Why is Email List Hygiene So Important?

If you want your emails to be delivered to the right inbox, having a clean list is must. For getting successful results from your email marketing strategy, maintaining a list of fresh and updated contacts that blends well with your campaigns is indeed crucial.

Facts To Be Known

• Bounce rate of 3-5 percent is an alert that your email list needs to be cleaned.
• As more than 20 percent of email registrations contain typos, syntax and other errors, sending emails to an old list with high bouncing rate can set off an ISP’s spam alert.
• Remember to re-engage your invalid email customers before removing them from the list to win back their interest in your brand.
• Frequent cleaning needs to be done to maintain the quality and responsiveness of the list.
• On an average, email marketers have seen 94% ROI from targeted emails when delivered to the right inbox.

What To Remove From The List?

• Disengaged email subscribers
• Inactive old contacts
• Both hard and soft bounces
• Duplicate and invalid email addresses
• Unsubscribes
• Contacts who chose not to opt-in for receiving emails

How To Maintain List Hygiene?

• Welcoming new subscribers with a meticulously crafted email
• Segment the list
• Allow subscribers to edit their own email setting
• Easy to fill unsubscribe forms
• Keep sending re-engagement email campaigns