INFOCLUTCH | JULY 07, 2021
In the current scenario, mobile email marketing has become a mandatory practice. You can’t ignore it as most recipients check their emails on mobile. As a marketer, you should adapt fast to the changing trends to increase customer engagement and further sales. Don’t commit these sins in mobile email marketing.
Don’t ignore importance of a mobile-friendly website (linked with emails)
Don’t forget to check the speed of your website pages
Don’t overlook the testing of your emails
Don’t add too many stats in mobile emails (right proportion of content)
Don’t ignore mobile customer data
Don’t put yourself in the box; check new trends
Don’t ignore mobile SEO
Don’t forget to add pre-header text
Don’t send bulk emails
You need to check the character length in email subject line
Keep it under 60 characters
A short message fits the mobile screen
It also looks attractive
CTAs are the crucial messages in an email
It motivates customers to take the next action
Make CTA button of 44*44 pixels
Keep enough space around the CTAs
Put it at the centre to get right attention
Timing plays a crucial role for more mobile email open
Find the right time when customers are most active
Send out emails at that time to get more clicks
Hold customers’ attention with a relatable and useful message
The iOS devices would resize itself
Android devices would cut at around 320 pixels
40% of smartphone users are under the age of 55
1 in 4 people are over 55
3 of every 4 person use smartphone to check emails
With the desktop-style content not getting enough views like mobiles, optimizing your every email for mobiles has become an absolute necessity.
When you do this, customers are attracted to your emails and they love reading your message. But not many marketers have mastered the art of designing such emails. Time and again, they commit errors that you can consider as grave ones.