Important don’ts in mobile email marketing:
Don’t ignore importance of a mobile-friendly website (linked with emails)
Don’t forget to check the speed of your website pages
Don’t overlook the testing of your emails
Don’t add too many stats in mobile emails (right proportion of content)
Don’t ignore mobile customer data
Don’t put yourself in the box; check new trends
Don’t ignore mobile SEO
Don’t forget to add pre-header text
Don’t send bulk emails
What not to forget in mobile email content subject lines?
You need to check the character length in email subject line
Keep it under 60 characters
A short message fits the mobile screen
It also looks attractive
Don’t forget CTAs placement in mobile emails?
CTAs are the crucial messages in an email
It motivates customers to take the next action
Make CTA button of 44*44 pixels
Keep enough space around the CTAs
Put it at the centre to get right attention
What not to ignore while sending mobile emails?
Timing plays a crucial role for more mobile email open
Find the right time when customers are most active
Send out emails at that time to get more clicks
Hold customers’ attention with a relatable and useful message
Don’t overlook resizing of emails on different mobile devices:
The iOS devices would resize itself
Android devices would cut at around 320 pixels
Some interesting statistics on mobile email marketing:
40% of smartphone users are under the age of 55
1 in 4 people are over 55
3 of every 4 person use smartphone to check emails
Conclusion:
With the desktop-style content not getting enough views like mobiles, optimizing your every email for mobiles has become an absolute necessity.
When you do this, customers are attracted to your emails and they love reading your message. But not many marketers have mastered the art of designing such emails. Time and again, they commit errors that you can consider as grave ones.
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