Mission Statement:
Our mission is to strengthen communities and help make people’s lives better. Our purpose is to drive human progress through freedom of movement.
Vision Statement:
People working together as a lean, global enterprise for automotive leadership.
The Early story of Ford:
Henry Ford built the experimental car in Detroit in 1896
The earliest Ford car was assembled in 1903
By the year 1906, Henry had acquired 58.5% of the company’s stock
In the year 1908, the brand introduced Model T
In the same year, the brand had its sales branch opened in Paris
In the year 1911, Henry Ford established the first US branch assembly plant
In the year 1913, he introduced the first moving assembly line for cars
By the year 1914, more than 500,000 Model Ts were already on the road
By the year 1916, it had a capital surplus of $60 million
In the year 1922, Ford acquired Lincoln Motor Company
By the year 1923, the company was producing more than half of US automobiles
Ford sold around 15 million model Ts before putting an end to the production in 1927
By the end of 1920s, the brand got 20 assembly plants in South Africa, Europe, and others
In the year 1938, Ford introduced Mercury, a medium-priced car
In 1941, the company signed its first contract with UAW
In the year 1964, the company introduced Ford Mustang in New York World’s Fair
In the year 1965, the company introduced the seat belt reminder light
Ford’s rise to fame:
Ford owned Volvo from the year 1999 to 2010
In the year 2008, the company sold 5.532 million automobiles
In the same year, the company employed around 213,000 employees
In 2008, the company sold its Land Rover operations and Jaguar to Tata operations
At the end of the year 2010, Ford was the 5th largest automaker in the European continent
In 2016, the company announced of modernizing its Dearborn engineering and headquarters
In the year 2018, Ford was ranked 11th in the Fortune 500 list
In 2020, due to the COVID crisis, the company partially shut down its factory in Detroit
In the same year, the sales of the company dropped by almost 15%, to a loss of $2 billion
In 2020, Ford Motor annual revenue was $127.144B, an almost 18.45% decline compared to 2019
Where Ford stands today?
By the year 2030, Ford would go all-electric in Europe
It also stated that by the middle of 2026, the cars would be electric or hybrid
Ford Mustang is named as the North American utility vehicle of the year in 2021
A famous quote by Henry A. Ford:
“Failure is simply the opportunity to begin again, this time more intelligently.”
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