What is CRM in simple terms?
CRM, aka customer relationship management, is the collective approach to help businesses in improving the relationship with the customer. It is massively used to improve customer service at the customer service department. As customers bring the revenue to an organization, CRM has become an essential part of the organization.
As per Gartner, by the year 2021, CRM would be the largest area of spending in EAS (Enterprise Application Software).
Many organizations look for the best CRM that would perfectly align with the system and process of the organization. They want the CRM that would also fit their budget and meet their long-term requirements. Some of the popular CRMs are Salesforce CRM and SugarCRM. Too much has been discussed regarding Salesforce vs SugarCRM, and the truth is that each of these solutions fit the requirements of different organizations. You have to check yourself the best one that would bring out the best from your business process.
Let’s discuss about the Salesforce CRM:
Salesforce CRM is termed as one of the popular CRMs across the world. It helps the IT, marketing, and sales team alike to perform better in the process. It connects all these departments with customer 360. This platform helps the employees to deliver the best customer experience. The solution helps build a unified customer profile, and lead to better customer insights.
The Einstein AI takes up the data and tracks the data related to customer behavior. This AI gives an out-of-the-box solution and helps the Salesforce customers be on the right path of the AI journey.
The Einstein AI facilitates opportunity scoring, activity capture, Einstein forecasting, call coaching, and others.
Some of the crucial features of Salesforce CRM are:
- Contact Management: This feature offers the crucial and critical information about the customers. The data related to the interaction history of customers is added to the CRM for a better understanding of customers.
- Opportunity Management: The opportunity management provides you in viewing the timeline of customer’s activities.
- Quote Management: It helps in the productivity tracking. If you are looking for the solution that helps you in the right quote management, then Salesforce CRM is the right one for you.
Benefits of Salesforce CRM:
- It keeps customer interactions and information in one place, further helping in the faster, insightful decisions.
- It drives the customer engagement, even with the right personalisation of email.
- Gives 24/7 assistance to the users
- It offers exceptional customer experience
Salesforce in sales:
Salesforce help streamline the sales process. The solution helps in:
- To have a complete overview of the sales funnel in the right manner
- It thus helps in moving leads closer to the conversion as a customer within a short time frame
- The solution gives a 360-degree overview of each of the customers
Pricing of Salesforce:
There is different pricing of the Salesforce CRM, such as the sales essential edition is available for $25 for each user per month, professional edition is available for $75 for each user per month, enterprise edition for $150 for each user per month, and unlimited edition for $300 for each user per month.
What is SugarCRM?
SugarCRM is one of the popular CRM solutions that helps in the marketing campaigns, collaboration, sales-force automation, mobile CRM, reporting, and others. This cloud-based application offers home pages that can be customized, wizard tool for the new users, global search functions, among others. The solution is helping businesses of all sizes, be it small, mid-sized or large enterprises. The solution supports different deployment methods such as the On-demand, Private cloud, On-premise, and public cloud. It helps in the right tracking of opportunities.
SugarCRM has some of the advanced filtering features that help you segment and reach out to the right customers, with refer to tags and products. The CRM has worked wonders for around 50,000 businesses by providing customized solutions, and offering a unique solution for their challenges.
It helps in the right collaboration throughout the customer life-cycle for creating a memorable experience.
This is how the sales pipeline chart and opportunities by lead score looks like in SugarCRM.
The main features of SugarCRM are:
- Lead Management
- Automation support
- Automation of call center
- In-built support hub
- Studio customization
- Advanced workflow
- Oracle support
- Product level quotes
- Storage in a centralized form
- Third-party integrations
The SugarCRM integrations are offered by many vendors such as Pardot, Zapier, Campaign Monitor, Zendesk, HappyFox, CloudHub, LiveOps, MailChimp, and others.
Benefits of SugarCRM:
- It helps in the complete engagement with the team.
- It helps in intelligent reporting
- It helps in easy integration
- It helps in real-time and result-oriented campaign
- It has the intuitive features that are easy to use
SugarCRM in sales:
SugarCRM can help the sales process effectively. The solution helps track business leads, and then convert these leads into the best opportunities. Connecting with the right prospect is highly required for businesses to run with ease; this CRM helps the sales representative close the deal within a short time frame, thus shortening the sales cycle. A systematic collection of the data is available in the dashboard of SugarCRM.
Pricing of SugarCRM:
The starting price of SugarCRM is $40 for each user per month. It is available in 9 languages. The sugar enterprise is available at $45 for each user per month, and the sugar ultimate is available at $150 for each user per month.
Comparison of Salesforce and SugarCRM:
Now, if we talk about SugarCRM vs Salesforce, then Salesforce CRM is highly preferred by large enterprises as it has many features to help the needs of big businesses, while SugarCRM can meet the needs of all from SMB’s to large enterprises. The Salesforce has various pricing offers, with the cheapest one being at $25 for each user per month.
The cheapest one of SugarCRM is $40 each user per month. In affordable pricing, Salesforce beats SugarCRM here. The best version of Salesforce CRM is available for $300 each user per month while the best version of the SugarCRM is available for $150 each user per month. Here, SugarCRM beats Salesforce in the area of pricing. One thing to note here, along with pricing, is that you must check whether all the features as per your requirement is available in that respective edition.
Both the CRM are good and beneficial for organizations. As a marketer, you must scrutinize the optimized solution for your business, as CRM is used by both sales and marketing department. You should choose the right one to meet the needs of all.
When you have the precise solution for your business, you could easily reach your target.