8 Reasons Why CRM is Important For Your Business [Infographic]

  • Jan 08, 2019
  • Posted By: Robert Jordan
  • Category: Infographics

CRM Infographics

About CRM:CRM or Customer Relationship Management is an approach to manage organizations interactions with the current and potential customer over a CRM platform.

Using CRM applications have a proven record of increasing results:

  • Sales grew up by 37%
  • Sales Productivity by 44%
  • Forecast accuracy by up to 48%

Famous quote by Bill Gates: “How you gather, manage, and use information will determine whether you win or lose.”

  1. CRM systems are more popular in sales: 6 of 10 sales distributors say use of CRM allows greater access to customer information and their by improves sales and productivity.
  2. CRM growth never slows down: CRM is known to be the fastest-growing software market with revenues expected to reach $40 billion in 2018 and over $80 Billion by 2025.
  3. CRM and its ROI: For every dollar spent on CRM implementation returns as much as 8.78% in the sales revenue which is greater than 80%!! Which is an ROI percentage.
  4. CRM is a great tool for a Sales Rep: 29% of salespeople are spending more than an hour per day on data entry, 17% of them find it challenging and 40% of them are still using methods like spreadsheets and other ways to store customer data. Adopting CRM in such cases not just saves time but also improves the sales forecast.
  5. 85% of the CRM users access their CRM multiple devices including tablets, laptops, desktops, and smartphones enabling a sales rep to access it from anywhere any time.
  6. Using Mobile CRM Solutions: Users of mobile CRM are achieving better results. Research by Innoppl Technologies proved that 65% of the sales reps who adopted mobile CRM have achieved higher sales compared to 22% of reps using non-mobile CRM.
  7. 47% of polled CRM users said that their CRM had a significant impact on customer satisfaction and customer retention.
  8. CRM is easy to use: 72% of the users would give up extra features just to get CRM which is easier to use. On the contrary, 43% of CRM clients use fewer than half the features that they have on their CRM.