SONY Success Story


INFOCLUTCH | January 24, 2020

This infographic is about success story of SONY, how it started in a bombed out department store building in Tokyo and where SONY stands today.

SONY success story


Sony was founded by Akio Morita and Masaru Ibuka in the year 1946, after the 2nd world war

Its headquarters is in Minato, Tokyo

Sony played a crucial role in the development of Japan as a major exporter in the 1960s, 1970s, and 1980s

The company engrossed 77 billion US dollars in the total revenue for the year 2018

SONY's Growth Story:

In 1950, they launched the tape recorder, which slowly gained popularity

In 1958, as the company started becoming popular, it was renamed as “Sony Corporation” from “SONY”

In 1960, SONY launched its US branch

Eight years later, SONY opened its branch in UK

In 1961, SONY was the first Japanese company for offering shares in US

In 1971, they released the first VCR (video cassette recorder)

In 1973, the company expanded its operation into France and Spain

In 1979, they developed a compact cassette tape player called Walkman

In 1973, SONY received Emmy award, first to be given to a Japanese company

In 1984, SONY released its successful video game PlayStation

SONY moved into Hollywood in the year 1989, with $3.4 billion

SONY formed a new division as SONY Computer Entertainment in 1993

In April 2018, SONY announced of joining the market for satellite communications and developing laser communication products for the small satellites

SONY Now Consists Of:

SONY Corporation (electronics)

SONY Pictures Entertainment (motion pictures)

SONY Computer Entertainment (game)

SONY Music Entertainment (music)

SONY Financial Holdings (financial services)

SONY/ATV Music Publishing (music publishing)

SONY is organized into different business segments:

Home entertainment and sound

Mobile Communications



Financial Services

Imaging products and solutions



Game and network services

Lessons to learn from SONY:

Placing a priority on innovation

Keeping a step ahead of the future trends to capitalize on it

Do not focus on the short term success

SONY’s vision:

“Our vision is to use our passion for technology, content, and services to deliver kando, in ways that only SONY can.”

SONY’s mission:

“A company that provides customers with kando- to move them emotionally - and inspires and fulfills their curiosity.”

Where SONY stand today?

SONY’s next-generation PlayStation, the PS5, is set to launch in 2020

The PS5 would support SSD storage, 8K graphics, 3Dstudio, and compatibility with the existing PlayStation 4 titles

The PS5 will use the eight-core CPU based on the AMD third-gen Ryzen line

SONY unveiled its Vision-S concept at the CES 2020, which looked like revised Tesla