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Why is Email List Hygiene So Important?

If you want your emails to be delivered to the right inbox, having a clean list is must. For getting successful results from your email marketing strategy, maintaining a list of fresh and updated contacts that blends well with your campaigns is indeed crucial.

Facts To Be Known

  • Bounce rate of 3-5 percent is an alert that your email list needs to be cleaned.
  • As more than 20 percent of email registrations contain typos, syntax and other errors, sending emails to an old list with high bouncing rate can set off an ISP’s spam alert.
  • Remember to re-engage your invalid email customers before removing them from the list to win back their interest in your brand.
  • Frequent cleaning needs to be done to maintain the quality and responsiveness of the list.
  • On an average, email marketers have seen 94% ROI from targeted emails when delivered to the right inbox.

What To Remove From The List?

  • Disengaged email subscribers
  • Inactive old contacts
  • Both hard and soft bounces
  • Duplicate and invalid email addresses
  • Unsubscribes
  • Contacts who chose not to opt-in for receiving emails

How To Maintain List Hygiene?

  • Welcoming new subscribers with a meticulously crafted email
  • Segment the list
  • Allow subscribers to edit their own email setting
  • Easy to fill unsubscribe forms
  • Keep sending re-engagement email campaigns
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