Technographics Data

Marketing Strategy to Boost ROI Using B2B Data

A website is up, a strategy laid out, and a content calendar created. But, how do you ensure that all of this work generates leads and brings substantial Returns on Investments? Statistics indicate that over 6200 marketers find it challenging to generate leads and ensure ROI on their marketing activities. It is, therefore, crucial to …

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Marketing Strategies to generate free online B2B leads

Marketing Strategies to generate free online B2B leads: Best Practices & Templates

Lead generation is a lot of trial and error, and it is never a one-size-fits-all strategy. Instead, it requires work, experimentation, research, and a lot of patience. According to a 2020 B2B buyer study by the Weidert Group, 76% of B2B buyers demand more face time with supplier personnel, and 77% are conducting deeper, more …

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What is B2B data? A Gateway to Efficient Data-driven Marketing!

What is B2B data? A Gateway to Efficient Data-driven Marketing!

Are you looking to elevate your marketing efforts enough to yield a massive upsurge in ROI? Well, time to leverage your B2B data to its full potential. B2B data is the foundation for successfully marketing to global prospects in your field of expertise. But, why must organizations necessarily use B2B data, irrespective of size? To …

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Benefits of using technographic data

Why Should You Use Technographics Data?

The fast changing technology is the primary challenge which major companies are facing in today’s scenario. Emerging technologies like artificial intelligence, IoT, etc. are making disruptive changes thus impacting the business structure of the industries. As per an article published by McKinsey, business leaders of B2B companies have to keep up with the fast-moving technology …

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