INFOCLUTCH | MAY 18, 2021
It is found spam filters are solely responsible for the failure of many email campaigns. The spam filters, which are cousins of scanning machines, hampers emails from reaching recipients’ inboxes. While in many cases, it is for the benefit of the recipient, but email marketers are the ones most affected.
After building the right strategy and planning to develop the perfect email, any marketer would be disappointed if the emails are diverted by the recipients’ spam filters for not landing in the inbox. Marketers need to understand why their emails are getting spammed and work on it to improvise the performance. The infographic helps you understand to do the same:
The solution detects virus-infected email
It finds out the unsolicited email
It saves recipients’ inbox from unwanted emails
It helps reduce the clutter
CAN-SPAM Act of 2003 effective from 2004 in USA
It states subject lines should be relevant to the content
Names, headers, reply-to should be straightforward
It should include the company’s physical address
It should include links to unsubscribe from future emails
The link should be active at least for 30 days
General blacklist filter
Hosted or in cloud
Software installed on PCs
The frequency of email shouldn’t be higher
The customer should have opted for your email
Maintain communication just after they send email
Checking email from your IP address isn’t spammed before
Better to be on recipients’ contact list
Sending policy framework or the SPF
DomainKeys Identified Mail or the DKIM
A limited number of links
Proper image to text ratio
Subject aligning with the body text
A unique subject line
Avoiding the salesy words
Not to use too many links
Keeping the format simple
Using fewer graphics
According to a finding, the spam complaint limit should be 0.1%.
Exceeding that limit could hamper the performance of the email campaign.
As a marketer, you should understand spam filters aren’t that bad and you should leverage the solution to yield the right results.
These filters use some best algorithms to ward off suspicious emails and make life easier for the recipient. So, understand why your emails aren’t getting cleared from the checklist of spam filters and integrate the learnings in your process.
The infographic presents you with some of the best tactics that help you steer on the right marketing path by avoiding spam filters.