Email marketing is a growth catalyst for business with the online presence. However, a majority of those who engage in email marketing practices are not well acquainted with the behind the scenes process that leads to conversions.
This write-up outlines the email marketing tactics you didn’t know.
Outdated Methods That Fail
Marketers tend to believe that email marketing is a one-time thing that does not require reviewing once they are sent.
Mass distribution of email marketing messages packed with informative content outlines the incompetence and is likely to bring disappointing results. Many marketers are still under the clichéd misconception that by launching thousands of emails, a small fraction would lead to a consultation opportunity.