Email marketing- the most popular strategy rarely has disappointed marketers. It is one of the competitive marketing strategies and can be easily integrated into organizations.
The practice helps nurture the prospect, and convert them into customers. It facilitates good relationship with the existing customers to up-sell and cross-sell the services in the future.
Tactics To Increase The Email Conversions:
- Creating mobile optimized email campaigns
- Using double opt-in
- Automating the campaigns with behavioral trigger
- Customizing the subject line
- Using strong CTA
- Personalizing the content
- Segmenting the list
Best Days And Time To Send Emails:
- Monday, Tuesday, Wednesday have the highest email opens
- Best time to send email to professionals is at 10 AM mid-week
Which Emails Have The Highest Conversion Rates?
- Cart abandonment email has the highest conversion rate (2.63%)
- It has the highest click to conversion rate (21.78%)
- Up-sell and cross-sell campaigns have a 6.85% click-to conversion rate
Checklist In The Email Campaigns:
- Using the best images
- A/B testing of colors, fonts
- Planning the frequency
- Sending a re-engagement email
- Curating the right content
How To Execute The Up-Sell And Cross-Sell Email?
- Category follow-up
- Receipt follow-up
- Product follow-up
Shooting Conversions Via Promotional Emails:
- Coupons
- Discount
- Exclusive content
- Invitation only event
- Subscriber special offer
- Product launch email
- Send weekly newsletter
- Send customer retention emails
- Send sales promotional email
Improving The Deliverability Of The Email:
- Checking the spam emails
- Setting up authentication parameters
- Warming up the IP address
Importance Of Optimizing Emails On Mobiles:
- 75% of smartphone users check email on mobiles
- The open-rate on the smartphones is 49.53%
- 70% of recipients delete emails not optimized for mobiles
- 42.57% of emails are opened on iPhone
- 6.57% of emails are opened on android phone
Importance Of Optimizing Emails On Mobiles:
- Unsubscribe rate
- Open rate
- Conversion rate
- Bounce rate
- Click-through rate
ECommerce Emails To Shoot Sales:
- Abandoned cart emails can recover 15% of the lost revenue
- 72% of people prefer emails as the primary communication mode
- 40% of online purchases were done on phone
- Emails here give 4400% of ROI
- Email marketing in eCommerce is 40x more successful than other campaigns
- Email holds 15% of the total revenue
- 75% comes from the behavioral triggered revenue
Interesting Facts About Effective Emails:
- 42% of the business email are overlooked
- 144.8 billion emails are delivered almost every day
- 86% of professionals prefer communication via email
- The highest read subject line has 61-70 characters
Conclusion:
Marketers send a good number of emails to keep in touch with their prospects, but not all emails are effective. One has to plan the strategy where the absolute email can be designed with the necessary elements, shooting up the conversions. One can use platforms such as social media and link it with the email which can help customers to know more about services.
Identifying the targeted customer, and building up the right strategy to target them are the initial steps leading to the conversion rate.
