10 Trending Email Practices You Must Know

BY

INFOCLUTCH | FEBRUARY 08, 2017

10 Trending Email Practices You Must Know

The Email Standards In B2B Industry

Open Rate : 12- 16%

Click Through Rate 2.7-6%

Unsubscribes 0.15- 0.5%

215.3 billion Email sent every day and expected to cross 257.7 billion by 2020.

Things That Matter In An Email

General Subject Line

Skip the Punctuations

Letters with an upper case can inflate the engagement rate.

The Subject Line Detail

Open rates can be improved with customization (22% users addressed by the first name promptly opened the email)

Best subject lines contain minimum character count (Email providers such as MailChimp recommend 50 characters or less in the subject line)

Tips For Content

The body of the email must contain candid message without the cheesy sales pitch (salesy emails are typically interpreted as phishing threat)

The message must clearly convey the intent as indicated in the subject line. The response rate is higher for emails with fewer words

The Call To Action

Ask questions that drive recipients to interact with email. The CTA can further improve the click-through. It is important to place them at the opening or closing section of the email.

The Choice Of Colour (The color schemes for the CTA can affect the performance. Using a well-researched color could make the email enticing to recipients)

Testing Of The Email

A/B testing is a must-do aspect of email marketing to ensure the email is well fitting and readable on almost all gadgets. Initiate the test by aiming a group of audiences before the final distribution.

Mobile Marketing

Incorporate responsive designs for improved usability on mobile gadgets.(70% marketers say that email is the bread and butter of their business)

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