A recent research conducted by Content Marketing Institute and Marketing Profs, sponsored by Brightcove revealed that 88% of respondents use content marketing to drive their campaigns profitable and improve customer engagement.
Percentage of B2B Marketers Who Have a Content Marketing Strategy
Yes, and it is documented – 32%
Unsure – 4 %
Yes, but it is not documented – 48 %
Expected Change in B2B Content Creation by Marketers in 2016 as Compared to 2015
19 % said they will produce same amount as that of previous year
2 % was said less and 2% was unsure
76 % say they will produce more
What percentage of content marketing tactics does organization use?
Social Media Content – other than blogs – 93
Case Studies – 82
Blogs – 81
eNewsletters – 81
In-person Events – 81
Articles on Your Website – 79
Videos – 79
Illustration/Photos – 76
White Papers – 71
Webinars/Webcasts - 66
Online Presentations – 65
Percentage of Total Marketing Budget Spent on B2B Content Marketing
More than half of the content marketers say they will increase their budget in 2016.
16 % - invests 25% to 49% of their total marketing budget on content marketing
20 % - invests 10% to 24%
23% - 1% to 19%
3% - 0
Unsure – 22%
1% - invests 100%
4% - 75% to 99%
10% - 50% to 74%
Top 5 Priorities for B2B Content Creators
Creating More Engaging Content
Become Better Story tellers
Better Understanding of Audience
Creating Visual Content
Find more ways to repurpose content
Top Content Marketing Challenges
Understanding/choosing technology that we need
Lack of integration across marketing
Finding or training skilled content marketing professionals/content creators
Budget Constraints
Producing Engaging Content
Consistency in Content Production
Developing Variety of content
Measuring the content effectiveness
Goals and Metrics of Most Content Marketers –
85% of marketers say that lead generation and sales using content strategy constitute the two most important goals for their brand or company. For 32% of B2B marketers, lead quality is the most important metric they use for measuring the effectiveness of their content.