This infographic is about success story of SONY, how it started in a bombed out department store building in Tokyo and where SONY stands today.
Introduction:
- Sony was founded by Akio Morita and Masaru Ibuka in the year 1946, after the 2nd world war
- Its headquarters is in Minato, Tokyo
- Sony played a crucial role in the development of Japan as a major exporter in the 1960s, 1970s, and 1980s
- The company engrossed 77 billion US dollars in the total revenue for the year 2018
SONY’s Growth Story:
- In 1950, they launched the tape recorder, which slowly gained popularity
- In 1958, as the company started becoming popular, it was renamed as “Sony Corporation” from “SONY”
- In 1960, SONY launched its US branch
- Eight years later, SONY opened its branch in UK
- In 1961, SONY was the first Japanese company for offering shares in US
- In 1971, they released the first VCR (video cassette recorder)
- In 1973, the company expanded its operation into France and Spain
- In 1979, they developed a compact cassette tape player called Walkman
- In 1973, SONY received Emmy award, first to be given to a Japanese company
- In 1984, SONY released its successful video game PlayStation
- SONY moved into Hollywood in the year 1989, with $3.4 billion
- SONY formed a new division as SONY Computer Entertainment in 1993
- In April 2018, SONY announced of joining the market for satellite communications and developing laser communication products for the small satellites
SONY Now Consists Of:
- SONY Corporation (electronics)
- SONY Pictures Entertainment (motion pictures)
- SONY Computer Entertainment (game)
- SONY Music Entertainment (music)
- SONY Financial Holdings (financial services)
- SONY/ATV Music Publishing (music publishing)
SONY Is Organized Into Different Business Segments:
- Home entertainment and sound
- Mobile Communications
- Semiconductors
- Pictures
- Financial Services
- Imaging products and solutions
- Music
- Components
- Game and network services
Lessons To Learn From SONY:
- Placing a priority on innovation
- Keeping a step ahead of the future trends to capitalize on it
- Do not focus on the short term success
SONY’s Vision:
“Our vision is to use our passion for technology, content, and services to deliver kando, in ways that only SONY can.”
SONY’s Mission:
“A company that provides customers with kando- to move them emotionally – and inspires and fulfills their curiosity.”
Where SONY Stand Today?
- SONY’s next-generation PlayStation, the PS5, is set to launch in 2020
- The PS5 would support SSD storage, 8K graphics, 3Dstudio, and compatibility with the existing PlayStation 4 titles
- The PS5 will use the eight-core CPU based on the AMD third-gen Ryzen line
- SONY unveiled its Vision-S concept at the CES 2020, which looked like revised Tesla
