Marketing Cloud Platform We Track

What is Marketing Cloud?

The marketing cloud platform delivers relevant journeys across different channels and devices. This enables the marketers for providing the right message at the right time as per all phases of the customer relationship. Marketing cloud includes the solution for customer engagement, social, mobile, email, content, advertising, and data analysis. Every interaction with the customer is covered and is made as one-to-one customer interaction.

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Global Marketing Cloud Platform Market Share (%)

Company Name Market Share
Salesforce 10.5%
Adobe 9.7%
Google 6.2%
Others 73.6%
The features of the Marketing Cloud are:
  • Predictive intelligence
  • Pre-built templates
  • 1:1 personalized content
  • Email marketing
  • Marketing automation
  • Real-time tracking and reporting
  • Cross-channel integration
  • Deliverability tools
  • Customer data platform
  • Message for each step of customer’s journey
The benefits which Marketing Cloud provides are:
  • Improved lead generation and assignment
  • Increased relevancy of the marketing and sales message
  • Personalized tracking of sales points
  • Improved insights into the campaign performance