Marketing Automation Software We Track

Marketing Automation is a software that is used for Automating Marketing processes such as customer segmentation, campaign management, and customer data integration. It helps you to automate your sales engagement with clients to generate more leads, close more deals for better measuring your marketing success. This software exists with a goal of automating marketing actions to automate repetitive tasks such as emails, social media, and other website actions. This category of technology allows companies and organizations to automate, measure and streamline marketing tasks and workflows to increase operational efficiency and grow faster revenue.

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Global Marketing Automation Market Share (%)

Software Market Share
Marketo 21.56%
Adobe Marketing Cloud 18.8%
Salesforce Pardot 7%
HubSpot 6.7%
Demandforce 6.13%
IgnitionOne 5.82%
Active Campaign 3.36%
Yieldr 3.29%
Marketing Automation

Companies Using Marketing Automation Software (Sample Data)

Company Name Website Address Address 1 City State Zipcode Country Phone Number Employee Size Revenue Size (USD) SIC Code SIC Industry
BLUE Software www.bluesoftware.com ***0 W Bryn ***r Ave Suite **00 Chicago IL 60631 United States (**3) 9**-16** **5 ** M 7371 Computer Programming Services
Aptera, Inc www.apterainc.com *** North **** Avenue Fort Wayne IN 46802 United States (2**) 9**-1**0 **5 * M 7372 Prepackaged Software
GETUWIRED LLC www.getuwired.us 9*** Dorchester *** Dahlonega GA 30533 United States (***) **6-***4 ** ** M 7389 Business Services
Accelerize 360 www.accelerize360.com 3*** *** Milton P*** Suite *** Alpharetta GA 30005 United States (*** ) 4**-*** 3 *** **.2 M 7379 Computer Related Services
L Brands www.lb.com T***e Limited *** Columbus OH 43216 United States (***) 4*5-7*** *4**0 *2.* B 5621 Women’s Clothing Stores
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Some of the key aspects are of marketing automation software’s are lead scoring, targeted campaigns, lead nurturing, website and CRM integration. It is the way of the future and is a must-have for a modern marketing team. Coupled with other personalized tools, the software is constantly growing and evolving to meet marketer’s needs helping your business to reach prospects more efficiently, while generating quality leads and demonstrate maximum ROI. Businesses of all sizes use marketing automation, and email strategy is one aspect that is primarily used in marketing automation.

Marketing Automation replaces manual and repetitive marketing process with the use of software and web-based services making the new process more efficient. At a fundamental level, it’s all about optimizing data to have real and lasting results.

This new-age technology is gaining much popularity among the customers. The solution is streamlining the effort and helping businesses to reach the best customer at the right time. Some of the top marketing automation companies are AutoPilot, GetResponse, Adobe, Adestra, Dotdigital, HubSpot and others that offer marketing services for the right business growth.

The marketing automation companies aim to improve the customer experience with various services such as targeting the customers with personalized emails, reminder email, welcome email, cart abandonment email, and other emails such as the upsell and cross-sell email. The marketing automation tool includes email campaign management, customer service functionality, social media management, data-driven analytics, among others.

Advantages of Marketing Automation:

  • It drastically reduces your staffing costs
  • Improves accountability of sales and marketing teams
  • Replaces repetitive manual tasks with automated rules
  • It Boosts revenues through up-sells
  • The ability to test, optimize and test again to run better