INFOCLUTCH | NOVEMBER 02, 2016
The color of your brand is the color reflected in its logo, landing page, product and more. When a consumer comes across your brand what they first notice is the color, it influences the purchasing power of a customer. Each color brings out a different response from clients.
Warm Color – associated with energy
Cold Color – evokes a sense of security and calmness
What does each color stand for?Power and aggressiveness
Energy
Eye-catchy
Robust
Mostly popular in industries including – Automobile, technology, agriculture and food.Trustworthy
Responsible
Dependable
Secure
Mostly popular in industries including – Healthcare, agriculture, technology, energy and finance.Freshness
Calm
Health and wealth
Serenity
Affluence
Mostly popular in industries including – food, energy, finance, technology and household.Creativity
Brightness and Positivity
Hope
Light
Inspiration
Mostly popular in industries including – food, energy, and household.Strength
Durability
Natural
Simplicity
Mostly popular in industries including – agriculture, clothing and automobile.Purity
Cleanliness
Soft
Peaceful
Mostly popular in industries including –clothing, healthcare and child-related businesses.Royalty
Elegance and sophistication
Spirituality
Mystery
Nostalgia
Mostly popular in industries including –finance, technology and healthcare.Class
Prestige
Sophistication
Mostly popular in industries including – clothing, technology and automobile.Excitement and fun
Energy
Freshness
Vitality
Vitality
Mostly popular in industries including –technology and healthcare.Note:Be careful while choosing the color of your brand. A wrong decision can give an incorrect message to your audience and curb your brand image.