Marketing Cloud is increasingly becoming an essential part of the process in organizations. It is a powerful digital platform, for marketing through all the channels such as mobile, website, email, social, and through others. The solution not only streamlines the process but makes it easier for the marketers to achieve the target at the right time. It helps to give a 360-degree view of the customer to deliver a hyper-personalized service to the customer.

Marketing Cloud Simplified:

  • Platform having multiple tools
  • Designed effectively to manage reputation of brand
  • Helps Increase customer acquisition
  • Helps analyze, monitor and plan decisions on real-time
  • Unites the marketing, sales, service across the organization

Growth of Marketing Cloud:

  • The Marketing cloud platform would grow to USD 11.8 billion by 2023
  • Salesforce, also reports 36% of quarterly growth in Marketing Cloud

The Solution has features such as:

  • Social media management
  • Targeting
  • Audience Management
  • Analytics

Marketing Cloud Tenant types:

  • Enterprise 2.0
  • Core
  • Agency
  • Enterprise

In Salesforce marketing cloud 2 things are referred as marketing cloud:

  • A product in that suite
  • A suite of products

Marketers task becomes easier with:

  • With improved campaign performance
  • Tracking Customer behavior
  • Measuring relevant data
  • 79% of marketing leaders partially integrated customer data
  • 86% of senior marketers state it critical to customer journey

Services provided by marketing cloud:

  • Helps marketers run the campaign
  • Helps manage the data of campaigns on the web

The suite of products included in the Salesforce marketing cloud are:

  • Social studio
  • Interaction studio
  • Datorama
  • Pardot
  • Audience studio
  • Salesforce marketing cloud

Best Marketing Cloud:

  • Salesforce Marketing cloud
  • FICO Analytic cloud
  • Hubspot
  • IBM interactive marketing solution
  • Nielsen Marketing Cloud
  • Adobe Marketing Cloud
  • Marketo Engagement marketing platform
  • AgilOne Predictive Marketing cloud
  • Teradata Marketing cloud
  • HP Marketing optimization

Conclusion:

In 2020, marketing cloud would play an enhanced role in producing better results for the marketing process. It would facilitate a seamless communication with the right customer at the best time, and also through the right channel. The marketing cloud solution helps in the right customer profiling and the right targeting of the customer.

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