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The color of your brand is the color reflected in its logo, landing page, product and more. When a consumer comes across your brand what they first notice is the color, it influences the purchasing power of a customer. Each color brings out a different response from clients.
Categories of Color
- Warm Color – associated with energy
- Cold Color – evokes a sense of security and calmness
What does each color stand for?
Red stands for –
- Power and aggressiveness
- Energy
- Eye-catchy
- Robust
Mostly popular in industries including – Automobile, technology, agriculture and food.
Blue Stands for –
- Trustworthy
- Responsible
- Dependable
- Secure
Mostly popular in industries including – Healthcare, agriculture, technology, energy and finance.
Green Stands for –
- Freshness
- Calm
- Health and wealth
- Serenity
- Affluence
Mostly popular in industries including – food, energy, finance, technology and household.
Yellow Stands for –
- Creativity
- Brightness and Positivity
- Hope
- Light
- Inspiration
Mostly popular in industries including – food, energy, and household.
Brown Stands for –
- Strength
- Durability
- Natural
- Simplicity
Mostly popular in industries including – agriculture, clothing and automobile.
White Stands for –
- Purity
- Cleanliness
- Soft
- Peaceful
Mostly popular in industries including –clothing, healthcare and child-related businesses.
Purple Stands for –
- Royalty
- Elegance and sophistication
- Spirituality
- Mystery
- Nostalgia
Mostly popular in industries including –finance, technology and healthcare.
Black Stands for –
- Class
- Prestige
- Sophistication
Mostly popular in industries including – clothing, technology and automobile.
Orange Stands for –
- Excitement and fun
- Energy
- Freshness
- Vitality
Mostly popular in industries including –technology and healthcare.
Note:Be careful while choosing the color of your brand. A wrong decision can give an incorrect message to your audience and curb your brand image.
