A sustainable B2B lead generation strategy is critical for a profitable marketing framework. The challenge that lay ahead of every marketer is to process a quick turnaround in the journey taken by a prospect to becoming a customer.
Companies are seen emulating “throwing the spaghetti against a wall and finding what sticks” approach with their lead generation plans. Many a time, marketers are clueless about their actions.
The cumbersome strategies must be skipped to avoid the lag in progress. Here are the key tactics to stay light on the feet with productive lead generation tips: