Your work is cut out for you if you are a B2B marketer targeting C-level personas like CEOs. Finding the information after scouring through 168,000 CEOs in the United States can get tiring. Moreover, a simple Google search to find their email addresses would not work.
Instead, you must focus on different tips, steps, and tricks to find the email lists. So, how to find CEO email address?
Well, you must go through the website, make assumptions, or check affiliations. Along with these, other steps could help you find the required data.
With some strategic planning, anything is possible. Are you intrigued by this solution? Read on to know more about the tips!
Why Do You Need CEO Email Addresses For Marketing?
CEOs are the top decision-makers of any company. Hence, marketing to them would be a fruitful endeavor. Not only do they influence their associates, but they also play a huge role in corporate decision-making. CEOs are in charge of every department in the organization as a leader.
Marketing products or services relevant to their industry can help your business grow. If they like what they read in the emails, the CEOs would want to invest in them. Consequently, their influence will eventually compel the entire company to use the marketed product or service.
CEOs usually stay busy since they keep traveling and attending meetings. They have personal emails, but your marketing pitch will remain in the spam folder if you send business communication.
4 Tricks To Help Generate Leads For Small Companies
Marketers can work closely with any growing industry in the United States by segmenting information based on analyzed data. That is why daily routines can get hectic due to marketers’ endless company-critical tasks.
At the same time, this can eradicate obstacles while developing the correct marketing pitch.
Due to that, 30% of marketers in the B2B industry rely on analytics that helps them create data-driven decisions. To make everything more manageable, you, as a small company marketer, should focus on getting the information of the top decision-makers of any company. So, how to find CEO email address? Here’s every tip explained.
#1. Searching On The Company Website
The most obvious place to search would be the official website of the company you are targeting. Some marketers believe it is an obvious and straightforward way to gain data. Ideally, you need to go to the “About Us” or “Contact Us” section and look for company history. You might be surprised to see authentic information about the founder and CEO here. Moreover, you can even use this to your advantage and create personalized emails targeting the CEOs of corporate websites.
Be it a startup or an established organization; you might find the email addresses of senior executives there. A manual search will only help you get relevant data to target the right executives.
#2. Make Certain Assumptions Based On Industry Standards
Do you have a strong guessing game as a marketer? Or perhaps, you have experience with how organizations structure or pattern their executive’s emails.
Whatever the case, you can make assumptions to find the correct information. But remember that this is a time-consuming way of gathering data.
So, how to find CEO email address with this tip? To get the best results, compare the email addresses of their competitors or associates with your suggestions. You can also guess the structure of the CEO’s email address by analyzing the market trends. Either way, the potential form should have the domain name and the name of the CEO. However, if nothing pans out, you can send the pitch addressing the CEO to a generic email address based on the company website.
#3. Some Extra Research On Google
Did you know that there are third-party websites featuring the CEO’s email addresses on Google? However, you have to use a unique but straightforward digital formula to access that.
Mention the CEO’s name in quotations and words like contact information or email address on the search engine. The algorithm will help you instantly because the quotations showcase the critical information you want.
To make it more personalized, you can add the company’s name to avoid getting any common variations of the contact details.
By doing this, Google will either redirect you to social media platforms like LinkedIn and Twitter or the official company website. LinkedIn would be the best choice to get email address information since 63 million executives have access to it.
#4. Finding The Emails Through Affiliations
How to find CEO email address through affiliated organizations or companies? Well, some marketers believe this step is a long-drawn-out process with eventual results.
If nothing else works, you can use this manual step to reach senior executives who have affiliations with other enterprises. For example, you can find the email address on the webpage or reports of government funds, NGOs, and other companies. Besides, you can request the enterprise to share their data if you want access to the emails.
Remember that doing this requires a lot of analytical and research skills. Furthermore, an alternative method to have a fully customizable CEO email address by procuring a meticulously curated CEO email list, safeguarding the hassle of workflow shrinkage and improving productivity.
How To Find A List Of CEO Email Addresses Without Any Hard Work?
All the steps and tips mentioned above are free and accurate. With these, you can plan the best B2B marketing strategies to help your small business grow.
However, they might not be scannable and can get highly time-consuming. These manual processes could work if you are the marketer for a small company trying to target a handful of CEOs.
Using these methods can get exhausting for larger enterprises. That is why you will need lead generation tools.
Not only do they offer an easy-to-use interface, but they also give you guaranteed results. Moreover, it is very fast as it features bulk search options while requiring much preparation. Even though this is a reliable process, it might not always be accurate. At the same time, choosing to invest in a CEO mailing list would be wise. It offers fast and accurate results that are customized and segmented.
In fact, a well-known mailing list provider helped a global strategy and market research company achieve a 75% increase in ROI. Hence, a customized list will help you target more CEOs and gain better results.
You can also buy CEO leads because these are affordable and fast, these options can help you get genuine email addresses of CEOs throughout the United States.
How To Market To CEOs Properly?
As established earlier, these executives would be very busy throughout the week due to their responsibilities. CEOs tend to work closely with all departments to uphold the corporate culture and company values.
Similarly, they set visions and make capital decisions through executing strategies and communication.
Due to that, your CEO marketing strategy should be flawless, authentic, and highly niche-oriented. Now that you have access to the email addresses, use them wisely instead of spamming them with emails.
Jeff Bezos once said, “It is hard to find something that you cannot sell online.” So, marketing can either make or break your brand. That is why make sure to follow these tips:
- Ensure to avoid commercial disconnect while creating a strategy
- Incorporate ounces of innovation to inspire the CEOs
- Keep your brand story relevant and consistent
- Create value through your email marketing strategies
Along with these, remember to address your USPs and KPIs to attract the CEOs. Keep changing your strategy by re-imagining it based on market trends.
The Bottom Line
Now you know everything about how to find CEO email address. If you are a B2B marketer of a small business, you can use a few manual approaches.
For example, marketers can manually guess the email addresses or search social media platforms for them. At the same time, you can also look for the data on the company website. Finding data on affiliate organizations can be a challenge.
Even then, these steps can be authentic and comprehensive but are time-consuming.
That is why there are automated methods that could help larger companies get access to all CEO emails. Some include segmented email lists, lead generation tools, and more.
Irrespective of the method you choose, your email marketing technique should be personalized and relevant to the CEO’s niche or industry. Only then can you expect a reply!