Email marketing, as already proven, is one of the best marketing strategies for promoting the business. Small businesses struggle to choose the right email marketing tool as the right one could only help them in achieving their mission. It could help them to increase the open rate, click-through rate, and finally leading to conversions.
With many email marketing tools available in the market, many users face the challenge of choosing the right one. Each of the businesses has different requirements, you can find some of the best email marketing tools as per your needs:
EmailOctopus:
This platform helps in managing the marketing campaigns with Amazon SES. One could even customize the HTML email templates and send the drip emails.
Features:
It has easy to create sleek designs using the drop-and-drag editor. One could seamlessly automate the campaigns on this platform for sending bulk emails and driving conversions.
Pricing:
It is one of the best email marketing services for small businesses. The premium plan for the software starts at $19 per month. You can also opt for the free trial that is for the 14 days premium plan.
Image Courtesy: EmailOctopus
Infusionsoft:
The software automates the marketing and sales process, which even includes email marketing. It keeps the customer information at one place along with the communication history.
Features:
The software helps to automate the workflows for ensuring that the email is delivered on time. This also helps in interaction from a single place. You could send personalized emails to the old and new subscribers with this platform. It even has a CRM that helps to manage customers easily.
Pricing:
You could send bulk emails with the help of this platform. It has got a free trial option, and the bulk emails can be sent with $99 per month.
Image Courtesy: Infusionsoft
Litmus:
Litmus is one of the comprehensive testing and email marketing tool. The tool helps the marketers to test, build, preview, and track the email marketing campaign. You could build the emails from scratch, by using the ready-to-use and customizable templates. The performance of the email campaign could be tracked with ease.
Features:
Litmus could help to build and test the emails for ensuring maximum deliverability and open rates. It is known as one of the best email marketing services for building engaging emails. The marketers could leverage it to catch the errors and improve email performance.
Pricing:
The email marketing service starts at $99 on a per-month basis. You could even have a 7-day free trial.
Image Courtesy:Litmus
SendInBlue:
This is one of the powerful email marketing solutions. It was originally built for sending transactional emails. Now the power of both SMS campaigns and email has been combined into a single platform. The typical features are included, such as campaign reporting, list management, and email layout optimization.
Features:
SendInBlue offers the CRM where one could store the details of the subscribers. This service helps in sending bulk emails to the customers based on the transactions. It is also possible for A/B testing the elements of the email by using the email marketing service.
Pricing:
The starting pricing is free, and you could send around 300 emails per day to the unlimited number of contacts. This makes it one of the best email services for small businesses. The paid plans are available with landing pages, unlimited automation, and other advanced features that start at 66 USD per month.
Image Courtesy: SendInBlue
ConvertKit:
This is another effective tool. In this, you will find different features such as advanced email segmentation, subscriber management, and tagging. The tool relies on the visual builder so that one could see how the email sequences play out.
Features:
You could easily customize and get the forms embedded on the website for getting more number of visitors. Most of the bloggers could use the customizable opt-in form forms for the readers. The easy-to -use dashboard helps in sending bulk emails and managing the subscribers. The time-sensitive broadcasts help in easy integration.
Pricing
The pricing of the software starts at $29 per month. You could even opt it for a free trial of 14 days.
Image Courtesy: ConvertKit
Drip:
This is one new email marketing provider. The tool is very helpful for the beginners as the intelligent marketing automation tools helps to build a deeper understanding of the customer purchase behavior and their intent.
For example, if you own an eCommerce store, you could create the messages on the metrics such as visitors abandoning the cart, new visitors vs. returning visitors, the people who clicked on the email, and who did not click on the mail.
Features:
The marketing automation of this tool, along with the workflow builder, helps in designing custom email campaigns. It helps to build relationships and even simplifies the sales funnel. It has high-end customer tracking capabilities. The tool helps to reach the customer at the right time.
Pricing:
The basic plan of this platform is around $49 per month.
Image Courtesy: Drip
Cakemail:
This email marketing tool is perfectly suited for small businesses. The colors, themes, and fonts could be customized with only a few clicks. It also offers the ready-to –use templates having a library of the content blocks. One could easily maintain the contact lists, create groups, segregate the contacts and schedule the emails with ease.
Features:
This email marketing platform is useful for small businesses, as it provides a seamless designing experience. The only thing one has to do is to choose the colors and fonts.
Pricing:
The starting price of this platform is $8 per month. It even offers a free trial.
Image Courtesy: Cakemail
ConstantContact:
ConstantContact is also one of the email marketing automation platforms that helps in sending bulk emails. The tool allows to import the customer data from the spreadsheets and email clients. The user can personalize the email sign-up forms, which can be embedded on the Facebook and web pages.
Features:
With the help of this marketing automation platform, you can automate the workflows. This software has a subject line testing feature that could help in optimizing the subject line for increasing the open rate. The deliverability rate is also high as you could segment the contacts based on the clicks and sending relevant emails.
Pricing:
The plans for this service starts from $5 per month. The bulk emails can also be sent using the email marketing platform with a free trial period of 30 days.
Image Courtesy: ConstantContact
Conclusion:
Email marketing tools have become the must-have for the effective email marketing strategy. It also ensures that messages are carefully drafted and reach the recipient on time for keeping them engaged.
