Case Study: InfoClutch assisted a leading American multinational technology corporation in re-engaging with customers
Client Background
Client is one of the biggest multinational IT companies having its headquarters in Redwood Shores, California. The company is specialized in developing and marketing of the software technology, enterprise software products, and cloud engineered systems. It also deals with the supply chain management (SCM) software and the customer relationship management (CRM) software.
Client Context
They have a rich experience in the software development process, and their marketing team is also an expert in the campaign operations. The top 20 consumer goods companies are using their solutions for addressing the complex business process, improving customer experience, driving revenue growth, and gaining competitive advantage. The company now serves more than 430,000 customers in over 175 countries and solves tangible and real challenges.
Challenge
The client develops high-end software development solutions for its premium customers. Although the client provided high-quality service and executed a rich development procedure, it still faced the issue of having authentic and complete information of their customers. The database will be having missing contact information like phone number or email addresses which created difficulties in reaching the right prospect at the right time.
The client required a database in which there would be complete information of customers. They approached InfoClutch, and we provided them with the industry-specific list having the authentic and complete information. This saved their time and helped them to focus on their campaign strategy.
Offered solutions
InfoClutch understood the marketing challenges faced by the client, and offered them with the real-time solutions. These solutions helped in reaching the customer through direct mail, email, and telemarketing campaign. The database was cross-verified by the team to check whether complete information is appended into the database.
The InfoClutch team was able to address immediate challenges
- The database was appended with complete information such as missing telephone number, email id, etc.
- The client was provided with the industry-specific list.
- ng process through which it was able to reach the right customer on time.
