Case Study:

InfoClutch helped a leading strategy building company to reach their potential customers in different countries.

Client Background

The client is one of the strategy, branding, public relations, digital marketing company serving customers across different countries. It has its headquarters in Pennsylvania, USA and has served many customers in the mid-Atlantic region. Their business acumen, marketing expertise, helped customers in resolving complex business problems. Even their rich 25 years of experience in the market resulted in the launch of 388 unique services and products.


Client Context

The client has proved to be a catalyst in highlighting their customer’s unique services with the best branding and strategic process. Their marketing principles have helped in resolving the real-time business challenges of the customers.

Challenge

The client although a strategic solution provider was facing difficulty in reaching customers of different countries. Countries across the world have a different time zone, and it was becoming a challenge to reach every customer at their business time. Moreover, even customers of the same industry in different countries have a certain amount of varied business requirements, due to geographical location, political, social, and other factors. As the client deals with high-profile customers and provides them with the strategic, branding solution, it is crucial for the client to reach their customers at the right time.

The client needed an accurate mailing list solutions of each region and countries, for specifically targeting companies across the world, with their multi-channel marketing campaign. When InfoClutch was approached for resolving this challenge, the market research and data expert team scrutinized and compiled the mailing list solutions of companies distributed in different countries before offering the solution to the client.

Offered solutions

InfoClutch offered them with the right mailing list solutions with complete details such as telephone number, and email address of the high-end companies in different regions of the world. The strategic multi-channel marketing campaign helped them in reaching customers across varied time zones. The database team cross-verified the marketing solution to make it as one of the comprehensive and segmented mailing lists.

The InfoClutch team addressed all the challenges completely with a professional approach

1) The database was appended with the recent details of the C-level executives such as the CEO, CFO, CMO, CTO, COO, etc.
2) The marketing solution as per the region and industries, and providing a broader view of the potential customers, was developed.
3) The high-profile customers of different countries were prioritized as it builds up a strong foundation in penetrating the markets of that country.
4) Quality mailing lists were appended into the database so that the client can close the deal within a short time.
5) The team was able to deliver an impressive response and delivery rate.


Outcome

  • 15% of Click-Through Rate
  • 350% of Increase in ROI
  • 12% Response Rate
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