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Salesforce Marketing Cloud

Salesforce Marketing Cloud provides the marketers a single platform for managing their communication channels which includes email, web, social and mobile. It has a very important feature, the journey builder which implements data analytics for managing the customer lifecycle.

The main benefit which Salesforce Marketing Cloud provides is that listening to their existing customers and prospects. The marketers are able to know the behavior pattern of their customers like the things which they did in the past and what are they likely to do in future. This helps in preparing personalized interactions to interact with their customer. The marketer starts working on this process by picking trigger action to respond, which may include abandoning the shopping cart by the customer, app downloading, mail sign-up, etc. Each of these responses and trigger leads to better customer interactions. The other benefit which it provides is shaping customer experiences.

The predictive analytics tool guides one to shape customer experiences. It assesses customer’s behavior from past data and implements the process of informing the customer of the latest sale of their preferred product. The third benefit which it provides is communication-based on customer health like if a customer is unsatisfied with service or product, they become less receptive. Marketing cloud revamps the marketing activities by referring signals from the Salesforce Service Cloud. Once everything is sorted out, it follows-up with the customer by analyzing the response and determining the best strategy to target such customers.

Companies that use Salesforce Marketing Cloud

Company Name Website Employee Count Revenue
El Camino Health www.elcaminohealth.org 11000 $7 Billion
Girl Scouts of Texas Inc. www.gs-top.org 16000 $5 Billion
Live Nation Entertainment www.livenationentertainment.com 12000 $2 Billion
PlayStation www.playstation.com 6600 $1 Billion
Six Flags www.sixflags.com 7000 $1 Billion
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Companies Using Salesforce Marketing Cloud, Market Share & Customers List

Marketing Cloud Market Share (in %)

Number of Salesforce Marketing Cloud Customers Based on Different Selects

Salesforce Marketing Cloud Customers by Country

Salesforce Marketing Cloud Customers by State-wise in the USA

Salesforce Marketing Cloud Customers by Industry

Salesforce Marketing Cloud Customers by Revenue

Salesforce Marketing Cloud Customers by Employee Size

Records Available by Segment

71,548
Total Contacts

71,548
Total Postal Universe

63,851
Total Emails Available

68,224
Total Phone Numbers

Companies Using Salesforce Marketing Cloud (Sample Data)

Company Name Website Address Address 1 City State Zipcode Country Phone Number Employee Size Revenue Size (USD) SIC Code SIC Industry
Be The Match www.bethematch.org 5** * 5t* Str**t Minneapolis MN 55401 United States (8*0) *27-7**2 *02 8062 General Medical and Surgical Hospitals
Delta Defense, LLC www.deltadefense.com 1*** Fr**dom W*y West Bend WI 53095 United States (8*7) *77-1*1* *65 *5.7 M 8299 Schools and Educational Services
Love’s Travel Stops www.loves.com 1***1 * P***sy*v**i* *v**u* Oklahoma City OK 73120 United States (*05) 4*3-8*88 1*,000 *6 B 5411 Grocery Stores
The Hertz Corporation www.hertz.com 85*1 Wi**i*ms Ro*d Estero FL 33928 United States (23*) 301-70*0 *7,000 *.8 B 7514 Passenger Car Rental
UserTesting Inc www.usertesting.com 2*72 B*yshor* P*rkw*y Suite **3 Mountain View CA 94043 United States (*50) 5*7-5*2* *06 *1.2 M 9651 Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors

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