Microsoft Dynamics AX has been Microsoft’s flagship ERP for many years. However, as with any technology, it got replaced. Now, a newer and more capable system has taken its place.
It has been seven years since mainstream support for the ERP ended. However, many businesses continue to use it. These are companies that are on borrowed time. These companies need specialized solutions to stay ahead of their competition. This can include anything from alternative ERP systems to migration services. Some may need customized solutions to support continued use of their current system.
This is also true for businesses using the newer versions of the ERP. These include users who have upgraded or those who have migrated from another ERP. Some of them might not be fully satisfied with their current ERP system. There could also be some that require custom solutions for the ERP to function as needed.
If you are part of a business that can provide these companies with what they need, you’re in the right place. In this blog, you will learn about some of these companies that use Microsoft Dynamics AX. This includes users of both the legacy version and the upgraded version.
Furthermore, you can also learn how to find more information on these companies. You can actually purchase the full list here. However, if you prefer to learn more about the ERP before making any decisions, you can read ahead.
Understanding Microsoft Dynamics AX
There’s one thing to do before learning about the companies using Microsoft Dynamics AX. And that’s learning about the ERP itself and why businesses use it.
What is Microsoft Dynamics AX?
Microsoft Dynamics AX is an Enterprise Resource Planning (ERP) system. It was designed for large businesses with complex needs. The ERP was specifically popular in the manufacturing and retail industries.
Microsoft Dynamics AX ERP was originally named Axapta. It joined Microsoft in 2002, along with Navision. Since then, large companies across industries have used the ERP for various functions. These include automating processes, improving resource allocation, and enhancing customer service.
In 2016, Microsoft decided to relaunch its enterprise applications as a cloud-based suite. Microsoft Dynamics 365 Finance & Operations succeeds Dynamics AX as the flagship ERP. This marked the beginning of the end for Dynamics AX. Here is a timeline of events to give you a clear idea of the ERP’s history.
Timeline of Microsoft Dynamics AX
As you can see from this timeline, the end-of-life process lasted five years. This is due to the different versions of Dynamics AX available at the time. Here is a breakdown of the end-of-life process in detail:
| Breakdown of Microsoft Dynamics AX end-of-life process | |||
|---|---|---|---|
| Microsoft Dynamics AX Version | Release Date | End of Mainstream Support | End of Extended Support |
| Microsoft Dynamics AX 2009 | June 2, 2008 | October 9, 2018 | April 12, 2022 |
| Microsoft Dynamics AX 2012 | September 8, 2011 | October 9, 2018 | April 12, 2022 |
| Microsoft Dynamics AX 2012 R2 | December 1, 2012 | October 9, 2018 | April 12, 2022 |
| Microsoft Dynamics AX 2012 R3 | May 1, 2014 | October 12, 2021 | January 10, 2023 |
While Dynamics AX was going through its end-of-life process, Microsoft announced more changes. In 2020, Microsoft Dynamics 365 Finance & Operations was split into two. One was Microsoft Dynamics 365 Finance. The other was Microsoft Dynamics 365 Supply Chain Management.
Despite the newer version and the ensuing split, Dynamics AX remains the core of its flagship ERP. Apart from the newly added cloud-based capabilities, its primary functions remained the same. This is what allowed companies to continue its use. So, what is it that made businesses choose Dynamics AX?
Why did businesses choose Microsoft Dynamics AX?
Microsoft Dynamics AX is an ERP designed for large enterprises. It was created with scalability and flexibility in mind. It also features multilingual and multicurrency support. More importantly, it can seamlessly integrate with other Microsoft products. These features enable businesses to use the ERP in diverse ways.
What is Microsoft Dynamics AX used for?
Its comprehensive functionality enables it to manage a wide range of activities. Some of them include:
Financial Management
- General Ledgers
- Accounts Payable / Accounts Receivable
- Cash Flow Management
- Budgeting
- Costing
Supply Chain Management
- Inventory Management
- Demand Forecasting
- Materials Tracking
- Warehouse Management
- Procurement Management
- Logistics Management
Manufacturing
- Production Planning
- Resource Allocation
- Order Lifecycle Management
Sales & Marketing
- Centralized Customer Database
- Sales Activity Management
Project Management
- Workflow Automation
- Project Costing
- Task Management
Human Resource Management
- Payroll
- Workforce Management
- Talent Management
These functions help companies using Microsoft Dynamics AX to limit the number of enterprise applications they need. It will also enable seamless transfer of knowledge between different business units. Now let’s see which companies benefited from these features.
18 Successful Companies That Use Microsoft Dynamics AX
Here is a list of companies using Microsoft Dynamics AX. This list includes those that are using the legacy version as well as the newer versions.
Which companies are using the legacy version of Microsoft Dynamics AX?
These are companies that are using the discontinued versions of Microsoft Dynamics AX.
| Company | Website | Headquarters | Revenue in $Billions | Employees< | Industry |
|---|---|---|---|---|---|
| Dell Technologies | dell.com | Round Rock, TX, USA | 95.567 | 128,722 | IT & Technology |
| CRH | crh.com | Dublin, Ireland | 35.572 | 80,000 | Manufacturing |
| Sika AG | sika.com | Baar, Switzerland | 14.468 | 33,642 | Chemicals |
| Leggett & Platt | leggett.com | Carthage, MO, USA | 4.384 | 17,700 | Manufacturing |
| Thorlabs | thorlabs.com | Newton, NJ, USA | 652 | 1,469 | Manufacturing |
| Kimball Midwest | kimballmidwest.com | Columbus, OH, USA | 422 | 2,038 | Wholesale |
| Clever Devices | cleverdevices.com | Woodbury, NY, USA | 238 | 562 | IT & Technology |
Which companies have upgraded from the legacy version of Microsoft Dynamics AX?
These are companies that have used Microsoft Dynamics AX in the past and have taken steps to upgrade to the newer versions of the ERP.
| Company | Website | Headquarters | Revenue in $Billions | Employees | Industry |
|---|---|---|---|---|---|
| The Hershey Company | thehersheycompany.com | Hershey, PA, USA | 11.202 | 21,000 | Food & Beverage |
| EPAM Systems, Inc. | epam.com | Newtown, PA, USA | 4.728 | 61,379 | IT & Technology |
| SiteOne Landscape Supply | siteone.com | Roswell, GA, USA | 4.541 | 8,070 | Wholesale |
| The Greenbrier Companies | gbrx.com | Lake Oswego, OR, USA | 3.545 | 14,200 | Transportation |
| Guitar Center | guitarcenter.com | Westlake Village, CA, USA | 2.400 | 15,562 | Retail |
| Roland Foods | rolandfoods.com | Manhattan, NY, USA | 84 | 183 | Food & Beverage |
Which companies are using the newer version of Microsoft Dynamics AX without upgrading?
These are companies that have migrated to newer versions of Microsoft Dynamics AX after the original ERP was discontinued. These include companies using the Finance & Operations, Finance, and Supply Chain Management versions of the Microsoft Dynamics 365 ERP.
| Company | Website | Headquarters | Revenue in $Billions | Employees | Industry |
|---|---|---|---|---|---|
| Daimler Truck AG | daimlertruck.com | Leinfelden-Echterdingen, Germany | 62.372 | 111,415 | Automotive |
| The Coca-Cola Company | coca-colacompany.com | Atlanta, GA, USA | 47.061 | 60,702 | Food & Beverage |
| Williams-Sonoma | williams-sonoma.com | San Francisco, CA, USA | 7.712 | 15,091 | Retail |
| Caldic | caldic.com | Rotterdam, Netherlands | 2.500 | 3,858 | Chemicals |
| Kinara Capital | kinaracapital.com | Bengaluru, India | 82 | 2,073 | Financial Services |
How do companies use Microsoft Dynamics AX?
Companies that use Microsoft Dynamics AX utilize it in various ways. The industry, company size, and specific business requirements affect how the ERP is used. Here is how the top companies using Microsoft Dynamics AX utilize it:
IT & Technology Industry
The IT and technology industry is one of the fastest-growing industries worldwide. The enhanced operations management capabilities of Microsoft Dynamics AX help businesses in the industry streamline their operations for improved efficiency.
Dell Technologies
| Headquarters: | Round Rock, Texas, USA |
| Revenue: | USD 95.567 Billion |
| Number of Employees: | 128,722 |
Dell Technologies is an American technology company. It is the world’s third-largest manufacturer of personal computers. It is also the world’s largest manufacturer of storage arrays.
The company had been using Dynamics AX for many years, according to a blog post. As indicated by the post, the ERP acts as the company’s core Manufacturing Execution System (MES). This helps the company streamline its entire operations. An online profile of an employee indicates that the ERP is still in use. According to it, the ERP is necessary for standardization and stabilization.
EPAM Systems, Inc.
| Headquarters: | Newtown, Pennsylvania, USA |
| Revenue: | USD 4.728 Billion |
| Number of Employees: | 61,379 |
EPAM Systems is a technology company that develops software solutions. Specifically, the company is a digital platform engineering company that makes customized software.
Dynamics AX is mentioned in an online profile of a company employee. According to it, they had been using the ERP for many years. More recently, a job posting on their website claims the use of Dynamics 365 Finance as their ERP. Meanwhile, another job posting claims that they also use SAP S/4HANA.
Clever Devices
| Headquarters: | Woodbury, New York, USA |
| Revenue: | USD 238 Million |
| Number of Employees: | 562 |
Clever Devices is a company that develops specialized technology solutions. The company designs and implements these solutions specifically for the public transport industry.
The company’s specific use of Dynamics AX is unknown. However, a job posting mentions the ability to learn to use the ERP as a requirement for the post.
Automotive and Transportation Industries
Companies in the automotive and transportation industries, especially those involved in manufacturing, require a robust procurement management system. This is why they use MS Dynamics AX, as it is known for its capabilities in operations and supply chain management.
Daimler Truck AG
| Industry: | Automotive (HCV) |
| Headquarters: | Leinfelden-Echterdingen, Baden-Württemberg, Germany |
| Revenue: | EUR 54.077 Billion (Approx. USD 62.372 Billion) |
| Number of Employees: | 111,415 |
Daimler Truck is an automotive manufacturing company that makes heavy-duty commercial vehicles. Originally part of Daimler AG, the company became independent in 2021.
Microsoft had published a report in 2001 detailing the company’s implementation of the ERP. Specifically, the company implemented Microsoft Dynamics 365 Supply Chain Management as its ERP system. From this, it can be inferred that the ERP is used for managing its supply chain activities.
The Greenbrier Companies
| Industry: | Transportation (Manufacturing) |
| Headquarters: | Lake Oswego, Oregon, USA |
| Revenue: | USD 3.545 Billion |
| Number of Employees: | 14,200 |
The Greenbrier Companies is a manufacturer and lender of railcars. It is one of the biggest suppliers of railcars in the United States.
An online profile of a company employee claims that the company had used multiple legacy versions of Dynamics AX in the past. According to the profile, the ERP was used for procurement, sourcing, and inventory management. However, in 2022, a certified Microsoft partner published a report about helping the company implement the latest cloud-based version of the ERP.
Food & Beverage Industry
While Microsoft Dynamics AX does not offer any features specifically designed for companies in the food and beverages industry, its capabilities with financial and operations management have still found use within the industry.
The Coca-Cola Company
| Headquarters: | Atlanta, Georgia, USA |
| Revenue: | USD 47.061 Billion |
| Number of Employees: | 60,702 |
UnitedHealth Group is one of the world’s largest healthcare companies. It provides managed health services, medical insurance, and other healthcare solutions.
An online profile of an employee of the company indicates their use of Oracle ERP. According to it, the company uses Oracle E-Business Suite. However, the specific use of the ERP is not indicated.
The Hershey Company
| Headquarters: | Hershey, Pennsylvania, USA |
| Revenue: | USD 11.202 Billion |
| Number of Employees: | 21,000 |
The Hershey Company is a world-renowned producer of chocolates. Many well-known chocolate brands, such as Hershey’s and Reese’s, are produced by this company.
Based on an online profile of an employee, the company is using Microsoft’s flagship ERP. Specifically, it is currently using Dynamics 365 Finance & Operations and may have used the previous version in the past. Meanwhile, a report from SAP claims that the company is currently using SAP S/4HANA and has been using its ERP for many years.
Roland Foods
| Headquarters: | Manhattan, New York, USA |
| Revenue: | USD 84 Million |
| Number of Employees: | 183 |
Roland Foods is a global distributor of premium-grade ingredients and specialty foods. Its products are used in the foodservice, retail, and manufacturing industries.
An online profile of an employee mentions the company’s use of Dynamics AX. In fact, it mentions both AX and 365 Finance & Operations. From this, it can be inferred that the company uses either one or both of them.
Manufacturing Industry
Manufacturing companies that use Microsoft Dynamics AX mainly utilize it for financial and supply chain management. This is due to the extensive capabilities of Dynamics AX in these areas, as well as the program’s original target market being manufacturing companies.
CRH
| Headquarters: | Dublin, Ireland |
| Revenue: | USD 35.572 Billion |
| Number of Employees: | 80,000 |
CRH is one of the world’s largest manufacturers of building materials. The company operates in 28 countries and supplies materials for construction projects across various industries.
A job posting on their website indicated that the company is using Dynamics AX for financial management activities. Meanwhile, another job posting claimed that the company is in the process of implementing Infor M3.
Leggett & Platt
| Headquarters: | Carthage, Missouri, USA |
| Revenue: | USD 4.384 Billion |
| Number of Employees: | 17,700 |
Leggett & Platt is a company that manufactures engineered components. Its products are used in furniture and automobile seating.
A 2017 case study mentioned that the company is using Dynamics AX. According to it, the ERP plays a crucial role in centralizing information and financial management. Furthermore, a more recent report claims that the company is still using the same ERP.
Thorlabs
| Headquarters: | Newton, New Jersey, USA |
| Revenue: | USD 652 Million |
| Number of Employees: | 1,469 |
Thorlabs is a company that manufactures photonic equipment. These include optical components, lasers, fiber optics, and more. Its products are used in research, manufacturing, and biomedical applications.
An online profile of a company employee mentions their role as a Dynamics AX/365 technician. This indicates their current use of both ERP systems. Further information from the profile claims that the ERP system is an integral part of their IT architecture and administration.
Chemicals Industry
Companies in the chemicals industry typically have an extensive supply chain process in place to source the materials required for production. This is why companies using Microsoft Dynamics AX from this industry primarily utilize it for operations management.
Sika AG
| Headquarters: | Baar, Zug, Switzerland |
| Revenue: | CHF 11.763 Billion (Approx. USD 14.468 Billion) |
| Number of Employees: | 33,642 |
Sika is a Swiss company that manufactures and distributes specialty chemicals. Its products are primarily used in the construction and manufacturing industries.
A certified Microsoft partner published a case study about the company’s implementation of Dynamics AX. According to it, the company uses the ERP for planning, reporting, and streamlining its operations.
Caldic
| Headquarters: | Rotterdam, South Holland, Netherlands |
| Revenue: | EUR 2.2 Billion (Approx. USD 2.7 Billion) |
| Number of Employees: | 3,858 |
Caldic is a manufacturer of specialty chemicals. Its products are used as ingredients in various industries. These include cosmetics, healthcare, and pharmaceuticals.
According to an online profile of an employee, the company is currently using Dynamics 365 ERP. From what is mentioned in the profile, the company uses the ERP for supply chain management activities.
Retail Industry
The retail industry is incredibly volatile and requires an agile supply chain management system to operate efficiently. Dynamics AX, with its enhanced SCM capabilities and integration options, enables companies in these industries to operate at maximum efficiency.
Williams-Sonoma
| Headquarters: | San Francisco, California, USA |
| Revenue: | USD 7.712 Billion |
| Number of Employees: | 15,091 |
Williams-Sonoma is a retail company specializing in kitchenware and home furnishings. It has over 600 stores and operates in more than 60 countries. It is also one of the largest multi-channel specialty retailers in the world.
An online job posting claims that the company is using Dynamics 365 Finance & Operations. According to it, the ERP is used throughout the business, especially for operations management. Meanwhile, a case study claims that the company uses NetSuite ERP for various purposes.
Guitar Center
| Headquarters: | Westlake Village, California, USA |
| Revenue: | USD 2.4 Billion |
| Number of Employees: | 15,562 |
Guitar Center is an American retail chain specializing in musical instruments. It is the largest retail chain of its kind in the United States.
The listed responsibilities in a job posting imply that the company is currently using Dynamics AX. It also implies that the company is in the process of upgrading to Dynamics 365 Finance & Operations. Another job posting claims that it uses PeopleSoft for financial management activities.
Wholesale Industry
Agile mobility of products is one of the top priorities for companies in the wholesale industry. So is accurate accounting and pricing models. This is why there are many wholesale companies that use Microsoft Dynamics AX, as it specializes in finance and operations.
SiteOne Landscape Supply
| Headquarters: | Roswell, Georgia, USA |
| Revenue: | USD 4.541 Billion |
| Number of Employees: | 8,070 |
SiteOne Landscape Supply is a wholesaler of landscape supplies. Its portfolio of products includes hardscape materials, irrigation supplies, outdoor lighting, and similar items.
Microsoft published a report about the company’s successful upgrade from Dynamics AX to its newer version. According to it, the ERP is used for financial and inventory management activities.
Kimball Midwest
| Headquarters: | Columbus, Ohio, USA |
| Revenue: | USD 422.2 Million |
| Number of Employees: | 2,038 |
Kimball Midwest is a wholesale distributor of Maintenance, Repair, and Operations (MRO) products. These include products such as fasteners, chemicals, electrical items, and shop supplies.
The company’s use of Dynamics AX is mentioned in an online profile of an employee. According to it, the ERP is used for managing their pricing models and generating data for analytics.
Other Industries
Companies that use Microsoft Dynamics AX are not limited to the industries mentioned here. Its enhanced capabilities in financial and operations management have made it popular among companies from diverse industries.
Kinara Capital
| Industry: | Financial Services |
| Headquarters: | Bengaluru, Karnataka, India |
| Revenue: | INR 7.23 Billion (Approx. USD 82 Million) |
| Number of Employees: | 2,073 |
Kinara Capital is an Indian financial technology company. Their business revolves around providing business loans to Micro, Small, and Medium-sized Enterprises (MSMEs).
A report was published by Microsoft claiming that the company had implemented Microsoft Dynamics 365 Finance. According to it, the ERP is used for enhancing the financial management process across the organization.
These are companies that show up on cursory online searches for Microsoft Dynamics AX customers. This is just a small fraction of the list of companies using Microsoft Dynamics AX or its newer versions. If you are looking for information on them for business-related purposes, you will need more than what is here. So, how can you gain this information?
How to gain information on companies that use Microsoft Dynamics AX
As with most enterprise software, identifying its users is not an easy task. Most businesses prefer to keep their tech stack private.
However, you can easily gain information on companies using Microsoft Dynamics AX by purchasing it from a data provider. Just make sure to trust a reliable partner for your venture.
InfoClutch has been providing similar data to businesses for over fifteen years. If you are looking for a data partner with a reliable track record, we have you covered.
Alternatively, you can form a team to collect the information directly. However, be mindful that not all online sources are accurate. Some of them could be outdated or inaccurate. Take these companies, for example:
| Companies that have previously used Microsoft Dynamics AX | |
|---|---|
| Company | Description |
| Pandora | According to a 2021 case study published by a certified Microsoft partner, this Danish jewelry company had once used Microsoft Dynamics AX. However, they had moved on to SAP S/4HANA in 2022. |
| Accuray | This health-tech company had once used Microsoft Dynamics AX as far back as 2012. However, a 2023 report indicated that they are using SAP S/4HANA as their primary ERP system. |
| Talley Group | A certified Microsoft partner published a 2010 report on the company’s use of Dynamics AX. However, recent information on its current ERP use is unavailable. |
| Dentsply Sirona | According to an online profile of a senior employee from this company, they are currently transitioning from Microsoft Dynamics AX to SAP S/4HANA. |
| Volcano Corporation (Now part of Philips) | A certified Microsoft partner published a report about the company’s implementation of Dynamics AX. However, the company was acquired and consolidated by Philips in 2014. According to a job posting online, Philips currently uses SAP S/4HANA as its primary ERP system. |
| Zimmerman Advertising | A 2008 case study published by Microsoft mentioned this advertising agency and its parent company as users of Microsoft Dynamics AX. No information about its current ERP system is publicly available. |
| Lotus F1 | This Formula 1 team, owned by Lotus, had implemented Microsoft Dynamics AX according to a 2013 report. However, recent information about the team’s use of MS Dynamics is not publicly available. |
These are all companies you will find when you search online for Microsoft Dynamics AX users. As you can see, however, information on their use of the ERP is outdated at best. But being outdated is just one reason why such information is unreliable. Check out these companies to understand why:
| Companies using a different ERP system | |
|---|---|
| Company | ERP in Use |
| Trafigura | Microsoft Dynamics 365 Business Central |Oracle Fusion Cloud ERP |
| Ferguson Enterprises | Sage X3 |
| Septodont | SAP S/4HANA |
| ITW Filtertek | SAP S/4HANA |
| Panasonic | Oracle Fusion Cloud ERP |
| Fuitsu | Fujitsu GLOVIA |SAP S/4HANA |
| Heineken | SAP S/4HANA |
| BP | SAP S/4HANA |
| Ford Motor Company | SAP S/4HANA |
| Cargill | SAP S/4HANA |
| Hermes | SAP S/4HANA |
| GE Aerospace (Formerly General Electric) | Oracle E-Business Suite |
| Cobham Ltd | SYSPRO |
| Peterson Cheese | Microsoft Dynamics 365 Business Central |
| Lorven Technologies | PeopleSoft ERP (Now changing) |
| Honeywell | SAP ERP Central Component |
| GE Energy | Oracle Fusion Cloud ERP |
| Nissan | SAP S/4HANA |
| Kraft Heinz (Formerly Kraft Foods) | SAP ERP |
| Toshiba | Oracle E-Business Suite |
| DHL | SAP S/4HANA |
| Wajax Limited | Infor CloudSuite Equipment |
| FTS International | SAP ERP Central Component |
| Vanguard Group | Oracle Fusion Cloud ERP |
| Selective Insurance | PeopleSoft GL |
These are also companies you will find when you search for Microsoft Dynamics AX customers. However, information on their use of the ERP is not outdated. Instead, it is factually incorrect.
Using such outdated and inaccurate information can make your marketing efforts inefficient. Furthermore, freely available online information is limited in quantity. These are reasons why choosing a competent data provider is the best option.
Conclusion
As Microsoft’s flagship ERP, Dynamics AX was used by large companies across industries. Even with its recent retirement and the introduction of a new version, this remains unchanged. However, its current situation opens up many opportunities for other businesses.
To capitalize on these opportunities, one of the most important resources is information. Information on companies that use Microsoft Dynamics AX and its newer versions. But this information is not easily accessible.
Freely available online information has been shown to be both outdated and inaccurate. Using such unreliable information is untenable for business purposes. If you want to explore these opportunities, you need up-to-date information that is further verified for accuracy.
And you can access such information now. Just fill in your requirements in the form to the right. Once we get your request, our representatives will get back to you ASAP!
