33% of the businesses have as many as 100,000 records in the database and 40% of the business fail due to poor data quality.
Types Of Data Appending Service In B2B:
- Email appending
- Postal address appending
- Social media appending
- Phone appending
- Demographic data appending
- Technographic data appending
- Psychographic data appending
- Firmographic data appending
Forms Of Data Appending:
- Reverse appending
- Forward appending
- Fractional appending
Email Appending Steps:
- Converting downloaded file to the CSV
- Matching the client file with the master database
- Conducting standardization of the data
- Validation and verification
- Automated messages opt-out
- Downloading the appended files
Inputs From Data Appending:
- Email address
- Postal address
- Phone number
- First name
- Last name
Benefits Of Data Appending:
- Cleaner information
- Eradicating the unnecessary ones
- New and relevant information
- Improved segmentation
- Keeping the cost down
- Sticking to the recent customers, less than 36 or 48 months old
Data Appending Process:
- Addition of new data every 90 days
- Email addresses screened thoroughly
- Email addresses to undergo various verification process for checking invalid domains and spam traps
- Email is sent via a secure HTTP server to the client
Effectiveness Of The Data:
- Adding the correct information to each of the records and removing redundant entries
- Removing the duplicate data and locating missing elements in each of the records
- Cleansing the database of any data formatting errors
Outcome Of Data Appending Process?
- Connecting with the target audience at a higher level
- Achieving higher customer retention
- Converting single-channel customers into high-value multichannel customers
- Kick-starting the multi-marketing strategies
- Amplifying the conversion rates
