Adobe Success Story


INFOCLUTCH | December 31, 2019

An American multinational company having its headquarters in San Jose, California. Founded in 1982 by Charles Geschke and John Warnock.

adobe success story


An American multinational company having its headquarters in San Jose, California.

Founded in 1982 by Charles Geschke and John Warnock

In 1983, Apple computer acquired 15% of the Adobe

Adobe’s DNA has been part of the Apple

Adobe’s mission statement is “to move the Web forward while giving Web designers and developers the best tools and services in the world.”

Adobe’s core values comprise being “genuine, exceptional, innovative, and involved.”

Adobe's Growth to Glory:

In 1985, Apple introduced the first Macintosh compatible PostScript printer a big gamble for Adobe

PostScript takes off successfully with Apple’s collaboration

In 1986, Adobe entered into NASDAQ

In 1992, it acquired the OCR system

In 1993, Adobe introduced pdf

In 1994, Adobe acquired Aldus and added PageMaker

In 1996, Adobe released PhotoDeluxe, an easier version of the Photoshop

In 1997, Adobe made $917 million of annual revenue

In 1999, Adobe then released the Acrobat 4.0 which skyrocketed the sales

In 2011, Adobe acquired the Nitobi software

The same year the company announced to move away the sale of these products to a cloud- based subscription service.

In December 2012, Adobe opened a new corporate campus of area 280,000 square foot in Lehi, Utah

The Successful 1985 Partnership:

Adobe, Aldus, and Apple partnership helped to develop a world-class software and hardware trifecta

The combination was hugely successful as it made an end-to-end experience right in the office- users could input the images and words, see them on the screen, and then print it on paper.

Launch of the Adobe Illustrator in 1987:

Adobe Illustrator was launched in the year 1987

It sold the Illustrator for $495, thousand dollars cheaper than the available drawing software

It was originally designed for the Apple Macintosh

Latest Version of the Illustrator:

The latest version of the Illustrator, CC 2020, was released in October, 2019.

It is the 24th generation of the product line

The version has a speedy workflow with global editing

It can integrate the Adobe Fonts and has a customizable toolbar.

Release of Acrobat in 1993:

Adobe released Acrobat to create and view files in a new way

Both Acrobat and PDF revolutionized how the users view and share the documents

The first version was compatible with the macOS

The Main Members of Acrobat Family:

Fill and sign (for Android or iOS)

Acrobat Pro DC (for Windows and macOS)

Scan (for Android or iOS)

Document Cloud (web service with desktop clients)

Acrobat Standard DC ( for Windows only)

Acquisition and Publishing Revolution (1994-2006):

Adobe acquired other competitors such as the Macromedia for $3.4 Billion

It absorbed products like Dreamweaver

Main Products of Adobe Software:

eLearning software

Server software

Web design programs

Graphic design software

Audio editing software

Adobe Stock

Adobe experience platform

3D and AR


Digital marketing management software

Lessons to Learn From Adobe:

To think about the financials in the long-term

Make acquisitions based on the product gaps

Expand to adjacent natural spaces

Where Adobe stands today:

In March 2019, Adobe and Microsoft announced the plan for sharing the data across the Experience Cloud of Marketo Engage.

The combination created a formidable rival to the Salesforce, leader in CRM software

Adobe stock price would reach $414 in the next 3 years

The Road Ahead:

Adobe CFO John Murphy stated "Magento is off to a strong start and contributed subscription and services revenue of $27 million in Q3. Strength in demand and a smaller-than-anticipated write down of deferred revenue contributed to this success.”

The company is now expecting more than $30 million of revenue.

It is eyeing to acquire new customers

Retention, upsell, and converting big opportunities is their strategy

Adobe’s creative offerings would help businesses to better engage with the customers by partnering with Microsoft

Adobe has increased its customers with the 24% year-over-year revenue

Adobe and Microsoft partnership is considered valuable as their new brand category is all about customer experience management and digital engagement.