INFOCLUTCH | APRIL 6, 2021
Email marketing- the most popular strategy rarely has disappointed marketers. It is one of the competitive marketing strategies and can be easily integrated into organizations.
The practice helps nurture the prospect, and convert them into customers. It facilitates good relationship with the existing customers to up-sell and cross-sell the services in the future.
Creating mobile optimized email campaigns
Using double opt-in
Automating the campaigns with behavioral trigger
Customizing the subject line
Using strong CTA
Personalizing the content
Segmenting the list
Monday, Tuesday, Wednesday have the highest email opens
Best time to send email to professionals is at 10 AM mid-week
Cart abandonment email has the highest conversion rate (2.63%)
It has the highest click to conversion rate (21.78%)
Up-sell and cross-sell campaigns have a 6.85% click-to conversion rate
Using the best images
A/B testing of colors, fonts
Planning the frequency
Sending a re-engagement email
Curating the right content
Category follow-up
Receipt follow-up
Product follow-up
Coupons
Discount
Exclusive content
Invitation only event
Subscriber special offer
Product launch email
Send weekly newsletter
Send customer retention emails
Send sales promotional email
Checking the spam emails
Setting up authentication parameters
Warming up the IP address
75% of smartphone users check email on mobiles
The open-rate on the smartphones is 49.53%
70% of recipients delete emails not optimized for mobiles
42.57% of emails are opened on iPhone
6.57% of emails are opened on android phone
Unsubscribe rate
Open rate
Conversion rate
Bounce rate
Click-through rate
Abandoned cart emails can recover 15% of the lost revenue
72% of people prefer emails as the primary communication mode
40% of online purchases were done on phone
Emails here give 4400% of ROI
Email marketing in eCommerce is 40x more successful than other campaigns
Email holds 15% of the total revenue
75% comes from the behavioral triggered revenue
42% of the business email are overlooked
144.8 billion emails are delivered almost every day
86% of professionals prefer communication via email
The highest read subject line has 61-70 characters
Marketers send a good number of emails to keep in touch with their prospects, but not all emails are effective. One has to plan the strategy where the absolute email can be designed with the necessary elements, shooting up the conversions. One can use platforms such as social media and link it with the email which can help customers to know more about services.
Identifying the targeted customer, and building up the right strategy to target them are the initial steps leading to the conversion rate.