Oracle CRM is used by enterprises across industries, but understanding what “Oracle CRM” actually refers to can be challenging due to Oracle’s suite-based and interchangeable product structure.
In this blog, you’ll find clarity on Oracle’s CRM ecosystem and how companies use it in practice. Here’s a quick overview of what’s covered:
-
What Oracle CRM is:
Oracle’s CRM philosophy, how multiple applications fall under Oracle CX, and why there is no single standalone Oracle CRM. -
Why Oracle CRM is complex:
How Oracle’s suite-based marketing and interchangeable applications make it difficult to identify which CRM companies actually use. -
Types of Oracle CRM solutions:
Key Oracle CRM products, including Fusion Cloud CRM, Siebel CRM, Sales Cloud, Service Cloud, PeopleSoft CRM, and NetSuite CRM. -
How Oracle CRM is used:
Core CRM functions across sales, analytics, customer experience, and operations, often supported by multiple Oracle applications. -
Who uses Oracle CRM:
Some of the leading companies using Oracle CRM include General Motors, Nestlé, Bosch, T-Mobile, and PwC.
Key Takeaway: Oracle CRM is an ecosystem, not a single product. Companies use different Oracle CRM versions based on their needs, making it essential for businesses to understand which solutions are in use when evaluating opportunities or targeting Oracle CRM users.
Take most SaaS products, for example. When you visit their websites, you’ll come across clear branding, its features, benefits, and unique characteristics that set it apart from the competition. That’s not how Oracle does it.
Instead of individual applications, Oracle markets its CRM as various suites. And Oracle has many such suites. What makes this situation even more confusing is that Oracle owns numerous CRM applications as well. And these applications are interchangeable with each other when used in a suite.
This scenario makes it very difficult for others to know which CRM a company is using when they claim to be using Oracle CRM. Discover how companies that use Oracle CRM improve customer relationships, streamline operations, and drive growth. Learn from their success stories.Because it is vital information for companies selling alternative CRMs and supportive services to identify potential leads and understand their pain points.
So what can these businesses do to capitalize on these opportunities? They can learn more about these companies that use Oracle CRM, which CRMs they actually use, and what sets one version of Oracle CRM apart from another. Which is exactly what this blog is about. Or they can purchase a ready-made database with the required information. Like our Oracle CRM users list, which you can buy here.
So without further ado, let’s start our journey of making sense of the most vaguely marketed CRM products in the industry.
Understanding Oracle CRM Software
Understanding Oracle CRM requires you to know some basic facts about Oracle’s philosophy towards enterprise solutions. The company shies away from individual applications with strong branding in favor of a seamlessly integrated environment of applications, software, and middleware.
This allows them to support clients with diverse requirements by combining their applications to find optimum solutions. However, this also leads to customers often using multiple products in tandem and having a unique experience with Oracle products. This is why it is so difficult to pin down what Oracle CRM is, as it’s a term appropriated by many applications. However, we will do our best to define it to the best of our ability.
What is Oracle CRM?
Oracle CRM can refer to any application, software, or suite marketed by Oracle that helps a business manage customer interactions across sales, marketing, and support, with the aim of improving customer experience. In effect, this includes numerous applications and suites clubbed together as various CRM suites.
For comparison, SAP offers a single suite named SAP CX as its CRM solution. It has numerous modules to manage various aspects of customer relationship management, all of which can be purchased and used individually. The situation is similar for Salesforce and Microsoft as well.
This is different for Oracle. Instead of offering a single CRM suite, Oracle offers many. All of these suites are made up of applications that are also part of other suites as well. And if this isn’t confusing enough, these applications are interchangeable. For example, when a customer chooses a suite, they can replace certain applications from the suite with other Oracle products.
The only exception to this rule is Oracle’s NetSuite CRM, which is part of a unified platform that combines it with NetSuite ERP. This makes it impossible to use without using NetSuite ERP.
Does all of this make it impossible to identify Oracle CRM in the wild? Well, not entirely. It does make it difficult, but not entirely impossible. Oracle does use certain terms to define particular applications based on their history and past use. We’ll learn about them now.
Various applications that are called Oracle CRM:
These are applications that joined Oracle’s lineup after Oracle acquired the companies that originally developed them. Oracle did develop a CRM system independently in 1998, but it was sidelined in favor of developing the acquired systems. Here are the most popular ones:
Oracle Fusion Cloud CRM
This is Oracle’s flagship CRM product, and the one it markets to larger enterprises. It is the most feature-rich iteration of Oracle CRM and is a component of Oracle’s Fusion suite of enterprise applications. [Buy Oracle Fusion CRM Customers List]
Siebel CRM
Siebel CRM joined Oracle in 2006 with Oracle’s acquisition of Siebel Systems. Originally developed as an on-premise CRM solution, it now supports cloud-based deployment and advanced features. [Buy Siebel CRM Customers List]
Oracle CRM On Demand
This is a legacy cloud-based CRM system that is still used by some companies. It was originally developed by Siebel and marketed as Siebel On Demand CRM. After the Siebel acquisition, it was rebranded as Oracle CRM On Demand and later became the foundation for Oracle Fusion Cloud CRM. [Buy Oracle CRM On Demand Customers List]
Oracle Sales Cloud
This is a cloud-based CRM solution designed specifically to manage sales-related applications. Companies often use this CRM alongside other CRMs for a more holistic CRM experience. [Buy Oracle Sales Cloud Customers List]
Oracle RightNow CRM
Now called Oracle Service Cloud, this is a cloud-based CRM designed to help businesses manage customer service activities. As it offers only partial CRM functionality, it is often used in tandem with other CRM applications. [Buy Oracle RighNow CRM Customers List]
PeopleSoft CRM
This is a highly customizable CRM designed to integrate with PeopleSoft’s ERP application. Originally released in 2002, it joined Oracle’s lineup in 2005 after PeopleSoft’s acquisition and went through many upgrades. [Buy PeopleSoft CRM Customers List]
PeopleSoft Sales CRM
This CRM was originally released as a module for PeopleSoft CRM to enable users to manage sales activities. Due to its impressive functionality, it can now be used with other Oracle CRM suites without the original PeopleSoft CRM software. [Buy PeopleSoft Sales CRM Customers List]
NetSuite CRM
NetSuite CRM is a fully cloud-based CRM software that has been in the market since 2005. It joined Oracle in 2016 and is now part of NetSuite’s unified enterprise solution. Currently, it cannot be used independently without NetSuite ERP. [Buy NetSuite CRM Customers List]
Currently, all of these systems are categorized under the Oracle CX (Customer Experience) suite. However, unlike other CRM suites available in the market, it is impossible to purchase the complete suite, as it includes numerous interchangeable applications. This is why Oracle offers numerous CRM suites.
Despite being marketed as separate suites, many of them share common aspects. For example, most of them support both on-premise and cloud-based deployment. Similarly, they share many functions. Let’s take a look at what they are.
What are the functions of Oracle CRM?
Sales:
- Sales automation
- Opportunity tracking
- Lead & contact management
- Sales forecasting
- Quota management
- Sales territory management
- Partner/channel management
Data & analytics:
- Customer data management
- Predictive analytics
- Big data analytics
- AI-powered reporting
Customer experience management
- Personalization
- Service automation
- Experience automation
Operations & management
- Mobile selling
- Quote-to-cash process management
- Incentive/compensation management
Top Companies That Use Oracle CRM
| Company | Website | Headquarters | Revenue in $Billion | Employees | Industry |
|---|---|---|---|---|---|
| General Motors | gm.com | Detroit, MI, USA | 187.4 | 106,905 | Automotive |
| Nestlé | nestle.com | Vevey, Switzerland | 113.7 | 277,000 | Food & Beverage |
| Bosch | bosch.com | Gerlingen, Germany | 105.2 | 417,859 | Conglomerate |
| T-Mobile | t-mobile.com | Bellevue, WA, USA | 81.40 | 93,692 | Telecommunications |
| PwC | pwc.com | London, UK | 56.97 | 364,782 | Professional Services |
| American Airlines | aa.com | Fort Worth, TX, USA | 54.21 | 133,300 | Aviation |
| Broadcom | broadcom.com | Palo Alto, CA, USA | 51.57 | 56,310 | Manufacturing |
| Telefónica | telefonica.com | Madrid, Spain | 48.12 | 100,870 | Telecommunications |
| Cummins | cummins.com | Columbus, IN, USA | 34.10 | 69,600 | Automotive |
| Mazda Motor Corporation | mazda.com | Hiroshima, Japan | 32.33 | 72,174 | Automotive |
| Siemens Healthineers | siemens-healthineers.com | Erlangen, Germany | 27.23 | 73,840 | Healthcare |
| Bausch + Lomb | bausch.com | Laval, QC, Canada | 4.791 | 9,168 | Healthcare |
| Arcadis | arcadis.com | Amsterdam, Netherlands | 4.519 | 40,332 | Professional Services |
| MongoDB | mongodb.com | New York City, NY, USA | 2.006 | 7,597 | IT & Technology |
| AirBorn, Inc. | airborn.com | Georgetown, TX, USA | 0.558 | 683 | Manufacturing |
| Mothercare | mothercareplc.com | Watford, UK | 0.519 | 124 | Retail |
Click here to buy the complete Oracle CRM users list!
Which CRMs do companies that use Oracle CRM
Automotive Industry
Companies in the automotive industry generally do not have direct contact with the customers as sale and service activities are usually conducted with a dealership in between. However, there are activities such as collecting customer data and marketing initiatives that are easier with a capable CRM system on hand.
General Motors
| Headquarters: | Detroit, Michigan, USA |
| Revenue: | USD 187.442 Billion |
| Number of Employees: | 106,905 |
General Motors is one of the world’s oldest automobile manufacturers. It used to be the world’s largest automobile manufacturer for nearly 8 decades and owns brands such as Chevrolet, Buick, GMC, and Cadillac.
An employee of the company mentions their use of Oracle CRM in their online profile. According to the profile, General Motors is currently using Oracle CRM on Demand, along with Microsoft’s Dynamics 365 CRM.
Cummins
| Headquarters: | Columbus, Indiana, USA |
| Revenue: | USD 34.102 Billion |
| Number of Employees: | 69,600 |
Cummins is a multinational company that designs, manufactures, and distributes diesel engines, engine components, and electric vehicle parts. Its engines are used by major automobile manufacturers on their SUVs, pick-up trucks, and heavy-duty vehicles.
A news report mentions the company using Oracle CRM. According to it, Cummins uses Siebel CRM to manage at least one customer relationship management activity, mainly customer support.
Mazda Motor Corporation
| Headquarters: | Fuchu, Hiroshima, Japan |
| Revenue: | JPY 5.018 Trillion (Approx. USD 32.332 Billion) |
| Number of Employees: | 72,174 |
Mazda is a Japanese automobile manufacturer most famous for popularizing the rotary engine. It is heavily influential in the consumer car, commercial vehicle, motor racing, and EV industries.
Oracle published a video detailing Mazda’s journey of implementing Oracle CRM. In it, it’s claimed that Mazda uses Oracle Unity Customer Data Platform to unify customer data across its international market and the marketing suite to enhance its global marketing initiatives.
Healthcare Industry
The healthcare industry is broad and includes organizations that provide healthcare services, research and develop healthcare products, and manufacture equipment and medical devices. These companies can have both B2B and B2C customers, requiring complex CRM solutions to manage each category.
Siemens Healthineers
| Headquarters: | Erlangen, Bavaria, Germany |
| Revenue: | EUR 23.375 Billion (Approx. USD 27.228 Billion) |
| Number of Employees: | 73,840 |
Siemens Healthineers started off as a division within Siemens that manufactured medical devices and diagnostic equipment. Now, it is an independent company that supplies state-of-the-art equipment to organizations and institutions worldwide.
A case study published by a verified Oracle partner details this company’s use of Oracle CRM. According to it, the company is currently using Oracle Sales Cloud to provide real-time data to sales representatives and support mobile selling.
Bausch + Lomb
| Headquarters: | Laval, Quebec, Canada |
| Revenue: | USD 4.791 Billion |
| Number of Employees: | 9,168 |
Bausch + Lomb is a Canadian company known for its ophthalmological technology. It develops prescription glasses and contact lenses for end consumers, as well as diagnostic equipment for clinics and research institutions.
This company’s use of Oracle CRM is mentioned in a customer success story published by Oracle. It claims that the Indian division of the company used various Oracle CRM solutions to unify customer data across sales and marketing and to improve customer service. In particular, the company is seen using Oracle’s Marketing and Service suites.
Manufacturing Industry
The manufacturing industry is one of the most ubiquitous industries you can find. It is involved in the production of items used in almost every industry that sells products. This means that companies from the industry have a large customer base and may even have to customize orders for each client, making a solution like Oracle CRM essential.
Broadcom
| Headquarters: | Palo Alto, California, USA |
| Revenue: | USD 51.574 Billion |
| Number of Employees: | 56,310 |
Broadcom is an American semiconductor manufacturer that also provides infrastructure software. Its products are used for diverse applications, including data centers, networking, middleware, consumer electronics, and more.
A customer testimonial published by Oracle details how Broadcom is using Oracle CRM. According to it, Broadcom uses Oracle CX’s Marketing and Sales suites to enhance its sales and marketing activities. In particular, it is used for CPQ activities and improving customer experience.
AirBorn, Inc.
| Headquarters: | Georgetown, Texas, USA |
| Revenue: | USD 557.9 Million |
| Number of Employees: | 683 |
Airborn, Inc. is a company known for manufacturing reliable electronic connectors, cable assemblies, flexible circuits, and box builds. Its products are primarily used in the aviation, aerospace, defense, medical, and industrial manufacturing industries.
According to a news report published by Forbes, this company uses multiple suites from Oracle CX. These include the Sales suite for enhancing sales activities, the Service suite for customer service activities, and the Commerce suite for its e-commerce activities.
Professional Services Industry
Companies in the professional services industry provide highly customized services to their clients. This makes it a necessity to rely on capable CRM solutions such as Oracle CRM. The numerous suites available also enable these organizations to support their clients in diverse ways.
PwC
| Headquarters: | London, England, UK |
| Revenue: | USD 56.968 Billion |
| Number of Employees: | 364,782 |
PwC is a global consultancy company that provides professional services to businesses worldwide. It primarily provides finance-related services, such as auditing and consolidation, but also offers other services like IT management.
A customer testimonial on Oracle’s website mentions how PwC is using Oracle CRM. According to it, PwC is using an AI-powered iteration of Oracle CRM named Oracle AI for Customer Experience, which helps them improve customer experience. Another source claims that PwC also uses Salesforce as its CRM.
Arcadis
| Headquarters: | London, England, UK |
| Revenue: | USD 56.968 Billion |
| Number of Employees: | 364,782 |
Arcadis is a Dutch consultancy firm that provides sustainability-focused engineering and design services. It helps organizations and government departments develop resilient, sustainable solutions for their physical assets.
A job posting was published on the company’s website for the position of Oracle Domain Director. The job description of the post mentions the use of Oracle CRM. However, it does not specify which iteration in particular is being used or for what purpose.
Telecommunications Industry
The telecommunications industry is one in which CRM solutions are widely used. As these companies have large numbers of customers with different plans and subscriptions, a solution like Oracle CRM is more than essential.
T-Mobile
| Headquarters: | Bellevue, Washington, USA |
| Revenue: | USD 81.4 Billion |
| Number of Employees: | 93,692 |
T-Mobile is the second-largest telecommunications company in the United States and provides a range of network solutions to individuals and organizations. It is a subsidiary of Deutsche Telekom, one of the largest telecommunication companies worldwide.
A report published by Oracle mentions T-Mobile’s use of Oracle CRM. It claims that T-Mobile uses Oracle Service Cloud to enhance its customer service activities and improve customer experience across the board. One source claims that the company also uses Salesforce, while another claims that T-Mobile uses a custom CRM for some functions.
Telefónica
| Headquarters: | City of Madrid, Madrid, Spain |
| Revenue: | EUR 41.315 Billion |
| Number of Employees: | 100,870 |
Telefónica is the leading telecommunications provider in Spain. In fact, it operates across Europe and the Americas, becoming one of the largest telephone operators and mobile network providers in the world.
One customer testimonial published by Oracle mentions this company using Oracle Field Service. Oracle Field Service is a specialized CRM that helps companies manage their field service activities.
Other Industries
The list of companies using Oracle CRM is not limited to these industries. Here are a few more companies that use Oracle CRM and come from industries not mentioned above:
Nestlé
| Headquarters: | Vevey, Vaud, Switzerland |
| Revenue: | CHF 91.354 Billion (Approx. 113.743 Billion) |
| Number of Employees: | 277,000 |
| Industry: | Food & Beverage |
Nestlé is one of the world’s largest producers of packaged food. Its portfolio includes chocolates, snacks, packaged drinks, instant coffee, pet food, and more. It also owns numerous well-known brands, such as Nescafé, KitKat, Purina, Perrier, and Gerber.
A video published by Oracle claims that Nestlé uses Oracle Service Cloud to manage customer interactions with their service team. Meanwhile, a news report and customer testimonial claim that they also use Salesforce and Microsoft Dynamics 365, respectively, as their CRM.
Bosch
| Headquarters: | Gerlingen, Baden-Württemberg, Germany |
| Revenue: | EUR 90.345 Billion (Approx. USD 105.225 Billion) |
| Number of Employees: | 417,859 |
| Industry: | Conglomerate |
Bosch, short for Robert Bosch GmbH, is a German technology conglomerate. They develop and manufacture numerous technologies used in a wide range of industries, including automotive, industrial manufacturing, sustainability, and consumer electronics.
Oracle published a video detailing this company’s use of Oracle CRM. According to it, Bosch’s Thermotechnology division uses Service and Field Service suites from Oracle CX to enhance customer experience. Bosch also uses Salesforce and SAP CRM, according to a case study and news report, respectively.
American Airlines
| Headquarters: | Fort Worth, Texas, USA |
| Revenue: | USD 54.211 Billion |
| Number of Employees: | 133,300 |
| Industry: | Aviation |
American Airlines is the world’s largest airline in terms of passengers carried and daily flights. Based out of Texas, it operates numerous flights all across the world.
A blog post by Oracle mentions the company using Oracle CRM. According to it, the company uses Siebel CRM to support its customer service activities and manage its reservation system.
MongoDB
| Headquarters: | New York City, New York, USA |
| Revenue: | USD 2.006 Billion |
| Number of Employees: | 7,597 |
| Industry: | IT & Technology |
MongoDB is a company that provides specialized services and solutions to help organizations manage large databases. It plays a vital role in today’s data-centric world and has continued to grow since its inception.
NetSuite, which is owned by Oracle, published a customer testimonial about MongoDB using their CRM solution. It mentions that the company uses NetSuite OneWorld, which is a unified application that includes NetSuite CRM. Another case study mentions that MongoDB also uses Salesforce as its CRM solution.
Mothercare
| Headquarters: | Watford, Hertfordshire, UK |
| Revenue: | GBP 38.9 Million (Approx. USD 51.87 Million) |
| Number of Employees: | 124 |
| Industry: | Retail |
Mothercare is a retail brand that designs, sources, and sells products targeted at expectant mothers, babies, and young children. Their portfolio includes apparel, toys, equipment, and furniture.
The online profile of a former employee of the company mentions the use of Oracle CRM. The profile claims that Mothercare migrated to NetSuite CRM between 2020 and 2022. It also highlights marketing activities and the loyalty program in relation to NetSuite CRM.
As you can see from this list of Oracle CRM customers, a wide range of Oracle CRM solutions are being used at present. In fact, the companies that use Oracle CRM even use multiple iterations of the solution. This makes it difficult to identify Oracle CRM customers. However, if you need information about companies using Oracle CRM, this difficulty must be overcome. But how?
How to find information on companies that use Oracle CRM
As a data vendor, our recommendation will always be to purchase a complete database rather than trying to find this information yourself. This is not an elaborate strategy to line our own pockets, though it does sound kind of smart. No, we recommend purchasing a readily available database because of what it offers.
Companies That Used Oracle CRM in the Past
A reliable data vendor has the expertise to collect data from diverse sources and verify it for accuracy. Alternatively, if you choose to collect this information yourself, this lack of expertise will bring you inaccurate data. Don’t believe us? Take a look at these companies:
• Compass Group
A 2007 case study shows this company using Siebel CRM. But this information is nearly 2 decades out of date. So many things could have changed in this time, such as moving onto a different CRM solution. This scenario is not impossible, as a recent job posting made by the company mentions Microsoft Dynamics 365 as its current CRM solution.
• GlaxoSmithKline
Proof of this company’s use of Oracle CRM can be seen in this news article from 2012. In the dozen years since then, the company has gone through many changes. A customer success story published by another CRM vendor actually shows GSK as a current customer of their Vault CRM.
• Tesco
According to a news report from 2013, this company was using Oracle Service Cloud, back when it was known as Oracle RightNow. Just like Oracle decided to change its branding, Tesco also decided to evolve, developing its own custom CRM solution to meet its needs.
• NAFFCO FZCO
The only legitimate proof of this organization using Oracle CRM is a mention in the online profile of a former employee. However, the employee had left the company by 2014, making this information over a decade out of date. Without a more recent source claiming so, it cannot be claimed with certainty that this organization currently uses Oracle CRM.
• Hutchison 3G UK
An article published by this company reports on their implementation of PeopleSoft CRM. The article was published in 2004, more than two decades ago. That’s enough time for major changes to take place. Such as Oracle acquiring PeopleSoft, for example. The company has since avoided publishing articles about its CRM technology.
• IBM
An article in the Wall Street Journal discusses how this company successfully uses Siebel CRM. Unfortunately, the article is from 2012, more than a decade ago. The only other source mentioning this company’s CRM usage is a customer success story published by Salesforce, clearly indicating which CRM solution they use.
These are all companies that have used Oracle CRM in the past. That’s why they show up when you search for companies that use Oracle CRM, even if the information is no longer relevant. But this is not even the worst scenario. Many online sources falsely attribute some companies as users of Oracle CRM. Here are a few examples:
Companies falsely claiming to use Oracle CRM
This information is completely inaccurate and offers no justification, such as past use. However, these companies still show up as Oracle CRM customers when you search online.
Relying on professional data vendors enables you to skip such inaccurate information and get your hands on accurate, actionable data. And when you have such data, you can gain factual insights and make efficient outreach efforts.
Conclusion
Oracle’s naming conventions have been infamous for a long time. It is not something that affects Oracle or its customers. However, for businesses that depend on such information to make strategic decisions, this is not an ideal situation.
This blog showed you how Oracle offers numerous CRM applications and suites, to be used in tandem with each other, yet still be called Oracle CRM. It also showed you how the companies that use Oracle CRM combine multiple suites from Oracle to achieve their goals. All of this adds complexity to information about the companies using Oracle CRM.
Fortunately, there is an easy way to get your hands on such information. All you need to do is fill in the form on the right with your requirements, and we will build a customized list tailored to your needs.
