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Salesforce Marketing Cloud provides the marketers a single platform for managing their communication channels which includes email, web, social and mobile. It has a very important feature, the journey builder which implements data analytics for managing the customer lifecycle.

The main benefit which Salesforce Marketing Cloud provides is that listening to their existing customers and prospects. The marketers are able to know the behavior pattern of their customers like the things which they did in the past and what are they likely to do in future. This helps in preparing personalized interactions to interact with their customer. The marketer starts working on this process by picking trigger action to respond, which may include abandoning the shopping cart by the customer, app downloading, mail sign-up, etc. Each of these responses and trigger leads to better customer interactions. The other benefit which it provides is shaping customer experiences.

The predictive analytics tool guides one to shape customer experiences. It assesses customer’s behavior from past data and implements the process of informing the customer of the latest sale of their preferred product. The third benefit which it provides is communication-based on customer health like if a customer is unsatisfied with service or product, they become less receptive. Marketing cloud revamps the marketing activities by referring signals from the Salesforce Service Cloud. Once everything is sorted out, it follows-up with the customer by analyzing the response and determining the best strategy to target such customers.

Companies that use Salesforce Marketing Cloud

71,548
Total Contacts

71,548
Total Postal Universe

63,851
Total Emails Available

68,224
Total Phone Numbers