Technographics Data

Marketing Strategy to Boost ROI Using B2B Data

A website is up, a strategy laid out, and a content calendar created. But, how do you ensure that all of this work generates leads and brings substantial Returns on Investments? Statistics indicate that over 6200 marketers find it challenging to generate leads and ensure ROI on their marketing activities. It is, therefore, crucial to …

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Marketing Strategies to generate free online B2B leads

Marketing Strategies to generate free online B2B leads: Best Practices & Templates

Lead generation is a lot of trial and error, and it is never a one-size-fits-all strategy. Instead, it requires work, experimentation, research, and a lot of patience. According to a 2020 B2B buyer study by the Weidert Group, 76% of B2B buyers demand more face time with supplier personnel, and 77% are conducting deeper, more …

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B2B data quality & Source B2B Data

Sourcing B2B Data; Data Quality and How to Optimize It

While it may not look like it on the outside, many businesses today rely on data analytics to gather business insight. Data helps a company strategize, target, and implement marketing and sales plans according to the insight gained. As of 2021, there are over 11,000 SaaS companies the world over. It indicates the popularity and …

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What is B2B database. And why it’s important for B2B companiess

What is B2B Database? why it’s helpful to B2B companies

Enhancing your revenue or sale operations will only be fruitful when you have the correct information about targeted B2B companies. Indeed, marketing your products or services to the wrong set of companies will not generate sales. That is why actual business database can help you access the right demographic for your campaigns.It comprises authentic company …

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Benefits of using technographic data

Why Should You Use Technographics Data?

The fast changing technology is the primary challenge which major companies are facing in today’s scenario. Emerging technologies like artificial intelligence, IoT, etc. are making disruptive changes thus impacting the business structure of the industries. As per an article published by McKinsey, business leaders of B2B companies have to keep up with the fast-moving technology …

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