Introduction:
Sony was founded by Akio Morita and Masaru Ibuka in the year 1946, after the 2nd world war
Its headquarters is in Minato, Tokyo
Sony played a crucial role in the development of Japan as a major exporter in the 1960s, 1970s, and 1980s
The company engrossed 77 billion US dollars in the total revenue for the year 2018
SONY's Growth Story:
In 1950, they launched the tape recorder, which slowly gained popularity
In 1958, as the company started becoming popular, it was renamed as “Sony Corporation” from “SONY”
In 1960, SONY launched its US branch
Eight years later, SONY opened its branch in UK
In 1961, SONY was the first Japanese company for offering shares in US
In 1971, they released the first VCR (video cassette recorder)
In 1973, the company expanded its operation into France and Spain
In 1979, they developed a compact cassette tape player called Walkman
In 1973, SONY received Emmy award, first to be given to a Japanese company
In 1984, SONY released its successful video game PlayStation
SONY moved into Hollywood in the year 1989, with $3.4 billion
SONY formed a new division as SONY Computer Entertainment in 1993
In April 2018, SONY announced of joining the market for satellite communications and developing laser communication products for the small satellites
SONY Now Consists Of:
SONY Corporation (electronics)
SONY Pictures Entertainment (motion pictures)
SONY Computer Entertainment (game)
SONY Music Entertainment (music)
SONY Financial Holdings (financial services)
SONY/ATV Music Publishing (music publishing)
SONY is organized into different business segments:
Home entertainment and sound
Mobile Communications
Semiconductors
Pictures
Financial Services
Imaging products and solutions
Music
Components
Game and network services
Lessons to learn from SONY:
Placing a priority on innovation
Keeping a step ahead of the future trends to capitalize on it
Do not focus on the short term success
SONY’s vision:
“Our vision is to use our passion for technology, content, and services to deliver kando, in ways that only SONY can.”
SONY’s mission:
“A company that provides customers with kando- to move them emotionally - and inspires and fulfills their curiosity.”
Where SONY stand today?
SONY’s next-generation PlayStation, the PS5, is set to launch in 2020
The PS5 would support SSD storage, 8K graphics, 3Dstudio, and compatibility with the existing PlayStation 4 titles
The PS5 will use the eight-core CPU based on the AMD third-gen Ryzen line
SONY unveiled its Vision-S concept at the CES 2020, which looked like revised Tesla
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