personalized browsing and website recommendations. The machine learning used in this platform is the top choice for many global companies.
Monetate logo Monetate:
Are you interested in 1:1 personalization. Monetate takes the customer data from the data sources and uses ML for making smarter decisions and predictions and also 1:1 personalization.
Bunting:
The Bunting tool offers a high-level of personalization for e-commerce sites. The algorithm takes the customer data and uses it to learn more about how the users are interacting with the website. The platform helps in automating web content, email campaigns, and product recommendations.
Persado:
This innovative tool can be integrated with other solutions like the MailChimp and Salesforce. The AI is used to generate the subject lines that perform better with the target market. The algorithms help in creating engaging subject lines, which can be aligned with the brand voice and the desired personalization. Afterward, platform analytics is used to track performance.
Conclusion:
There are many marketing automation tools available in the market. All of these are developed for marketers to make their work easier. Once the tool is implemented, the workload gets visibly reduced and proves extremely beneficial for any business. It can completely transform your business to a new level and reap rich sales and revenue.

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