Big data is mainly used to evaluate insights that lead to better decisions and strategic business moves. It is also an application that is specialized by techniques and technologies to process large sets of data. Ultimately, the goal of big data is that it reveals insights, it is used to predict, explain and find opportunities for real-world situational awareness.
It is a software that is highly stable, integrated and scalable to move the entire organization towards true data-and-analytics centricity. Some of its components include Data sources, Data Platforms, Big Data analytics, and apps.