What is Data Appending


INFOCLUTCH | November 3, 2019

33% of the businesses have as many as 100,000 records in the database and 40% of the business fail due to poor data quality.

what is data appending

Types of Data Appending Service in B2B:

Email appending

Postal address appending

Social media appending

Phone appending

Demographic data appending

Technographic data appending

Psychographic data appending

Firmographic data appending

Forms of Data Appending:

Reverse appending

Forward appending

Fractional appending

Email Appending Steps:

Converting downloaded file to the CSV

Matching the client file with the master database

Conducting standardization of the data

Validation and verification

Automated messages opt-out

Downloading the appended files

Inputs from Data Appending:

Email address

Postal address

Phone number

First name

Last name

Benefits of Data Appending:

Cleaner information

Eradicating the unnecessary ones

New and relevant information

Improved segmentation

Keeping the cost down

Sticking to the recent customers, less than 36 or 48 months old

Data Appending Process:

Addition of new data every 90 days

Email addresses screened thoroughly

Email addresses to undergo various verification process for checking invalid domains and spam traps

Email is sent via a secure HTTP server to the client

Effectiveness of the Data:

Adding the correct information to each of the records and removing redundant entries

Removing the duplicate data and locating missing elements in each of the records

Cleansing the database of any data formatting errors

Outcome of Data Appending Process?

Connecting with the target audience at a higher level

Achieving higher customer retention

Converting single-channel customers into high-value multichannel customers

Kick-starting the multi-marketing strategies

Amplifying the conversion rates