CRM software has been around for over two decades. Short for Customer Relationship Management, these applications are vital tools that help businesses manage interactions with their customers. Meaning, they are incredibly popular. And this popularity creates ample opportunities for CRM vendors and businesses offering CRM-adjacent services.
If you are part of a business looking to capitalize on these opportunities, what you need most is information on CRM users. And one of the best places to start is information on companies that use Microsoft Dynamics CRM. And there’s a good reason for this.
As one of the top providers of enterprise software, it comes as no surprise that Microsoft has its own eggs in the CRM basket. What you may not know is that Microsoft is among the top CRM vendors in the market.
Yes, the gap between the market leader (Salesforce) and Microsoft is large. However, the list of companies using Microsoft Dynamics CRM is in the six-figure range, making them a juicy target. You can access information on them through our Microsoft Dynamics CRM customers list.
In this blog, you will learn about some of the top companies using Microsoft Dynamics CRM and how you can target them. Let’s start off with a little information about the platform itself.
About Microsoft Dynamics CRM
In this section, we’ll give a brief overview of Microsoft’s CRM platform and why companies use it.
What is Microsoft Dynamics CRM?
Microsoft Dynamics CRM is a set of applications within Microsoft’s Dynamics 365 suite of enterprise software. These applications form a cloud-based platform that enables organizations to centralize data, automate workflows, and provide customer support services.
Furthermore, as a part of Microsoft’s Dynamics 365 suite, it can seamlessly integrate with other Microsoft enterprise applications. These include other Dynamics 365 applications, such as its ERP, Microsoft 365 applications like Office or Teams, the Azure cloud, and Power Platform applications such as Power BI.
Microsoft Dynamics CRM is built to support both large enterprises and SMBs, and can be customized to meet industry-specific requirements. To support this, the CRM adopts a modular setup and includes the following products:
- Dynamics 365 Sales
 - Dynamics 365 Customer Insights
 - Dynamics 365 Customer Service
 - Dynamics 365 Contact Center
 - Dynamics 365 Field Service
 
These products can be used individually or in combination with each other. This allows the CRM to be used for managing diverse business activities. Let’s see how.
How are companies using Microsoft Dynamics CRM?
Dynamics CRM is considered a holistic solution, as it offers individual products and modules for all CRM-related tasks. This allows companies that use Microsoft Dynamics CRM to utilize it for various functions. Some of these include:
Marketing
Some of the marketing-related activities that the CRM can be used for include:
- Campaign management
 - Customer journey mapping
 
Sales
With a completely independent product available for sales-related activities, the CRM is capable of performing various functions in this area. Some of them include:
- Lead management
 - Sales process automation
 - Pipeline tracking
 
Customer Service
Like sales, Dynamics CRM has an individual product dedicated to this area. Some of the activities it can manage include:
- Case management
 - Self-service portal management
 - Providing omnichannel support
 
AI & Analytics
The newest versions of Dynamics CRM are equipped with a proprietary AI-powered copilot that can perform agentic functions, provide actionable insights, and assist with conversation intelligence.
Integration with other applications
Apart from the seamless integration with other Microsoft applications, Dynamics CRM is capable of integrating with enterprise applications developed by other vendors. This enables it to be used by organizations that do not use Microsoft products for all their enterprise software needs.
Unified Visibility
Dynamics CRM can centralize information from multiple sources. This creates a single source of truth. This centralization of information vastly increases visibility across the organization and leads to faster decision-making.
Team Collaboration
With its cloud capabilities and centralized information storage, the CRM can help employees across various departments work together. This includes real-time communication and remote collaboration across the internet.
Workflow automation
The CRM is also capable of automating tasks, improving the efficiency of marketing and sales activities. This is further enhanced by the new AI-powered agentic copilot. Now, it can even perform certain tasks autonomously.
With such capabilities, it should not be a surprise that the list of companies using MS Dynamics CRM is long. But how is it performing in the overall CRM market?
How is MS Dynamics CRM’s market performance?
According to the latest statistics, the CRM market is dominated by Salesforce. You can see the distribution of various vendors’ market shares here:
As you can see from this, Microsoft Dynamics CRM’s market share is much lower than Salesforce. However, it is still among the top 3. While Salesforce continues to dominate the market due to a variety of factors, Microsoft faces stiff competition from other vendors.
Just like any other category of enterprise software, the biggest competition comes from SAP SE and Oracle. Apart from them, Adobe is another big player. Meanwhile, another research shows that Zoho, HubSpot, and Zendesk are also among the top CRM vendors in the market.
Now that we have understood a little more about the CRM and know why it’s used, let’s finally take a look at some of the companies using Microsoft Dynamics CRM.
Top Companies That Use Microsoft Dynamics CRM
The list of companies using Microsoft Dynamics CRM includes organizations of all sizes, from diverse industries, and with businesses across the world. Due to the thousands of companies using MS Dynamics CRM, it is impossible to list them all in a blog. That’s why we’re listing the very top among them, which you can find here:
| Company | Website | Headquarters | Revenue in $Billions | Employees | Industry | proof | 
|---|---|---|---|---|---|---|
| BP | bp.com | London, UK | 194.6 | 100,500 | Energy | A blog on Microsoft’s website details BP’s implementation of the CRM software. | 
| Ford Motors | ford.com | Dearborn, MI, USA | 184.9 | 171,000 | Automotive | The responsibilities listed for a job post mention the use of MS Dynamics CRM. | 
| Mercedes-Benz | mercedes-benz.com | Stuttgart, Germany | 168.3 | 166,000 | Automotive | A customer success story claims that this company is using the CRM. | 
| Centene Corporation | centene.com | St. Louis, MO, USA | 163.1 | 60,300 | Healthcare | The company’s use of the CRM is mentioned in an employee’s online profile. | 
| Siemens | siemens.com | Munich, Germany | 88.21 | 327,000 | Conglomerate | An online post claims that Siemens is using the Field Service module of the CRM. | 
| Accenture | accenture.com | Dublin, Ireland | 69.67 | 645,145 | Consultancy | An article claims that Accenture uses the Customer Service module of MS the CRM. | 
| HSBC | hsbc.com | London, UK | 65.90 | 214,305 | Banking | A customer success story shows HSBC using the Sales module of the CRM. | 
| Renault Group | renaultgroup.com | Boulogne-Billancourt, France | 65.01 | 98,636 | Automotive | A news report mentions the company’s use of the CRM. | 
| HP | hp.com | Palo Alto, CA, USA | 53.56 | 58,000 | IT & Technology | An article claims that HP uses the CRM to gain customer insights. | 
| Xiaomi | mi.com | Beijing, China | 51.35 | 43,688 | Electronics | An article about Xiaomi claims that they use the Customer Service module of the CRM. | 
| Ernst & Young | ey.com | London, UK | 51.20 | 377,660 | Consultancy | A customer success story shows the company using the Sales module of the CRM. | 
| Coca-Cola | coca-cola.com | Atlanta, GA, USA | 47.06 | 47,857 | Food & Beverage | A report claims that Coca-Cola uses the Customer Service module of the CRM. | 
| Northwestern Mutual | northwesternmutual.com | Milwaukee, WI, USA | 38.11 | 8,000 | Financial Services | An article shows the company using the CRM for data collection and real-time reporting. | 
| Illinois Tool Works | itw.com | Glenview, IL, USA | 15.89 | 59,000 | Manufacturing | The use of Dynamics CRM is listed as one of the responsibilities of a role in a job posting. | 
| Avanade | avanade.com | Seattle, WA, USA | 14.60 | 60,000 | Consultancy | A customer success story shows how the company is using the Sales module of the CRM. | 
| Sandvik | home.sandvik | Stockholm, Sweden | 12.88 | 41,000 | Mining | The company’s use of the CRM to provide customer service is shown in a customer success story. | 
| Ball Corporation | ball.com | Westminster, CO, USA | 11.79 | 16,000 | Manufacturing | An article shows the company is using the CRM to centralize data from its multinational activities. | 
| Hitachi Construction Machinery | hitachicm.com | Tokyo, Japan | 9.021 | 32,092 | Manufacturing | A case study was published about the company’s implementation of the CRM. | 
| Grant Thornton | grantthornton.com | Chicago, IL, USA | 7.997 | 75,891 | Consultancy | The company’s use of the sales module of the CRM is shown in a customer success story. | 
| Banco Sabadell | grupbancsabadell.com | Sabadell, Spain | 7.373 | 18,000 | Banking | The company’s use of the CRM is mentioned in an article. | 
| UCare | ucare.org | Minneapolis, MN, USA | 6.260 | 1,437 | Nonprofit | An employee’s online profile mentions the company’s use of the CRM. | 
| Stihl | stihl.com | Waiblingen, Germany | 6.160 | 19,732 | Manufacturing | An online post mentions the company’s use of a customized version of the CRM. | 
| Crowe | crowe.com | New York City, NY, USA | 5.800 | 42,000 | Consultancy | An online report mentions the company’s use of the CRM. | 
| EPAM Systems | epam.com | Newtown, PY, USA | 4.728 | 62,126 | IT &Technology | A customer success story shows the company’s use of the sales module of the CRM. | 
| Mattress Firm | mattressfirm.com | Houston, TX, USA | 3.929 | 6,699 | Retail | The company’s implementation of the CRM is shown in a customer success story. | 
| Columbia Sportswear | columbia.com | Portland, OR, USA | 3.369 | 10,070 | Fashion & Apparel | The company’s use of the Customer Insights module of the CRM is mentioned in a customer success story. | 
| Investec | investec.com | Sandton, South Africa | 2.924 | 7,949 | Financial Services | A customer success story showed the company using multiple modules of the CRM. | 
| Metrolinx | metrolinx.com | Toronto, ON, Canada | 2.245 | 7,222 | Government | An employee’s online profile mentions the company’s use of the CRM. | 
| Patagonia | patagonia.com | Ventura, CA, USA | 1.700 | 3,625 | Fashion & Apparel | A case study shows the company using Dynamics 365 Retail, which also includes the CRM. | 
| University of South Florida | usf.edu | Tampa, FL, USA | 1.587 | 16,280 | Education | The use of the CRM by USF’s Business School division is mentioned in an employee’s online profile. | 
| VITAS Healthcare | vitas.com | Miami, FL, USA | 1.531 | 12,000 | Healthcare | The company’s use of the CRM is mentioned in a customer success story. | 
| Metro Bank | metrobankonline.co.uk | London, UK | 1.371 | 3,449 | Banking | A case study mentions the company’s use of the CRM. | 
| National Heritage Academies | nhaschools.com | Grand Rapids, MI, USA | 0.377 | 3,879 | Education | The company’s use of the CRM is indicated in a case study. | 
| Penrith City Council | penrithcity.nsw.gov.au | Penrith, Australia | 0.268 | 1,597 | Government | A news report was published about the organization’s implementation of the CRM. | 
| Colder Products Company | cpcworldwide.com | Arden Hills, MN, USA | 0.190 | 700 | Manufacturing | The responsibilities listed for a job posting indicate the company’s use of the CRM. | 
| Carlisle Homes | carlislehomes.com.au | Mulgrave, Australia | 0.188 | 422 | Construction | The company’s use of the CRM is mentioned in an employee’s online profile. | 
| New Zealand Trade & Enterprise | nzte.govt.nz | Wellington, New Zealand | 0.147 | 624 | Government | The organization’s use of the CRM is mentioned in a tender issued by them. | 
| The Salvation Army | salvationarmy.org | London, UK | 0.115 | 100,950 | Nonprofit | A case study details the company’s implementation of the CRM. | 
| SOPHiA GENETICS | sophiagenetics.com | Rolle, Switzerland | 0.065 | 423 | Healthcare | The company’s online profile on a job portal indicates its use of the CRM. | 
| NHS | nhs.uk | London, UK | Not Available | 1,541,718 | Government | NHS’s use of the CRM is mentioned in the informational section of their website. | 
Gain access to a more extensive set of data by purchasing our Microsoft Dynamics CRM customers list.
How are these companies using Microsoft Dynamics CRM?
As you can see from the list above, the list of companies using MS Dynamics consists of organizations from various industries. Now, let’s look at how these companies from diverse industries use Dynamics CRM.
Automotive Industry
A platform to communicate with customers is a necessity for automobile manufacturers. This is because they have to maintain a relationship with dealers, deploy service personnel, and need data on customer preferences to design new products. Due to this, automotive companies rely on capable CRMs like Dynamics CRM.
Ford Motor Company
| Headquarters: | Dearborn, Michigan, USA | 
| Revenue: | USD 184.992 Billion | 
| Number of Employees: | 171,000 | 
Ford Motor Company has been one of the top automobile manufacturers in the world since the invention of factory line production.
An online job posting from the company mentioned its use of Dynamics CRM. According to the post, the company uses the CRM to collect data on customers and support its dealership portal.
Mercedes-Benz
| Headquarters: | Stuttgart, Baden-Württemberg, Germany | 
| Revenue: | EUR 145.594 Billion (Approx. USD 168.312 Billion) | 
| Number of Employees: | 166,000 | 
Mercedes-Benz is a German automobile manufacturer. It is the world’s first automobile manufacturer and is known for its luxury cars.
A verified Microsoft partner published a case study detailing the company’s use of Dynamics CRM. According to it, the company uses the CRM to standardize pricing, track orders, analyze market behavior, and collect customer data.
Banking & Finance Industries
Organizations in the banking and finance industries use customer data to assess lifetime value, market products, and provide valuable services. A CRM like Microsoft Dynamics can help these organizations do that easily.
HSBC
| Headquarters: | London, England, UK | 
| Revenue: | USD 65.9 Billion | 
| Number of Employees: | 214,305 | 
HSBC is an international banking company with operations around the world. It offers commercial banking services, investment opportunities, and financial services to both individuals and organizations.
Microsoft had published a customer success story that details the bank’s use of Dynamics CRM. According to it, HSBC uses Microsoft Dynamics 365 Sales to collect customer data, provide insights for analytics, and support frontline staff with conversation intelligence.
Northwestern Mutual
| Headquarters: | Milwaukee, Wisconsin, USA | 
| Revenue: | USD 38.109 Billion | 
| Number of Employees: | 8,000 | 
Northwestern Mutual is a financial services company that provides insurance products, financial planning services, and investment opportunities.
The company’s use of Dynamics CRM is detailed in an article published by Microsoft. From the article, it can be ascertained that the CRM helps the company collect customer data and support real-time reporting.
Consultancy Services Industry
Consultancy companies that use Microsoft Dynamics CRM utilize it in diverse ways. As their operations are intertwined with those of their clients, they need solutions that can help them centralize information and streamline their activities. A capable platform like Dynamics CRM can do just that.
Accenture
| Headquarters: | Dublin, Ireland | 
| Revenue: | USD 69.673 Billion | 
| Number of Employees: | 645,145 | 
Accenture is a global consulting firm specializing in information technology. It is one of the world’s largest consultancy firms and helps numerous organizations implement IT and software technology to enhance their operations.
Microsoft published a customer success story detailing the company’s use of Dynamics CRM. It mentioned how Accenture used the CRM to enhance its customer service operations and manage its call centers.
Ernst & Young
| Headquarters: | London, England, UK | 
| Revenue: | USD 51.2 Billion | 
| Number of Employees: | 377,660 | 
Ernst & Young, or EY, is a consulting firm specializing in accounting and taxation. It is one of the firms making up the Big Four, and has operations around the world.
A customer success story published by Microsoft highlighted the firm’s use of the CRM. According to it, the firm uses Microsoft Dynamics 365 Sales to streamline its sales operations at a global scale.
Education Industry
Educational institutions and other organizations in this industry also rely on solutions like Dynamics CRM for diverse reasons. While these organizations use the CRM differently than how it’s used in other industries, this shows the dynamic capabilities of the platform.
University of South Florida
| Headquarters: | Tampa, Florida, USA | 
| Revenue: | USD 1.587 Billion | 
| Number of Employees: | 16,280 | 
The University of South Florida is one the largest universities in the United States. It has numerous subsidiary schools associated with it, providing quality education to thousands of students.
One of its subsidiary schools, the Muma College of Business, has been shown to use Dynamics CRM. This can be seen from the online profile of an employee of the University, whose job title is Dynamics CRM Developer.
National Heritage Academies
| Headquarters: | Grand Rapids, Michigan, USA | 
| Revenue: | USD 377 Million | 
| Number of Employees: | 3,879 | 
The National Heritage Academies is an American school management company. It partners with local communities to operate charter schools across nine states within the United States.
The company’s use of Dynamics CRM is mentioned in a case study published by a verified Microsoft partner. Although the specific use of the CRM is not mentioned it the case study, it confirms the company’s use of the CRM.
Fashion & Apparel Industry
As a highly volatile industry where product specifications change according to rapidly changing customer preferences, fashion and apparel companies must always keep an eye on customer data. This is where CRMs like Microsoft Dynamics CRM can make a difference.
Columbia Sportswear
| Headquarters: | Portland, Oregon, USA | 
| Revenue: | USD 3.369 Billion | 
| Number of Employees: | 10,070 | 
Columbia Sportswear is an American apparel company famous for its winter jackets. The company sells winter wear and other apparel related to winter sports.
Microsoft published a customer success story that details the companies use of Dynamics CRM. According to it, the CRM collects customer data, streamlines sales activities, and even helps in inventory management through order tracking.
Patagonia
| Headquarters: | Ventura, California, USA | 
| Revenue: | USD 1.7 Billion | 
| Number of Employees: | 3,625 | 
Patagonia is an American company that designs and sells outdoor wear and equipment. It is known for its environmentally sustainable business practices.
The company’s use of Dynamics CRM is mentioned in a case study published by a verified Microsoft partner. The case study mentions that the company uses the CRM to provide an omnichannel shopping experience to its customers. It also states that the company is using Salesforce as its front-end CRM platform.
Government Institutions
Even public service institutions and organizations that are part of the government can use CRMs. As these organizations see the citizens and other organizations as customers, a solution like Dynamics CRM is necessary to keep track of interactions with them.
Metrolinx
| Headquarters: | Toronto, Ontario, Canada | 
| Revenue: | CAD 3.15 Billion (Approx. USD 2.245 Billion) | 
| Number of Employees: | 7,222 | 
Metrolinx is an agency under the Government of Ontario. It is responsible for managing and coordinating regional transportation in the Greater Toronto and Hamilton Area.
The specific use of Dynamics CRM by the organization is unknown. However, an employee’s online profile has confirmed that the agency is currently using the CRM platform.
Penrith City Council
| Headquarters: | Penrith, New South Wales, Australia | 
| Revenue: | AUD 411.943 Million (Approx. USD 268.484 Mllion) | 
| Number of Employees: | 1,597 | 
Penrith City Council is a local government body responsible for managing the civil affairs of the city of Pernrith.
A news report published by Microsoft claims that the council has implemented Dynamics CRM. As per the report, the CRM is used for streamlining communication between the council and citizens, supporting a self-service portal, and providing services more efficiently.
Healthcare Industry
Healthcare organizations, especially hospitals, generally do not use CRMs. They mostly use a system called EHR. However, its integration capabilities allow Dynamics CRM to be used by such companies along with their EHR, and even take on the same functions as an EHR.
Centene Corporation
| Headquarters: | St. Louis, Missouri, USA | 
| Revenue: | USD 163.071 Billion | 
| Number of Employees: | 60,300 | 
Centene Corporation is an American healthcare company. It provides managed care services and government-sponsored healthcare services such as Medicare.
An employee of the company lists their job title as Microsoft Dynamics CRM Consultant in their online profile. This confirms that the company is currently using the CRM platform.
VITAS Healthcare
| Headquarters: | St. Louis, Missouri, USA | 
| Revenue: | USD 163.071 Billion | 
| Number of Employees: | 60,300 | 
VITAS Healthcare is an organization that provides hospice and palliative care services. They provide both home and inpatient care and their services are available in nursing homes, hospitals, and assisted living facilities.
A customer success story published by Microsoft details the company’s use of Dynamics CRM. According to it, VITAS uses the CRM to centralize patient information to streamline their operations.
IT & Technology Industries
The IT and technology industries are one of the fastest growing industries in the economy. Due to this, customer preferences and requirements can change without notice. Dynamics CRM helps such companies keep track of customer information to support rapid response to such changes.
HP
| Headquarters: | Palo Alto, California, USA | 
| Revenue: | USD 53.559 Billion | 
| Number of Employees: | 58,000 | 
HP is the successor of Hewlett-Packard, an American company known for manufacturing personal computers. Currently, it sells laptops, desktops, computer accessories, and printers, including 3d printers.
Microsoft published a customer success story detailing how the company uses Dynamics CRM. It claims that HP uses the CRM to provide personalized customer service by providing sales team with comprehensive customer data. This helps the company build brand loyalty.
EPAM Systems
| Headquarters: | Newtown, Pennsylvania, USA | 
| Revenue: | USD 4.728 Billion | 
| Number of Employees: | 62,126 | 
EPAM Systems is a software engineering company. It provides digital engineering and product development services, along with digital transformation-related consulting services.
A customer success story shows the company using Microsoft Dynamics 365 Sales. Based on the story, EPAM uses the CRM to centralize customer data from its global operations and equip its sales team with insights to help them provide more valuable services.
Manufacturing Industry
Manufacturing companies that use Microsoft Dynamics CRM utilize it for various activities. These include providing a platform for customers to make requests, tracking orders, or supporting service representatives with personalized data on customers.
Illinois Tool Works
| Headquarters: | Glenview, Illinois, USA | 
| Revenue: | USD 15.898 Billion | 
| Number of Employees: | 59,000 | 
Illinois Tool Works, or ITW, is a diversified global manufacturer. The company specializes in the manufacture of industrial equipment and tools.
An online job posting made by the company mentions their use of Dynamics CRM. One of the responsibilities of the role includes using the CRM to track customer interactions and the sales pipeline.
Ball Corporation
| Headquarters: | Westminster, Colorado, USA | 
| Revenue: | USD 11.795 Billion | 
| Number of Employees: | 16,000 | 
Ball Corporation is an American company that manufactures aluminum packaging for beverages, personal care products, and household items. It is considered the global leader in the industry.
An article published by Microsoft details the company’s implementation of Dynamics CRM. As per the article, the company uses the CRM to support a platform for global collaborative account management while providing customer-facing employees with insights to make more effective progress.
Nonprofit Industries
Nonprofit organizations engage in diverse activities. Due to this, organizations in this industry have shown to use Dynamics CRM in just as diverse ways.
UCare
| Headquarters: | Minneapolis, Minnesota, USA | 
| Revenue: | USD 6,26 Billion | 
| Number of Employees: | 1,437 | 
UCare is a nonprofit organization that provides health insurance and similar services to both individuals and families. It also cooperates with local communities to expand its coverage.
An employee’s online profile mentions that the organization uses Dynamics CRM. According to the profile, the CRM is used to track lead-management and automated marketing campaigns.
The Salvation Army
| Headquarters: | London, England, UK | 
| Revenue: | GBP 85.972 Million (Approx. USD 114.768 Million) | 
| Number of Employees: | 100,950 | 
The Salvation Army is an international charity organization. It raises funds for disaster relief, combating poverty, and providing essentials to disadvantaged individuals in the society.
A verified Microsoft partner published a case study that detailed the organization’s use of Dynamics CRM. According to it, the CRM helps the organization implement location-specific campaigns, streamlines operations, and enhances reporting.
Other Industries
The list of companies using Microsoft Dynamics CRM is not limited to the industries mentioned above. Here are some other Microsoft Dynamics CRM customers from other industries:
BP
| Headquarters: | London, England, UK | 
| Revenue: | USD 194.629 Billion | 
| Number of Employees: | 100,500 | 
| Industry: | Energy | 
BP, previously known by British Petroleum, is a multinational oil and gas company. It is a vertically integrated company that is involved in both the production and trade of petroleum-based products.
An article published by Microsoft details the company’s implementation of Dynamics CRM. It mentions that BP uses the CRM to streamline its global marketing activities and generate data for analytics.
Siemens
| Headquarters: | Munich, Bavaria, Germany | 
| Revenue: | EUR 75.9 Billion (Approx. USD 88.211 Billion) | 
| Number of Employees: | 327,000 | 
| Industry: | Diversified | 
Siemens is a technology conglomerate. The company has four primary divisions, which include Digital Industries, Mobility, Smart Infrastructure, and Financial Services. It also has numerous subsidiaries engaged in other industries.
A customer success story published by Microsoft highlights the company’s use of Dynamics CRM. According to it, the company uses it to manage its field service activities, automating the deployment of field service agents and providing real-time reporting.
Xiaomi
| Headquarters: | Haidian, Beijing, China | 
| Revenue: | CNY 365.906 Billion (Approx. USD 51.351 Billion) | 
| Number of Employees: | 43,688 | 
| Industry: | Electronics | 
Xiaomi is a Chinese manufacturer of electronics. The company is mostly famous for its smartphones, but have recently diversified into televisions, diverse electronics, and even automobiles.
Microsoft published a customer success story about Xiaomi’s implementation of Dynamics CRM. The story claims that the company uses the CRM primarily to enhance its customer service operations.
Coca-Cola
| Headquarters: | Atlanta, Georgia, USA | 
| Revenue: | USD 47.061 Billion | 
| Number of Employees: | 47,857 | 
| Industry: | Food & Beverage | 
Coca-Cola is an American company famous for selling the iconic Coke. It also owns numerous beverage brands and is one of the largest producers of packed drinks in the world.
A news report mentions the company implementing Dynamics CRM a few years ago. As per the report, the CRM is used to connect with customers and deliver personalized experiences. It is also used for supporting customer service operations.
Sandvik
| Headquarters: | Stockholm, Sweden | 
| Revenue: | SEK 122.878 Billion (Approx. USD 12.879 Billion) | 
| Number of Employees: | 41,000 | 
| Industry: | Mining | 
Sandvik is a Swedish engineering group. The company specializes in mining and rock excavation. It also designs and manufactures tools and machinery used in such activities.
The manufacturing division of the company, called Sandvik Coromant reportedly uses Dynamics CRM. According to a customer success story published by Microsoft, the company uses the CRM to support its customer service operations.
Mattress Firm
| Headquarters: | Houston, Texas, USA | 
| Revenue: | USD 3.929 Billion | 
| Number of Employees: | 6,699 | 
| Industry: | Retail | 
The Mattress Firm is a Texas-based retail chain that sells mattresses and bedding products from various brands. It also sells bedding-related accessories, such as adjustable bases, pillows, and bed frames.
A customer success story published by Microsoft mentions the company’s use of Dynamics CRM. According to it, the CRM is an essential component of delivering the right customer experience.
Carlisle Homes
| Headquarters: | Mulgrave, Victoria, Australia | 
| Revenue: | USD 188 Million | 
| Number of Employees: | 422 | 
| Industry: | Construction | 
Carlisle Homes is an Australian construction company. The company specializes in designing and constructing houses for both individuals and families.
An employee has mentioned the company’s use of Dynamics CRM in their online profile. Although the exact use of the CRM is not specified, it can be surmised that it is used in relation to customer analytics at the least.
These are just a small fraction of the list of companies using MS Dynamics CRM. There are thousands more among them. And information on them is vital to capitalize on any opportunity they bring. But, how do you get more data on them? Let’s see.
How to gain information on companies using Microsoft Dynamics CRM?
Most businesses avoid publicizing their tech stack. This makes it very difficult to identify companies that use Microsoft Dynamics CRM. However, difficult does not mean impossible.
Experts like InfoClutch, with over 15 years of experience delivering such data, can easily provide such information. But why should you pay for such data when you ca find similar information for free? That’s simple. A large amount of information you find online is unreliable. Take these three companies, for example:
- H&R Block: The last known use of Dynamics CRM by this company was in 2006, as per this case study. Currently, the company is known to use Adobe Experience Platform as its CRM.
 - Panasonic: The only source claiming that the company has used Dynamics CRM is a case study published at an unknown date. However, it is known that it uses both Salesforce and Oracle CX as part of its CRM setup.
 - Nissan Motor Corporation: This company was reported to have implemented Dynamics CRM in 2011. However, more recent information on its CRM usage is unavailable
 
This is just a small sample of outdated information on the internet. However, this is just one type of misinformation. There is another, which is much worse. There are many websites that falsely claim that a certain company is using a particular technology. Look at these companies, for example:
| List of companies falsely claimed to be using MS Dynamics CRM | |
|---|---|
| Company | CRM in Use | 
| Deloitte | Salesforce | 
| Cargill | Salesforce | 
| L’Oréal | Salesforce | 
| Delta Airlines | Salesforce | 
| Dell, Inc. | Salesforce | 
| St. Jude Children’s Research Hospital | Salesforce | 
| Ashley Furniture | Salesforce | 
| Michelin | Salesforce | 
| Bosch | SAP Marketing Cloud | 
| Starbucks | Siebel CRM | 
| Toyota | Salesforce | 
| Mohawk Industries | Salesforce | 
| Porsche | SAP CRM | 
| PayPal | Salesforce | 
| Macy’s | Salesforce | 
| Under Armour | Salesforce | 
| Dixons Carphone (Now Currys) | Salesforce | 
| Adidas | Salesforce | 
| BTG Pactual | Salesforce | 
| Kaiser Permanente | Salesforce | 
| Rabobank | Siebel CRM | 
| General Electric | Salesforce | 
| UnitedHealth Group | Salesforce | 
| Pure Storage, Inc. | ServiceNow | 
| Tesla | Custom CRM | 
| Unilever | Salesforce | 
| Hitachi | Custom CRM | 
| British Airways | Salesforce | 
Taking the support of a reliable data partner can help you avoid such misinformation and give you access to fresh, accurate, and actionable data. This is the primary reason why you should always choose a data partner you can trust.
Conclusion
Microsoft Dynamics CRM has been one of the top CRM platforms in the market for nearly two decades. A part of Microsoft’s Dynamics 365 suite of enterprise applications, it is known for its diverse features and integration capabilities. This is why there are thousands of companies that use Microsoft Dynamics CRM.
However, finding information on such companies is not easy. Especially if you’re looking for actionable information to market your product or service.
This blog gave you a small list of companies using Microsoft Dynamics CRM. However, if you are in need of a more comprehensive set of information, you are in the right place. Just fill in your requirements in the form on your right and our support team will get back to you with an actionable game plan to help you access the required data.
								
													



