SAP vs Salesforce: Which is the Better CRM?

SAP vs Salesforce
  • Oct 17, 2023
  • Posted By: Robert
  • Category: Customer Relationship Management


Customer Relationship Management (CRM) is now getting extended outside the existing norms for delivering performance efficiently for the corporation. This comprises a variety of digital tools and platforms that primarily focus on understanding the client’s attributes and preferences. The need for an effective platform has created a sense of urgency to identify its prime potential as software for the B2B brand.

Business organizations must be attentive to understand what B2B data is, which can help in perceiving the analytics associated with business operations using CRM software. The global market growth of CRM is predicted to hit $71.06 Billion by the end of 2023. The industry’s significant growth can clock a massive $157.53 billion by 2030 at a CAGR of 12%, based on the predictions coming in.

  • 92% of the companies have claimed that CRM is crucial for attaining their business goals.
  • 91% of the organizations uses CRM software to manage client conversations.
  • With a practical personalized approach, 49% of customers have placed their orders impulsively.
  • 84% of customers are loyal to an organization with robust data security controls.

The two spectacular programs, SAP CRM and Salesforce, are the CRM Industry leaders. This comparison blog between SAP vs Salesforce: Which is the better CRM will have the areas dissected to guide you in making final purchasing decisions for your organizations.

What is SAP CRM?


SAP CRM is one of the CRM applications that SAP provides. It is a cornerstone in a B2B organization as it allows different customizable options for business procedures. A corporation can upkeep itself to meet its targeted audience’s requirements frequently.

Benefits of the SAP CRM

Let’s dive into this and skim through the reasons why the organizations levitate toward SAP CRM:

Effective Business Workflow

SAP CRM has enhanced the organization’s business workflow by scaling their work productivity and utilizing the assets available for sales growth.

Personalized & Interactive Relationships with Users

SAP CRM chiefly aims at delivering a personalized experience to customers and clients and further provides practical assistance in boosting business productivity. It also increases connectivity and provides a holistic overview of the overall interaction.

Growth in Sales and Revenue

Organizations can use multi-media channels and e-commerce to effectively recuperate time management and handling of the pipeline to generate a drastically higher income stream.

Higher Customer Satisfaction

In order to foster an appealing customer experience, SAP CRM targets the operation analytics on a real-time basis to deliver a customer-friendly personalized service in the long term for the growth of the business.

Substantial Interpersonal Collaboration

Streamlining the SAP CRM application can assist in a fruitful method for transferring the data while maintaining a higher standard of providing service to clients.

What is Salesforce?


Salesforce is a cloud-based company which sanctions the enterprise to maneuver potential leads and prospects for sales closure.

Benefits of Salesforce in CRM                                       

We’ll learn about the benefits and reasons for Salesforce’s popularity among CRM businesses CRM business.

Easy Maneuvering of Software

Salesforce CRM serves various organizations that lack the existence of effective software. The emergence of Salesforce has outshined the demands of organizations by streamlining the process with a highly straightforward user interface.

Time Management

Salesforce is a true game changer in time-saving; all credits go to its advanced automated feature. The organization can involve automated processes in its sales operation to increase business productivity and workflow. Consequently, this allows software operators to specifically target prospective leads by providing superior quality services for retention and engagement purposes.

Data Management

It is vital to understand the requirements of the consumer base that the organization deals with. Personal information, which includes name, email, and designation, must be stored accurately to void any amalgamation of the data causing impurity. Salesforce aids in segregating and keeping it as per the desire for prospects.

Adequate Visibility of the Customer

Salesforce’s data, including amount and quality, benefits a corporate business. This software enables the administrator and other users to view contact, tasks, and other stored personal information for a fully comprehensive understanding of the client before approaching them.

Flexible and Adaptive in Nature

Based on its capacity and adaptability nature, Salesforce CRM software is used by various organizations on a larger scale. It offers accurate analytics and reports custom-made to the enterprise’s needs and operates effectively with multiple business models. It also guides the organization to customize their ongoing marketing activities and provides pin-point tracking metrics and results of their marketing campaigns.

Let’s determine the linear aspects and operating techniques that differentiate SAP CRM from Salesforce.

Comparative Feature Analysis

It is a toss-up between the two CRM deliverables. Business organizations, in various situations, have incorporated the software collectively. We have curated the list of features to distinguish and assist you in making a decision based on your business requirements.

Software Integration

  • Salesforce advances with its API, which is highly reliable for communicating with other available software.
  • Salesforce provides a unified channel to support customer service and automated marketing, making it simpler to handle client data across multiple systems.
  • On the other hand, SAP CRM provides a specific API connection, which is cloud-based, comprising a fully loaded integrated SAP Hybrid Cloud for customer engagement.
  • Furthermore, SAP CRM has developed an affordable alternative integrated software called hybrid e-commerce platform.

UX Interface

Salesforce interface

  • Salesforce can be a proven choice with its transcending interface with a dynamic user experience.
  • Salesforce has a practical yet accessible interface that competently unifies customer-related and management elements.
  • SAP CRM provides an easy-to-access user experience, while Salesforce emits higher flexibility in terms of usability.

Effective Customer Support

  • SAP’s customer service has a track record of addressing challenges, although it is time-consuming to seek assistance compared to Salesforce.
  • SAP provides a user manual in the form of self-initiatives, a learning base, and 24/7 toll-free support for non-technical concerns.
  • Salesforce is well-known for providing prompt and accurate solutions to their client’s challenges.
  • Their annual maintenance subscription entails a live chat, a portal for self-help, and more. The premium membership will cost an additional 15% of the amount to unlock direct assistance to its users via their mobile device.

Email Utilities

  • SAP CRM & Salesforce provide bulletproof email utilities for analyzing and reporting for data purposes. Salesforce has a unique method for tracking the data across other email applications.
  • Also, SAP provides email surveillance, although prospects must provide appropriate settings to allow reporting. Salesforce directly assigns the communicable engagements to the users and stores the contact details automatically.

Standard of Interactive Data Reporting

Standard of interactive data reporting

  • The user-friendly SAP interface allows administrators to create and update reports on a single screen while providing role-based access to ensure data security and assign tasks to the relevant departments.
  • Salesforce offers real-time business insights through its dashboards and reports, allowing pre-built or customized reports to gather data on key performance indicators (KPIs) such as sales metrics, rep performance, and conversion.

Standard of interactive data reporting

Virtual Case Management

  • Salesforce’s case management technology enables customers to access and update service claims from anywhere, while agents can quickly escalate issues to subject matter experts, ensuring accurate and timely customer responses.
  • SAP uses its user-friendly database and captures the information across various sources for the sustainability of case management. Salesforce customizes its cloud software based on the business’ requirement to resolve queries extensively.

Cost Efficiency

  • Due to its extensive cloud features, the SAP solution can get a little expensive on the allocated budget. SAP CRM’s entry-level price for the basic plan costs around $75 per month for its subscribed users.
  • SAP CRM eliminates the obligation for any other alternative software solutions, which can save thousands of dollars per annum and can be an adequate substitute for cost-cutting.
  • The pricing of the Salesforce software heavily depends on the business requirements; every edition of the CRM software has a hidden feature based on a pre-determined cost.
  • For example, the sales cloud software costs $25 monthly when invoiced annually. It can be customized based on the prerequisites of an organization.

Final Verdict      

The contest between the SAP CRM and Salesforce incurs a saturation point, where Salesforce exceeds the finishing line with its particular features to assist an existing organization through the crises encountered. Every corporation must thoroughly examine its requirements and choose CRM software based on effective communication with field experts and professionals.