{"id":836,"date":"2024-10-03T10:43:00","date_gmt":"2024-10-03T10:43:00","guid":{"rendered":"https:\/\/infoclutch.com\/stagging\/?p=836"},"modified":"2025-12-15T09:59:36","modified_gmt":"2025-12-15T09:59:36","slug":"email-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/www.infoclutch.com\/blog\/email-marketing-best-practices\/","title":{"rendered":"Email Marketing Best Practices for Your Business Growth"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"836\" class=\"elementor elementor-836\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34af6e5f e-flex e-con-boxed e-con e-parent\" data-id=\"34af6e5f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00b66fe elementor-widget elementor-widget-heading\" data-id=\"00b66fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5670030 elementor-widget elementor-widget-text-editor\" data-id=\"5670030\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Email marketing is one of the most effective strategies to acquire customers.\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats?__hstc=220719303.d171d758b51fa7cb51f91df7e8841ec9.1726548219421.1726548219421.1726548219421.1&amp;__hssc=220719303.1.1726548219421&amp;__hsfp=253062604\" target=\"_blank\" rel=\"nofollow noopener\">87%<\/a>\u00a0of brands said that email marketing contributes to their business\u2019 success.\u00a0At times, it is challenging to keep up with the best practices and tips.<\/p><p>Therefore, we have compiled all the steps and methods to ensure that you have the best email marketing practices in this blog. Without further ado, let\u2019s quickly dive in on the benefits of email marketing practices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5222fd e-flex e-con-boxed e-con e-parent\" data-id=\"c5222fd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-785ec8a elementor-widget elementor-widget-heading\" data-id=\"785ec8a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Importance of Email Marketing Practices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c862433 elementor-widget elementor-widget-text-editor\" data-id=\"c862433\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Email marketing is a primary component of customer acquisition across all industries. It is a powerful tool as<\/p><ul><li>Email marketing is a cost-effective method to acquire a large customer base in comparison to other forms of digital marketing.<\/li><li>It allows you to track what customers are responding and who all are not.<\/li><\/ul><ul><li>Email marketing is a great tactic to increase brand awareness as it enables you to regularly connect with your targeted audience digitally.<\/li><li>They allow you to stay in touch with customers and other website visitors regularly.<\/li><li>Email marketing permits you to tailor your content according to the target audience. One such example is that you can send a customer an abandoned cart email that is specific to the item they are shopping for.<\/li><\/ul><p>As you have grasped knowledge on the kind of impact email marketing practices do to your business, let\u2019s head to some of the email marketing best practices that you can harness to connect and sell to your targeted customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f3c908 e-flex e-con-boxed e-con e-parent\" data-id=\"9f3c908\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8753f62 elementor-widget elementor-widget-heading\" data-id=\"8753f62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email Marketing Best Practices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba4e474 elementor-widget elementor-widget-text-editor\" data-id=\"ba4e474\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWell, there a quite a few email marketing practices that you can use to level up your marketing and we have crafted the best practices for your clarity.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60a80d5 elementor-widget elementor-widget-heading\" data-id=\"60a80d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email Personalizing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d460bd elementor-widget elementor-widget-text-editor\" data-id=\"4d460bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The first method of personalization is to add the first name of the recipient in the subject or the body of an email. The next method would be to segregate the lists of recipients. If you can analyse each of them, you can personalize content for that specific user behavior. You can also customize content through a reengagement email campaign for those who don\u2019t frequently open their emails.<\/p><p>Personalization wins any day. Below, we have attached statistics that display the % of email tactics utilized in marketing practices, and personalization tops the chart with\u00a0<a href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Femplicit.co%2F6-great-examples-of-personalized-marketing-campaigns%2F&amp;psig=AOvVaw0RVlY1a5FsZZK6FUHDyf5-&amp;ust=1726566841924000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBQQjRxqFwoTCJChte2Yx4gDFQAAAAAdAAAAABAS\" target=\"_blank\" rel=\"nofollow noopener\">36%<\/a>\u00a0effectiveness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc564a elementor-widget elementor-widget-image\" data-id=\"0dc564a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/most-effective-email-tactics-1024x576.webp\" class=\"attachment-large size-large wp-image-849\" alt=\"effective email tactics\" srcset=\"https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/most-effective-email-tactics-1024x576.webp 1024w, https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/most-effective-email-tactics-300x169.webp 300w, https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/most-effective-email-tactics-768x432.webp 768w, https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/most-effective-email-tactics.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e20411a elementor-widget elementor-widget-heading\" data-id=\"e20411a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to Write an Email<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74560f2 elementor-widget elementor-widget-text-editor\" data-id=\"74560f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When the recipient opens your email, they should be welcomed with high-quality and enticing content from your brand. This can only occur if you have a well-designed email.<\/p><p>Here are some key steps to design an appealing email \u2013<\/p><ul><li>You must start with an email design template that is flexible and enables you to create consistency.<\/li><li>You must ensure that the email content is highly responsive.<\/li><li>The content should be simple and easy to read.<\/li><li>You must try to make it interactive and smooth.<\/li><\/ul><p>It must contain a bold image or a large headline, your company logo, an ideal reason why you sent the mail and a clear CTA. With these instructions noted in your notepad, you can craft a persuasive and a compelling email copy for your email marketing purposes. Let\u2019s dive into the details of writing a good subject lines, email body and a persuasive CTA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-407beee elementor-widget elementor-widget-heading\" data-id=\"407beee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to write Attractive Subject lines<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b601cdd elementor-widget elementor-widget-text-editor\" data-id=\"b601cdd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>According to Zippia\u2019s recent study,\u00a0<a href=\"https:\/\/www.zippia.com\/advice\/email-subject-line-statistics\/#:~:text=69%25%20of%20email%20recipients%20will,by%20an%20average%20of%2022%25.\" target=\"_blank\" rel=\"nofollow noopener\">69%<\/a>\u00a0of email recipients mark an email as spam only for the subject line. This occurs as the first impression of an email should leave an impact on the audience, and that determines whether the email is opened or sent straight to spam.<\/p><p>Let us jump at some of the pointers to keep in mind to craft attractive subject lines for email marketing<\/p><ul><li>Before you start writing any subject line, know your audience. This is the initial step to devise a line that would make them click on the email. Consider factors like who you are sending to and why you\u2019re sending them.<\/li><li>Being relevant is another major point to grab their attention. No one cares if you\u2019re being mysterious or vague. People want answers and benefits that will help them.<\/li><li>Focus on the email subject length. Ideally, it should not surpass 50 characters. The entire sentence should be visible in the eyes of the readers.<\/li><li>Avoid using certain elements such as #, $, capital letters for all the words, different sized fonts, exclamation marks, to name a few.<\/li><li>Use the right choice of words. According to a\u00a0<a href=\"https:\/\/dotdigital.com\/resources\/global-benchmark-report-2023\/\" target=\"_blank\" rel=\"nofollow noopener\">Global Benchmark Report<\/a>, words like \u2018exclusive\u2019, \u2018days\u2019, \u2018ends\u2019, \u2018save\u2019, \u2018extra\u2019, and \u2018last\u2019 were the worst performing.\u00a0Hence, use words that would not sell but rather tell a story to the customers.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4192256 elementor-widget elementor-widget-heading\" data-id=\"4192256\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to write a compelling Email Body<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-462d2ea elementor-widget elementor-widget-text-editor\" data-id=\"462d2ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Good writing isn\u2019t about using any specific magic word, but it is more down the lines of providing the benefits simply and concisely.<\/p><p>Here are a few notes to do and avoid while writing the body<\/p><ul><li>The content is to be devoid of jargon and be simplified as much as possible.<\/li><li>You can use the PAS, 4 P\u2019s formula to craft enticing email content.<\/li><li>Concentrate on how you can solve the customer\u2019s painpoint.<\/li><li>Use bullet points to segregate the chunks of content for the customer\u2019s convenience.<\/li><li>Stop using friction words such as download, submit, order, etc. Friction words are those words that signify that the readers need to do something that they generally don\u2019t want to do.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f18a190 elementor-widget elementor-widget-heading\" data-id=\"f18a190\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to write an attractive CTA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d44b80 elementor-widget elementor-widget-text-editor\" data-id=\"1d44b80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Before you start crafting a CTA, you must step into the shoes of the recipients. Analyse if you would have gotten a certain CTA, would you have made any action? The only way you know that your CTA has stood out is when the recipient selects the button and makes an action.<\/p><p>Here are a few key points to consider while you are writing a CTA<\/p><ul><li>Understand what the cause is. If you\u2019re unsure about your objectives, you wouldn\u2019t be able to convey the same to your audience.<\/li><li>Write in accordance to the cause. For example, if you want your audience to subscribe to a newsletter, you can use CTAs like \u201cSubscribe Now\u201d or \u201cJoin Us Today.\u201d<\/li><li>The CTA can also end with a question like, \u201cAre you in for this Fanta-SaaS-tic ride?\u201d Of course, it should align with your main proposal. Ensure that it is contextual within the industry.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd7a8b elementor-widget elementor-widget-heading\" data-id=\"0cd7a8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Include an Email Signature<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faf6ab2 elementor-widget elementor-widget-text-editor\" data-id=\"faf6ab2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To make it look authentic and reliable, ensure that you keep an email signature towards the ending of the email. It renders a feel of realness and the recipient is more likely to respond to it.<\/p><p>When the email is being sent to the audience on behalf of your company, the email should include the information of the founder or the CEO.<\/p><p>The email signature should include a CTA, a link to your website, social media, and your designation.<\/p><p>For e.g.-<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfac00c elementor-widget elementor-widget-image\" data-id=\"bfac00c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/Include-an-Email-Signature-1-1024x576.webp\" class=\"attachment-large size-large wp-image-847\" alt=\"Include an Email Signature\" srcset=\"https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/Include-an-Email-Signature-1-1024x576.webp 1024w, https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/Include-an-Email-Signature-1-300x169.webp 300w, https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/Include-an-Email-Signature-1-768x432.webp 768w, https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/Include-an-Email-Signature-1.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc75ee1 elementor-widget elementor-widget-heading\" data-id=\"fc75ee1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Include your Logo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e1230 elementor-widget elementor-widget-text-editor\" data-id=\"b9e1230\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You might think what\u2019s in the name? It is everything! It plays a crucial part for people to stick to your email. Research says that.<\/p><p>A HubSpot study found that when businesses add a logo to their emails, the open rates increase by\u00a0<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/23965\/9-email-marketing-best-practices-to-generate-more-leads.aspx\">21%<\/a>. Additionally, consumer confidence in the authenticity of an email also increases by\u00a0<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/23965\/9-email-marketing-best-practices-to-generate-more-leads.aspx\">90%<\/a>. Considering this, you must not forget to add your logo in the email. The logo can be placed left of the email signature to give it a better visual look.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8209240 elementor-widget elementor-widget-image\" data-id=\"8209240\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/Include-your-Logo-1024x576.webp\" class=\"attachment-large size-large wp-image-848\" alt=\"Include your Logo\" srcset=\"https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/Include-your-Logo-1024x576.webp 1024w, https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/Include-your-Logo-300x169.webp 300w, https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/Include-your-Logo-768x432.webp 768w, https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/Include-your-Logo.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c28acb elementor-widget elementor-widget-heading\" data-id=\"0c28acb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A\/B your subject lines and other elements<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03cef46 elementor-widget elementor-widget-text-editor\" data-id=\"03cef46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you cannot increase your email clickthrough rates, you must rectify a couple of things. It\u2019s either you are not emailing the right people, or the content needs to be improved.<\/p><p>To begin with, conduct an A\/B test. According to\u00a0<a href=\"https:\/\/www.litmus.com\/blog\/how-the-worlds-best-email-brands-run-a-b-tests\/\" target=\"_blank\" rel=\"nofollow noopener\">research by Litmus<\/a>, businesses that A\/B test every email see 37% higher ROI than those that never do.<\/p><p>It can be used to improve and optimize any digital marketing content.<\/p><p>We will take a hypothetical situation \u2013 You might change the color of CTA from blue to yellow to check if your email\u2019s clickthrough rate increases. If it does, the test highlights that you must change all of your emails\u2019 CTA from blue to yellow from now onwards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71d7ef8 elementor-widget elementor-widget-heading\" data-id=\"71d7ef8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Connect your Landing Page<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c22ba0c elementor-widget elementor-widget-text-editor\" data-id=\"c22ba0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Try to send your recipients to landing pages that are relevant to your objectives and email copy.<\/p><p>If you\u2019re marketing a special landing page in your email, the landing page should align with the email\u2019s headline, copy, and writing. It should create that consistency that goes a long way.<\/p><p>Also, you ensure that you\u2019re using tracking tools to check which email and landing page work out more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2bc8e elementor-widget elementor-widget-heading\" data-id=\"3d2bc8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Avoid using No Reply<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55d58a3 elementor-widget elementor-widget-text-editor\" data-id=\"55d58a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Refrain from using \u201cno reply\u201d or some other similar phrase. E.g.,\u00a0noreply@companyname.com.<\/p><p>\u201cNo Reply\u201d is an email message that deters recipients from responding and opting out of further emails.<\/p><p>Instead of that, keep an automated email with the first name\u00a0peter@companyname.com. Your customers are more likely to open emails if they know a human being wrote them. They must feel that human touch in your email copy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05ed6d8 elementor-widget elementor-widget-heading\" data-id=\"05ed6d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Always Follow Up<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d13c98 elementor-widget elementor-widget-text-editor\" data-id=\"3d13c98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You must adhere to this rule of following up. It would help if you did not sound too desperate too. You can try following up from two days to one week. That is an ideal time between sending your first email and a follow-up.<\/p><p>A study by QuickMail revealed that\u00a0<a href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fquickmail.com%2Fcold-email%2Ffollow-up%2Ffollow-up-email-templates&amp;psig=AOvVaw08vhajM93hC7qsB1Y8l-jr&amp;ust=1726641407740000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBQQjRxqFwoTCLjOxPiuyYgDFQAAAAAdAAAAABAE\" target=\"_blank\" rel=\"nofollow noopener\">55%<\/a>\u00a0of email replied comes from a follow up.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-551ec77 elementor-widget elementor-widget-image\" data-id=\"551ec77\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/why-you-should-send-email-follow-up-1024x576.webp\" class=\"attachment-large size-large wp-image-850\" alt=\"why you should send email follow up\" srcset=\"https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/why-you-should-send-email-follow-up-1024x576.webp 1024w, https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/why-you-should-send-email-follow-up-300x169.webp 300w, https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/why-you-should-send-email-follow-up-768x432.webp 768w, https:\/\/www.infoclutch.com\/blog\/wp-content\/uploads\/2025\/10\/why-you-should-send-email-follow-up.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ddee1d elementor-widget elementor-widget-text-editor\" data-id=\"2ddee1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFollowing up is always fruitful and is necessary to get a response from a customer. There can be instances where the customer is busy, overlooked or forgot to respond to the email. This is where following up acts like a saviour.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2606354 e-flex e-con-boxed e-con e-parent\" data-id=\"2606354\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1118357 elementor-widget elementor-widget-heading\" data-id=\"1118357\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7533e68 elementor-widget elementor-widget-text-editor\" data-id=\"7533e68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tTo conclude, creating an effective email to reach out to your targeted customers requires meticulous planning, audience comprehension, and delivering pertinent and interactive content. By following these best practices, you can enhance the impact of email marketing and achieve your marketing goals.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Use these effective email marketing best practices to elevate your business game and acquire customers based on your tailored content.<\/p>\n","protected":false},"author":2,"featured_media":3562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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