Email marketing is one of the most widely accepted strategies by businesses. Why? Well, the reasons are countless.
One of the top reasons is widespread acceptability and cost-effectiveness. Recent studies show that 37% of businesses have increased their email marketing budgets, and 77% of marketers believe that email engagement rose in 2022.
These are encouraging signs, but an accurate and up-to-date email list is key to a successful email marketing campaign. Accumulating email addresses without cross-verification might get your brands into legal snags. Poor-quality data costs businesses $9.7 million on average each year.
All these insights indicate that your odds of reaching a broader audience increase dramatically with a reliable and extensive email list. That’s why marketers seek avenues to buy email lists from reputable sources.
Not convinced yet? You’re not alone.
Let’s dive deep to understand why email lists are beneficial over traditional marketing methods.
Top Benefits Of Buying A Targeted Email List
Though purchasing data has also attracted a bad rap in the industry, having professionally curated email lists are still a cost-effective and optimal way to scale your B2B business.
The cause of such reputations arises from the way marketers handle the process, not the utilization of unsolicited email contacts. So, when you properly use the purchased email lists coupled with email marketing tools, you can reap its benefits beyond limits.
To help you consider the different aspects of buying email contacts and make a wise decision, here is a list of the top 5 benefits of buying email listinstead of building it from scratch.