Cyber Monday, first Monday after Black Friday is one of the busiest shopping days in the United States and no doubt that it’s an exciting day for e-commerce sellers. Participating in these holiday sales can seem like a big retailer’s game while experiencing enormous profits.
The countdown has begun, and it’s time for you to reap your rewards. If you want to maximize your holiday sales, here are some tips that will help you optimize your business, minimize trouble and mistakes:
1. Strategize Your Sales:
As per Deloitte, 88% of shopper’s survey responders said yes to shop online this holiday weekend.
Yes, holiday seasons are all with promotions and deals, but you surely don’t want to take a hit while trying to compete with a deep discounter. Every business is set up differently regardless of size and audience, recognize your asset and use them in a way to delight your customers. Strategizing is one way to help yourself run sales without killing your profits. Discounts may be winning deals, nevertheless they can be double-edge swords too. Slashing offers may attract new customers, but at the same time, you may find those who will buy from you when your prices are low, enticing wrong type of shoppers. Hence, when you plan to run discounts on your products/services, it’s important to thoughtfully craft offers that meet your objectives.
2. Use Social Media For Promotions:
According to estimates, there are over 1.98 Billion social media users across the world with numbers growing every year. And amusingly more than half of them check their social media accounts every single day. It’s a great way for market research and it has become an integral part of initiating a relationship. This holiday season can be an extravaganza if you know how to plan your marketing.
Always plan to create a content calendar with dates and emphasize on strong visual content. Share offers, discounts and brand stories that work as a golden marketing channel.
3. Showcase Your Online Benefits:
E-commerce industry is exponentially growing and is an absolute way to promote your events. Today seasonal holiday sales account for 20% of annual sales. Importance of having an online presence is vital in today’s world and showcasing your website in a polished and innovative way helps. Apart from having online offers, it’s essential to build an overall excitement, holiday seasons like Cyber Monday, Thanksgiving and Black Friday all here to offer flashy deals but you are not alone. Find ways to indulge subscribers, customers in online events. Offering gifts and limited time deals can be another few ways to drive more traffic to yield conversions.
Planning right things at the right time is an ideal way to accomplish things in your marketing campaign. With a proper plan, it’s more likely that you reach goals, so know your work and make a wise decision.
Have a fantastic holiday season while you enjoy the hypes of Cyber Monday!!!