Besides connecting with customers on social media and video campaigns, companies believe that emails are still effective. That’s why the email marketing revenue might soar up to $17.9 billion by 2027!
Follow this checklist to launch a stunning email marketing campaign.
1.Email Lists
- Build your email list using data on existing customers
- Aim to send emails to the most loyal customers
- Develop another list of target customers
- Highlight your product value and benefits in the mail
2.Subject Lines
- Write catchy subject lines to hook the reader
- Include sufficient information to increase curiosity
- Highlight the major benefit of the promoted brand or product
- Analyse click-through rates to understand the subject line’s effectiveness
- Look at successful subject lines for inspiration
3.Language
- Keep the language crisp and casual
- Modify the tone according to the target customer
- Include simple terms and avoid complicated jargon
- Make the content attractive and easily readable
- Don’t be pushy and mislead the customer into buying something
4.Length
- Short emails within 75 to 100 words have a response rate of 51%
- Keep the email short and compact to engage the customer
- Avoid going beyond 200 words and over 20 text lines
- Optimize the email length for smartphones and other devices
- Ensure it takes around 5 to 8 minutes to read the content
5.Your Call-To-Action
- Emails with a single CTA gain 371% more clicks than mails having multiple CTAs
- Ensure your CTA is actionable and catchy
- Position it properly for the reader to find it easily
- Make the CTA button bright and simple
- Check if it’s correctly linked to the appropriate web pages
- Create the CTA according to your customer’s requirements
6.Images
- Add attractive images to make the email intriguing
- Images must be relevant and focused on your products/brand
- Avoid stock photos and use original pictures
- Use images to divide the content and increase readability
- Don’t add too many images and maintain a balance
7.Personalization
- More than 40% of customers prefer personalized emails
- Personalize emails to improve open rates and CTRs
- Utilize personal information to craft the content and enhance engagement
- Address the customer by their name and mention previous purchases
- Introduce yourself and your company too while pitching
- Send personalized emails to loyal users to boost sales
8.Frequency & Quantity
- Send emails at a reasonable frequency for customer engagement
- Try sending 2 to 3 emails weekly to target customers for brand promotion
- Avoid sending too many follow-up emails
- For existing customers, two emails per week will be effective
- Ensure emails are relevant and will interest them
9.Avoid Being Spam-Y
- Avoid flooding your customer’s mailbox with weekly emails
- Don’t add deceptive subject lines or content that’ll confuse readers
- Remove excessive points, and caps lock in the content
- Attaching too many files might trigger the spam filters
- Stop using too many colored texts and emojis
10.Track Your Performance
- ook at Google Analytics to understand the campaign’s effectiveness
- Open rates will tell you the users who opened your mail
- Click-through rates define users who clicked on links
- Analyse CTA clicks and sign-ups or subscriptions
- Check the locations where your readers belong
