Tactics to increase the email conversions:
Creating mobile optimized email campaigns
Using double opt-in
Automating the campaigns with behavioral trigger
Customizing the subject line
Using strong CTA
Personalizing the content
Segmenting the list
Best days and time to send emails:
Monday, Tuesday, Wednesday have the highest email opens
Best time to send email to professionals is at 10 AM mid-week
Which emails have the highest conversion rates?
Cart abandonment email has the highest conversion rate (2.63%)
It has the highest click to conversion rate (21.78%)
Up-sell and cross-sell campaigns have a 6.85% click-to conversion rate
Checklist in the email campaigns:
Using the best images
A/B testing of colors, fonts
Planning the frequency
Sending a re-engagement email
Curating the right content
How to execute the up-sell and cross-sell email?
Category follow-up
Receipt follow-up
Product follow-up
Shooting conversions via promotional emails:
Coupons
Discount
Exclusive content
Invitation only event
Subscriber special offer
Product launch email
Send weekly newsletter
Send customer retention emails
Send sales promotional email
Improving the deliverability of the email:
Checking the spam emails
Setting up authentication parameters
Warming up the IP address
Importance of optimizing emails on mobiles:
75% of smartphone users check email on mobiles
The open-rate on the smartphones is 49.53%
70% of recipients delete emails not optimized for mobiles
42.57% of emails are opened on iPhone
6.57% of emails are opened on android phone
Importance of optimizing emails on mobiles:
Unsubscribe rate
Open rate
Conversion rate
Bounce rate
Click-through rate
eCommerce emails to shoot sales:
Abandoned cart emails can recover 15% of the lost revenue
72% of people prefer emails as the primary communication mode
40% of online purchases were done on phone
Emails here give 4400% of ROI
Email marketing in eCommerce is 40x more successful than other campaigns
Email holds 15% of the total revenue
75% comes from the behavioral triggered revenue
Interesting facts about effective emails:
42% of the business email are overlooked
144.8 billion emails are delivered almost every day
86% of professionals prefer communication via email
The highest read subject line has 61-70 characters
Conclusion:
Marketers send a good number of emails to keep in touch with their prospects, but not all emails are effective. One has to plan the strategy where the absolute email can be designed with the necessary elements, shooting up the conversions. One can use platforms such as social media and link it with the email which can help customers to know more about services.
Identifying the targeted customer, and building up the right strategy to target them are the initial steps leading to the conversion rate.
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