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SONY Success Story

This infographic is about success story of SONY, how it started in a bombed out department store building in Tokyo and where SONY stands today.
SONY Success Story


  • Sony was founded by Akio Morita and Masaru Ibuka in the year 1946, after the 2nd world war
  • Its headquarters is in Minato, Tokyo
  • Sony played a crucial role in the development of Japan as a major exporter in the 1960s, 1970s, and 1980s
  • The company engrossed 77 billion US dollars in the total revenue for the year 2018

SONY’s Growth Story:

  • In 1950, they launched the tape recorder, which slowly gained popularity
  • In 1958, as the company started becoming popular, it was renamed as “Sony Corporation” from “SONY”
  • In 1960, SONY launched its US branch
  • Eight years later, SONY opened its branch in UK
  • In 1961, SONY was the first Japanese company for offering shares in US
  • In 1971, they released the first VCR (video cassette recorder)
  • In 1973, the company expanded its operation into France and Spain
  • In 1979, they developed a compact cassette tape player called Walkman
  • In 1973, SONY received Emmy award, first to be given to a Japanese company
  • In 1984, SONY released its successful video game PlayStation
  • SONY moved into Hollywood in the year 1989, with $3.4 billion
  • SONY formed a new division as SONY Computer Entertainment in 1993
  • In April 2018, SONY announced of joining the market for satellite communications and developing laser communication products for the small satellites

SONY Now Consists Of:

  • SONY Corporation (electronics)
  • SONY Pictures Entertainment (motion pictures)
  • SONY Computer Entertainment (game)
  • SONY Music Entertainment (music)
  • SONY Financial Holdings (financial services)
  • SONY/ATV Music Publishing (music publishing)

SONY Is Organized Into Different Business Segments:

  • Home entertainment and sound
  • Mobile Communications
  • Semiconductors
  • Pictures
  • Financial Services
  • Imaging products and solutions
  • Music
  • Components
  • Game and network services

Lessons To Learn From SONY:

  • Placing a priority on innovation
  • Keeping a step ahead of the future trends to capitalize on it
  • Do not focus on the short term success

SONY’s Vision:

“Our vision is to use our passion for technology, content, and services to deliver kando, in ways that only SONY can.”

SONY’s Mission:

“A company that provides customers with kando- to move them emotionally – and inspires and fulfills their curiosity.”

Where SONY Stand Today?

  • SONY’s next-generation PlayStation, the PS5, is set to launch in 2020
  • The PS5 would support SSD storage, 8K graphics, 3Dstudio, and compatibility with the existing PlayStation 4 titles
  • The PS5 will use the eight-core CPU based on the AMD third-gen Ryzen line
  • SONY unveiled its Vision-S concept at the CES 2020, which looked like revised Tesla
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