INFOCLUTCH | JANUARY 31, 2017
A recent research conducted by Content Marketing Institute and Marketing Profs, sponsored by Brightcove revealed that 88% of respondents use content marketing to drive their campaigns profitable and improve customer engagement.
Yes, and it is documented – 32%
Unsure – 4 %
Yes, but it is not documented – 48 %
19 % said they will produce same amount as that of previous year
2 % was said less and 2% was unsure
76 % say they will produce more
Social Media Content – other than blogs – 93
Case Studies – 82
Blogs – 81
eNewsletters – 81
In-person Events – 81
Articles on Your Website – 79
Videos – 79
Illustration/Photos – 76
White Papers – 71
Webinars/Webcasts - 66
Online Presentations – 65
More than half of the content marketers say they will increase their budget in 2016.
16 % - invests 25% to 49% of their total marketing budget on content marketing
20 % - invests 10% to 24%
23% - 1% to 19%
3% - 0
Unsure – 22%
1% - invests 100%
4% - 75% to 99%
10% - 50% to 74%
Creating More Engaging Content
Become Better Story tellers
Better Understanding of Audience
Creating Visual Content
Find more ways to repurpose content
Understanding/choosing technology that we need
Lack of integration across marketing
Finding or training skilled content marketing professionals/content creators
Budget Constraints
Producing Engaging Content
Consistency in Content Production
Developing Variety of content
Measuring the content effectiveness
85% of marketers say that lead generation and sales using content strategy constitute the two most important goals for their brand or company. For 32% of B2B marketers, lead quality is the most important metric they use for measuring the effectiveness of their content.