Author name: Robert Jordan

Social media tactics are critical when it comes to growing online engagement. With more than half the world population using social media, it’s high time to leverage this audience.

Lead generation isn’t always easy, as it is afflicted with prevalent blockades such as budget and lack of resources. However, this instability looms over every organization, and even under such scenarios, email marketing is the one channel that consistently delivers results. It is a cost-effective marketing channel, and most of the organization’s resources are already

Differentiating your brand from your competitors has definite benefits for your branding efforts. It leads to successful brand positioning, influencing the visibility of your company and its products/services in clients’ minds. In other ways, 88% of clients consider authenticity crucial for deciding what brands they would like support; however, when most businesses try to position

INTRODUCTION Consider this scenario: Imagine you are the founder of a business, and your team has meticulously crafted a ‘killer’ content strategy that you know is going to be the cherry on the cake. You are super confident that your plan is going to be a grand success and bring in more customers, thereby multiplying

Online Customer Reviews Play a Critical Role in the Growth of a Business. 93% of Customers Read Product Reviews Before Making a Purchasing Decision.

Discover hurdles and the milestones of Samsung through their timeline history that turned them into a conglomerate

Follow our tips about customer experience for small businesses. Learn the process so your customers can have the best experience

Discover these effective strategies to understand personal branding for entrepreneurs to scale your professional business and expand your brand

From selling rice cookers to becoming one of the global giants, here’s the Sony success story. They did not have a break right after inception but learnt to understand what the customer wants.

Powerful lead generation strategies B2B companies use to foster client relationships, build pipelines effectively, and close more deals. Read to know more!