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What is TargetX CRM?
It is a customer relationship management software built for higher education institutions. -
What are the features of TargetX?
It has features like recruitment and admissions management, student retention suites, and improved communication and engagement tools. -
What is the market share of TargetX?
TargetX has a small market share of 0.03%. -
What are the top universities that use TargetX?
Companies that use TargetX CRM are Berklee College of Music, USC Palmetto College, the University of Wisconsin, the University of Idaho and Plymouth State University.
Key Takeaway: TargetX is a specialized CRM platform built for higher education institutions to manage the recruitment, admissions and enrollment process. It has two important suites in its CRM called the Recruitment Suite and Retention Suite that most universities use in their day-to-day interactions with the students.
Introduction
Students and admission teams alike, find navigating college admissions very overwhelming and stressful due to a large volume of applicants. TargetX CRM resolves this problem by enabling seamless communication between students and admissions teams via its unique platform.
With TargetX, admission teams can access organized data from anywhere. Bundles of paperwork is no longer necessary, and admission managers can review applications remotely. The software saves time and resources for the university because it automates workflows for greater efficiency. Students get dashboards to check updates and use online chat for communication.
This blog covers TargetX in detail—the features, market share and a comprehensive report on how companies are implementing it in their systems. But if you’re just looking for a list of companies using TargetX CRM, then head out to our TargetX CRM Customer List.
What is TargetX?
TargetX offers cloud-based CRM solutions to higher education institutions. It is a customer relationship management system built on the Salesforce platform. Companies that use TargetX CRM manage their entire student lifecycle from recruitment and admissions to retention and student success with this single software. TargetX has specialized suites called the Recruitment Suite, Retention Suite, and Community College Suite supported by add-on tools like UChat, Insights, and Engage.
The TargetX Salesforce platform features recruitment management, student retention tools, admissions management, portal builder, and reporting tools. Over 400 colleges and universities have employed their services over the past 21 years of it being in business. It was acquired by Liaison International and currently operates as TargetX by Liaison.
What are the Features of TargetX CRM?
A list of TargetX CRM customers uses the software because of the following features
Recruitment and Admissions Management: TargetX focuses heavily on these areas through its TargetX Recruitment Suite. It has features such as territory management for recruiters, event management, and online application review tools to improve efficiency within the admissions and recruitment team.
Student Retention Tools: Once potential students are in the recruitment funnel, TargetX offers a ‘Student Success Center’ that helps students stay enrolled and successfully complete their education journey. Admission interviews are scheduled wherein the staff proactively identifies students at higher risk of not meeting academic standards, and provides tailored support throughout the enrollment process to help them succeed.
Communication and Engagement: TargetX provides better communication options to the admissions team. Since they are dealing with a younger audience, the system integrates text messaging and online chat for easier communication. The CRM revamps the old email system to introduce faster, more familiar communication methods most fitting for younger students.
Portals and Forms Builder: Enrollment managers can easily create admission portals using the drag-and-drop Portal Builder. Students have access to a personalized, mobile-friendly site where they can check their application status, track their progress, and understand each stage of the admission process.
Reporting and Analytics Tool: TargetX can create interactive dashboards that help teams visually note the data available to them. It also has over 60 pre-built report templates customized for higher education institutions. Teams can use the recorded data for predictive analysis to forecast future trends in the upcoming recruitment drives
What is the Market Share of TargetX CRM?
TargetX CRM has a 0.03% market share in the CRM vendor industry. The lower percentage is due to the fact that it only operates as a CRM for higher education institutions, focusing on recruitment, enrollment, and student success.
Which are the Top Companies Using TargetX CRM?
| Company | Website | HQ | Employees | Revenue | Industry | Links |
|---|---|---|---|---|---|---|
| Texas Tech University | www.ttu.edu | 2500 Broadway Street, Lubbock, Texas | 6,272 | $720 Million | Education | This case study shows how TTU used for the admission process. |
| Berklee College of Music | www.berklee.edu | 1140 Boylston Street, Boston, Massachusetts | 2,193 | $359.9 Million | Education | This webpage details the use of TargetX Recruitment Suite by Berklee |
| Worcester Polytechnic Institute | www.wpi.edu | Institute Road, Worcester, Massachusetts | 1,383 | $356 Million | Education | This customer story by TargetX shows how WPI used the Recruitment Suite |
| Concordia University Irvine | www.cui.edu | 1530 Concordia, Irvine, California | 457 | $114 Million | Education | This post shows how Concordia switched to TargetX CRM |
| Keene State College | www.keene.edu | 229 Main Street, Keene, New Hampshire | 598 | $110 Million | Education | This success story talks about KSU using a TargetX CRM solution |
| Freed Hardeman University | www.fhu.edu | 158 E Main Street, Henderson, Tennessee | 524 | $69.2 Million | Education | This blogpost talks about how FHU used the CRM for better student experience. |
| Christian Brothers University | www.cbu.edu | 650 E Parkway Street, Memphis, Tennessee | 364 | $68.8 Million | Education | This case study shows the use of TargetX solutions by CBU |
| Piedmont College | www.peidmont.edu | 1021 Central Avenue, Demorest, Georgia | 324 | $54.5 Million | Education | This article talks about Piedmont using TargetX Recruitment Suite. |
| Skagit Valley College | www.skagit.edu | 2405 E College Way, Mount Vernon, Washington | 876 | $24.9 Million | Education | This customer story shows how SVC adopted TargetX CRM solutions |
| Longwood University | www.longwood.edu | 201 High Street, Farmville, Virginia | 803 | $12.4 Million | Education | This post talks about how TargetX CRM guided Longwood through the recruitment process |
| Plymouth State University | www.plymouth.edu | 17 High Street, Plymouth, New Hampshire | 631 | $12 Million | Education | This success story shows how PSU used the TargetX Recruitment Suite |
| University of South Carolina Palmetto College | www.sc.edu | 901 Sumter Street, Suite 301E, Columbia, South Carolina | 124 | $4.4 Million | Education | This document shows the use of Target X CRM by Palmetto College |
| Shepherd University | www.shepherd.edu | 301 N King Street, Shepherdstown, West Virginia | 464 | $4.1 Million | Education | This customer study shows how Shepherd University used the CRM |
| Delaware County Community College | www.dccc.edu | 901 Media Line Road, Media, Pennsylvania | 956 | $1.26 Million | Education | This post shows how DCCC used TargetX Recruitment Suite |
| Cabrini University | www.cabriniuniversity.com | 610 King of Prussia Road, Radnor, Pennsylvania | 187 | $0.4 Million | Education | This case study shows how TargetX and Cabrini worked together to achieve goals |
A Breakdown of TargetX CRM Usage by Different Universities
Each university has different needs for its CRM solution, depending on its size, budget, and hosting capabilities. Some universities want to implement a whole new CRM for their systems, while others want add-ons to their existing CRM solutions. Therefore, TargetX develop ways to meet each of its requirements.
Let’s take a detailed look into how it caters to the needs of different universities included in the list of companies using TargetX CRM.
Texas Tech University
| Location | Texas |
| Revenue | $720 Million |
| Faculty Count | 6,272 |
Texas Tech University is a public research university established in 1923 in Lubbock, Texas. It offers degrees in 150 courses and hosts 55 research centers and institutes.
This case study shows how the admissions team at Texas Tech University used the TargetX Recruitment Suite to track student engagement throughout the recruitment cycle and leverage communication tools to build stronger relationships with students.
Berklee College of Music
| Location | Massachusetts |
| Revenue | $359.9 Million |
| Faculty Count | 2,193 |
Berklee College of Music is a private institution with a main campus in Boston, Massachusetts. It is famous for the study of jazz and modern American music. Berklee also has a second campus in Valencia, Spain.
A webpage on the TargetX website shows how the Recruitment Suite was used to implement the Online Application and Events features, which simplified and made the application process more visual. Applicants could book venue and time slots themselves for their auditions at the end of the application process via the Events feature.
Worcester Polytechnic Institute
| Location | Massachusetts |
| Revenue | $356 Million |
| Faculty Count | 1,383 |
Worcester Polytechnic Institute is a private research university in Worcester, Massachusetts. It has 14 academic departments offering over 50 degrees to students pursuing bachelor’s, master’s, and Ph.D. programs.
This customer story shows the use of the TargetX Recruitment Suite to refresh admissions dashboards, deliver data across admissions and financial aid departments, and provide the highest-quality student experience.
Concordia University Irvine
| Location | California |
| Revenue | $114 Million |
| Faculty Count | 457 |
Concordia University Irvine is a private Lutheran institution in Irvine, California. It comprises of five schools and offers 20 undergraduate programs, 9 graduate programs, 50 specializations, and 3 nursing programs.
This post shows how the CUI team used the event management system to improve communication with students. They also used email campaigns in TargetX to find potential students and prospects, which helped them to further increase student enrollment.
Keene State College
| Location | New Hampshire |
| Revenue | $110 Million |
| Faculty Count | 598 |
Keene State College is a public liberal arts college in Keene, New Hampshire. It offers courses in liberal arts, social sciences, education, business management, neuroscience, and criminal justice studies.
According to this success story, KSU used the TargetX Application Review tool to centralize data and enable admission staff to work from anywhere. All the information is contained in a single system, reducing the time required for application review and decision-making.
Freed Hardeman University
| Location | Tennessee |
| Revenue | $69.2 Million |
| Faculty Count | 524 |
Freed-Hardeman University is a private university associated with the Churches of Christ. It has 12 academic departments that teach arts, science, biblical studies, business, education, and behavioral sciences.
This blogpost talks about how the admissions team at FHU used TargetX to help students follow the necessary steps for enrollment and beyond, creating a higher-quality user experience. Counselors and recruiters were also able to quickly generate reports and improve communication efforts with the students.
Christian Brothers University
| Location | Tennessee |
| Revenue | $68.8 Million |
| Faculty Count | 364 |
Christian Brothers University is a private Catholic university in Memphis. The university has four schools: the Rosa Deal School of Arts, the Gadomski School of Engineering, the School of Business, and the School of Sciences.
This case study shows how CBU used the TargetX Recruitment Suite and Premier Services to recruit and convert more applicants, increase their ROI, and create a high volume database of enrolled students. They saw a rise in applications and admissions after the use of TargetX.
Piedmont University
| Location | Georgia |
| Revenue | $54.5 Million |
| Faculty Count | 324 |
Piedmont University, a private institution in Demorest, Georgia, offers more than 50 undergraduate and graduate programs across the arts and sciences, nursing and health, business, and education fields.
This article talks about Piedmont using the TargetX Recruitment Suite and Online Applications tool to build stronger relationships with prospective students. They sent out email campaigns to potential students with an easy drag-and-drop feature and every student interaction was recorded in the system for easy access by the admissions team.
Skagit Valley College
| Location | Washington |
| Revenue | $24.9 Million |
| Faculty Count | 876 |
Skagit Valley College is a public community college in Mount Vernon, Washington which provides technical degrees, academic transfer pathways, professional degrees, and certificates to students.
This customer story shows how SVU used TargetX Recruitment and Retention Suite to track student notes, interactions, and activity history. With the help of TargetX, they could identify at-risk students as early as possible and support them through their enrollment journey.
Longwood University
| Location | Virginia |
| Revenue | $12.4 Million |
| Faculty Count | 803 |
Longwood University, the third-oldest public university in Virginia, has three undergraduate academic colleges under it, serving about 5,000 students.
This post talks about how TargetX made things easier for Longwood University by consolidating data into a single platform which enabled them to generate reports and create interactive dashboards. That helped them analyze the success of new admissions and enrollment initiatives.
Plymouth State University
| Location | New Hampshire |
| Revenue | $12 Million |
| Faculty Count | 631 |
Plymouth State University is a public university in Plymouth, New Hampshire, offering undergraduate, graduate, certificate, and doctoral programs to its students.
This success story shows how Plymouth used TargetX Recruitment Suite, Online Application, and Application Review tool to create a centralized workflow process, significantly reducing the processing time for each applicant and thereby increasing the number of fresh enrollments.
USC Palmetto College
| Location | South Carolina |
| Revenue | $4.4 Million |
| Faculty Count | 124 |
Palmetto College, a part of the University of South Carolina, comprises five regional campuses and offers flexible associate and online bachelor’s degree programs.
This document shows how TargetX was used by Palmetto College to nurture prospects at critical moments by communicating consistently. It led to the conversion of more applicants into enrolled students.
Shepherd University
| Location | West Virginia |
| Revenue | $4.1 Million |
| Faculty Count | 464 |
Shepherd University is a public liberal arts university offering undergraduate and graduate programs in fields such as business, science, pre-med, and education.
This customer study shows how they used the TargetX Recruitment Suite to deliver automated messages and emails to students and parents. They also sent out ‘smart’ acceptance letters to provide students with instant gratification and increase the university’s visibility throughout the enrollment funnel.
Delaware County Community College
| Location | Pennsylvania |
| Revenue | $1.26 Million |
| Faculty Count | 956 |
Delaware County Community College is a public community college offering 53 associate degree programs and 43 certificate programs in various fields.
This post shows how DCCC used TargetX to reach out to students via phone, email, and text. The TargetX Schools App also helped university staff connect with students to increase enrollment and improve engagement.
Cabrini University
| Location | Pennsylvania |
| Revenue | $0.4 Million |
| Faculty Count | 187 |
Cabrini University is a private Catholic institution founded by the Missionary Sisters of the Sacred Heart of Jesus which closed in 2024. Later, it was acquired by Villanova University and renamed to Villanova University, Cabrini Campus.
This case study shows how Cabrini University used the TargetX Recruitment Suite to centralize student data, generate data reports, and help staff check applications on the go, enabling them to hit all of their enrollment goals.
How to Get Data on Companies That Use TargetX CRM?
Surface-level searches on the companies that use TargetX CRM can only go so far as to provide you with the most basic information about the subject matter. On top of that, these search results are plagued by misinformation, hallucinated data generated by artificial intelligence, and unreliable information with no source links. That is why data providers like InfoClutch exist.
With 15 years of experience compiling verified data through industry-specific research, our database contains information from credible sources, is verified by our data experts, and complies with data laws such as GDPR, CCPA, and CAN-SPAM. Our list of companies using TargetX CRM has everything you need to boost your outreach efforts.
So, you’re not just buying data from us—you’re buying trust, credibility, and reliability when you get your list of TargetX CRM customers from us.
Companies That Previously Used TargetX CRM
Here is a list of companies using TargetX CRM previously who have since switched to other CRM vendors for reasons specific to their institutions.
University of Massachusetts: Many websites mention that the university has been using TargetX CRM, but this blog states that the University of Massachusetts, Lowell, switched to Salesforce in 2019.
Adtalem Global Education: A job posting by Adtalem shows the Senior Technical Manager for Salesforce CM position open, which is sufficient evidence that Adtalem has switched to Salesforce from TargetX.
University of Alabama at Birmingham: This webpage on the University of Alabama website shows that they use Salesforce Education Cloud, while other sources wrongly report that they are a TargetX Salesforce customer.
List of Companies Falsely Claimed as TargetX CRM Users
With the volume of data shared on the internet every single minute, it is bound to include incorrect information and unverified educational resources. For example, below is a list of companies using TargetX CRM that have been falsely reported, along with their actual CRM platform.
| University | Actual CRM |
|---|---|
| Southeastern University | Element451 |
| Georgetown University | Slate |
| University of Mount Union | Ellucian |
| DeVry University | Salesforce Education Cloud |
| New York University | Embark Campus |
| Texas State Technical College | Element451 |
| Arizona State University | Salesforce Education Cloud |
Conclusion
TargetX offers one of the best solutions to the challenges that higher education institutions face. Since its inception over 20 years ago, the TargetX Salesforce partnership has served more than 400 institutions worldwide. Even though newer products are now available in the market, TargetX remains a landmark for all higher education CRM vendors.
Now that you’ve understood more about the list of companies using TargetX CRM, its features, and use cases, quickly complete the attached form to receive a curated list tailored to your needs.
