Why Color Matters for Your Brand?

BY

INFOCLUTCH | NOVEMBER 02, 2016

Why Color Matters for Your Brand

The color of your brand is the color reflected in its logo, landing page, product and more. When a consumer comes across your brand what they first notice is the color, it influences the purchasing power of a customer. Each color brings out a different response from clients.

Categories of Color

Warm Color – associated with energy

Cold Color – evokes a sense of security and calmness

What does each color stand for?

Red stands for -

Power and aggressiveness

Energy

Eye-catchy

Robust

Mostly popular in industries including – Automobile, technology, agriculture and food.

Blue Stands for –

Trustworthy

Responsible

Dependable

Secure

Mostly popular in industries including – Healthcare, agriculture, technology, energy and finance.

Green Stands for –

Freshness

Calm

Health and wealth

Serenity

Affluence

Mostly popular in industries including – food, energy, finance, technology and household.

Yellow Stands for –

Creativity

Brightness and Positivity

Hope

Light

Inspiration

Mostly popular in industries including – food, energy, and household.

Brown Stands for –

Strength

Durability

Natural

Simplicity

Mostly popular in industries including – agriculture, clothing and automobile.

White Stands for –

Purity

Cleanliness

Soft

Peaceful

Mostly popular in industries including –clothing, healthcare and child-related businesses.

Purple Stands for –

Royalty

Elegance and sophistication

Spirituality

Mystery

Nostalgia

Mostly popular in industries including –finance, technology and healthcare.

Black Stands for –

Class

Prestige

Sophistication

Mostly popular in industries including – clothing, technology and automobile.

Orange Stands for –

Excitement and fun

Energy

Freshness

Vitality

Vitality

Mostly popular in industries including –technology and healthcare.

Note:Be careful while choosing the color of your brand. A wrong decision can give an incorrect message to your audience and curb your brand image.