The color of your brand is the color reflected in its logo, landing page, product and more. When a consumer comes across your brand what they first notice is the color, it influences the purchasing power of a customer. Each color brings out a different response from clients.
Categories of Color
Warm Color – associated with energy
Cold Color – evokes a sense of security and calmness
What does each color stand for?Red stands for -
Power and aggressiveness
Energy
Eye-catchy
Robust
Mostly popular in industries including – Automobile, technology, agriculture and food.Blue Stands for –
Trustworthy
Responsible
Dependable
Secure
Mostly popular in industries including – Healthcare, agriculture, technology, energy and finance.Green Stands for –
Freshness
Calm
Health and wealth
Serenity
Affluence
Mostly popular in industries including – food, energy, finance, technology and household.Yellow Stands for –
Creativity
Brightness and Positivity
Hope
Light
Inspiration
Mostly popular in industries including – food, energy, and household.Brown Stands for –
Strength
Durability
Natural
Simplicity
Mostly popular in industries including – agriculture, clothing and automobile.White Stands for –
Purity
Cleanliness
Soft
Peaceful
Mostly popular in industries including –clothing, healthcare and child-related businesses.Purple Stands for –
Royalty
Elegance and sophistication
Spirituality
Mystery
Nostalgia
Mostly popular in industries including –finance, technology and healthcare.Black Stands for –
Class
Prestige
Sophistication
Mostly popular in industries including – clothing, technology and automobile.Orange Stands for –
Excitement and fun
Energy
Freshness
Vitality
Vitality
Mostly popular in industries including –technology and healthcare.Note:Be careful while choosing the color of your brand. A wrong decision can give an incorrect message to your audience and curb your brand image.