Marketing automation is a technology that makes tasks easier, it exists with a goal of automating marketing actions that include streamlining, automating, and measuring marketing tasks and workflows while increasing operational efficiency and grow revenue faster.
It is a platform that automates repetitive tasks such as email, social media, and other website actions while helping marketing and sales engagements to generate leads, close deals and at the same time measure marketing success.
How and why is marketing automation being used to bring campaign success?
The heart of any marketing automation campaign starts with the design and the workflow, and this is the starting point for any action to take place.
If you are a business owner, who has had a hectic workday will get it. Managing back to back meetings, ensuring to keep track of your team and goals to achieve, and ensuring to check your email or social media campaign that’s going live, is not an easy task. Indeed, balancing all this can be challenging even with a team to support all of it. And this is where Marketing Automation comes into the picture. It ensures that your business hits the right audience at the right time with a right message.
Marketing Automation as a software tool schedules all your manual efforts of publishing social media posts, sending out emails with the help of tools. And some of the benefits can be as listed below:
1. It’s time-saving:
No longer do you have to keep track of your physical notes every day to schedule posts on social media or to send an email. Thanks to the marketing automation tool as it takes it all. Marketing is easier than ever when you have all in one automation tool which just works by setting things up, and it will be way ahead of time.
According to CMO, 55% that is more than half of B2B companies indicate adopting to marketing automation.
It as well saves 70 % of the marketer’s time if invested right in their campaign.
2. Helps you effectively use your CRM:
CRM being a tool which saves all the contact information such as names, addresses, phone numbers and other conversations that happen between a marketer and customer, when combined with a marketing automation software becomes more valuable.
A marketing software is bound to do well when is set right. Your audience will receive the same, and consistent response based on their actions.
4. Enables Personalization:
The tone of personalization brings in a big difference in the business world. Marketing tools make it easy to add personalization token to each recipient that will bring more engagement, open & click-through rates.
5. Optimize lead generation:
The tool helps you qualify and generate more leads, nurture leads that are ready to take off your sales state, report and manage your email marketing campaigns and more.
Some of the major Marketing Automation Software providers and tools:
Oracle Marketing Cloud
IBM Marketing Cloud
Though there are a variety of marketing automation tools available in the market today, not every tool can be scalable and helpful to your business. It’s essential that you study each tool and identify what best fits your campaign.