We capture, analyze and enrich CRM data to deliver best in class results that improve the effectiveness of your marketing campaign.
Data Enrichment is nothing but enriching data with everything that you need, including verified email address, telephone number, company size & type, postal address and annual revenue. CRM Data Enrichment helps you to drive leads and generate actionable insights for your sales and marketing success.
We at InfoClutch offer you with real-time data enrichment for all existing and incoming leads helping you to spend less time on your research and invest more time getting returns. Our team of data experts contacts our other data partners, vendors to ensure that you receive most recent and accurate information about your customers and clients.
How we work: InfoClutch is here to enrich your existing data into the new one, no matter what CRM platform you have been using. We add demographics, email address, telephone numbers or any missing fields for the company or the organization that you are looking for. Our goal and purpose here is to ensure that you see progress in revenue growth and the customer engagement.
The CRM data enrichment process involves different steps:
CRM Data enrichment helps in improved lead scoring, proper customer segmentation, personalization, and improved customer experience.
► Data enrichment is necessary as it enriches the database with all the required information such as verified telephone number, email address, postal address, company size, it’s business process, annual revenue, and postal address. When you have all the essential information, then it becomes easier to target the prospect.
►Marketers now have ample data to refer to, but they are not aware of which one of them is relevant. There are scenarios where there is partial data or invalid information of the customer. Sometimes the lead information is also fake; in such cases, data enrichment comes into play. It refines the information and makes the database ready to use.
►There are many kinds of data enrichment which are based on behavior, demographics, and geography. All of them depend on the business goal of the organization.
►Data enrichment is a continuous process where the outdated information is deleted, and a new one is added. The larger databases are difficult to handle, and here data enrichment makes the process easier with the right kind of information.
Data enrichment process involves many steps such as:
► Identifying, tagging, and reviewing records
► Adding service attributes, data points, specifications to the required database.
► Data validation and authentication
► Removing duplicate records
► Data enhancement