Email marketers spend a chunk of their time crafting and enhancing creative content that can be accommodated in custom campaigns. The CTA, subject lines, and other email elements are effectively tested to determine inefficient features.

Apart from everyday optimization, email marketers spend more time crafting triggered emails and on targeted messaging programs to dilate the conversation leading to more open rate, click through, and conversions.

Read Full Article: 3 Game-Changing Email Metrics That Will Shape The Email Marketing In 2017

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