Optimizing the emails for mobile is highly required. With millennials and Gen-Z increasingly opening emails on their mobiles, it is necessary for organizations to check whether their emails are mobile friendly.
It is found that almost 47% of people used mobile for checking an email campaign. While around 40% of them stating mobile phones is the primary device for checking emails. That makes sense why most of the marketers should check whether their emails are optimized for mobile.
Consumer Shopping On Their Phone:
- 50% of the consumers shopped through their phone.
- While only 35% purchased via computer.
Popular Phones In The Market Are:
- Apple iPhone 12 Pro Ma
- Samsung Galaxy Note 20 Ultra
- One Plus 8 Pro
- Google Pixel 4a
- Moto G Power
Feature Of Apple IPhone 12:
- 6.10 inch
- 460 ppi
- iOS 14
- The iPhones zoom into the emails for the right view
Feature Of Samsung Galaxy Note 20 Ultra:
- 6.90 inch
- 508 ppi
- Android 10 OS
- The android displays the upper left corner. Users have to scroll from all sides to view the entire message.
Feature Of The Google Pixel 4a:
- 5.8 inch
- 443 ppi
- Android 10 OS
- The android displays the upper left corner. You have to scroll up and down, left and right to view the entire message.
Feature Of Moto G Power:
- 6.40 inch
- 399 ppi
- Android 10 OS
- It displays the upper left corner. You have to scroll entirely to view the complete message.
Feature Of One Plus 8 Pro:
- 6.78 inch
- 513 ppi
- Android 10 OS
- You can see the upper left corner where you have to scroll thoroughly from all sides to view the entire message.
Fun Facts About Emails On Mobiles:
- 26% of people check email before getting out of bed
- 56% of people would check email if subject lines have emoji
- Average user check email 15 times a day
- It takes 33% longer to complete task when interrupted by email
Conclusion:
When you practice the optimization more often, you can hold your customer, and attract new customer. It is necessary to keep abreast with the current trends and practices to sustain in the market.
With good and interesting content that is optimized for each of the mobiles, you can make the marketing campaign successful in the long-run.
