Did you know that email marketing is one of many ideal platforms to benefit commerce? It ranks second among the list of other commonly used lead generation tools and fourth in efficiency. Over 600 people surveyed on LinkedIn were asked, “How marketers are adapting to new challenges”.

25% of the audience voted email as a lucrative platform, while 55% stated it was fairly effective. Only 12% believed it was not worth incorporating into marketing framework.

Email marketing is the fourth most efficient and second most common B2B lead-generation tool, according to a B2B Lead Generation Trend Report released Tuesday.Due to sheer simplicity and cost effectiveness, it email enjoys tall preference over other marketing tools.


Read Full Article: How Good Is Email Marketing As A B2B Lead Generation Tool?

Robert Jordan, a seasoned marketing professional with over 10 years of experience, currently working as Media Relations Manager at InfoClutch Inc. Have expertise in setting up the lead flow for budding startups and takes it to next level. Have a deep interest in SEO, SEM & Social Media related discussions. Always open for new ideas & discussions.

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