{"id":1042,"date":"2024-10-22T14:28:00","date_gmt":"2024-10-22T14:28:00","guid":{"rendered":"https:\/\/infoclutch.com\/stagging\/?p=1042"},"modified":"2025-12-15T10:02:17","modified_gmt":"2025-12-15T10:02:17","slug":"email-best-practices-to-avoid-spam","status":"publish","type":"post","link":"https:\/\/www.infoclutch.com\/blog\/email-best-practices-to-avoid-spam\/","title":{"rendered":"8 Tips That Would Stop Your Email from Going into Spam"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"8\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Email, a key marketing strategy, doesn\u2019t always bear the fruits the business desires. It could be because the email blast your business is sending out is not being seen; it is directly landing in the spam folders.<\/p>

How do you stop it? The few things you can do are mentioned below in the infographic that will prepare you with email best practices to avoid spam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Clean Email List<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tClearing out the email addresses are not valid and unengaged is essential. Only then will the email list be clean; it will hit the right inboxes, drive conversions, and nurture leads. Here are three benefits of having an email list with interested recipients. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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1. Cost saving<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThere is no point in spending money on individuals who will never convert. Therefore, for subscribers who have inactive email addresses or those who express no interest, it is better to drop them off your email list and save money. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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2. Better email deliverability<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tAll marketers wish for their email campaigns to have a high deliverability rate, which is possible with an email list of engaged, interested, reliable, and reachable subscribers opening your emails. Pushing the deliverability and engagement rate of email campaigns higher than usual. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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3. Increased engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe clean email list clearly highlights the importance of engaged subscribers impacting the email metrics performance. As per the research done by Mailchimp, the email list with 0-5%, 6-10%, and 11-15% inactive subscribers have an average open rate of\u00a024.79%<\/a>,\u00a020.54%<\/a>, and\u00a015.22%<\/a>, respectively. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Subject Lines<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Subject lines are essential to stay away from spam folders as they are first thing recipients check out when they receive an email. Your subject line shouldn\u2019t be in all caps or have too many exclamation marks or spammy words (100% More, 100% Free, 100% Satisfied, etc.).<\/p>

To write the best subject lines, here are a few tips so that your email can get past the\u00a069%<\/a>\u00a0of recipients who are not impressed with a poorly written subject line.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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1. Short and Simple Subject Line<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe subject line should be direct, simple, short, and easy for the recipients to read. When you share an email with a complicated subject line, recipient\u2019s eyes will gloss over the words; and then it can end up in the spam folder.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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2. Use Personalization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tPersonalizing your email subject line with the clientele\u2019s first name or with location-based offers strikes a chord with your target audience. You can also utilize tools to heighten the personalization of the subject lines, as personalization is a proven way to make the target audience more likely to open your email. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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3. Add Numbers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe human brain is naturally drawn towards numbers; that\u2019s why try adding numbers to your email subject line. Numbers are more visually appealing, promising the audience an easy and quick read.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Unsubscription Option<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe unsubscribe link of an email campaign is usually at the end of the email. It is crucial to have unsubscribe option as it required by the spam laws across the world. It also helps in protecting your email deliverability rate. Few more benefits of providing unsubscription option is mentioned below. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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1. Reach the inbox, not the spam<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tWhen recipients find an email without an unsubscribe button, they are most likely going to flag the email, sending it to the spam folder. Spiking the spam rates of a particular email account, and increasing the chances of it terminated and suspended.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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2. Gaining feedback<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tTake the opportunity of sending confirmation email for unsubscription, to collect feedback. Feedback are helpful as it helps you have a better understanding about whether your newsletter weren\u2019t helpful or email your email communication was way too often, or it was entirely something else, which made the recipients unsubscribe your emails.\n\nUnsubscription rate is a good parameter to learn about your email program health. Unsubscription rate below <0.2%<\/a>\u00a0is excellent, <0.5%<\/a>\u00a0is good and >1%<\/a>\u00a0poor unsubscription rate. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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3. Putting an end to Customer Frustration<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tMany a time\u2019s customers consent for a newsletter they weren\u2019t really that interested in, hoping when they receive the start receiving the newsletters they will unsubscribe it. Now imagine how frustrating it is for a customer to receive a newsletter without unsubscribe button, not being able to follow the plan they already had in mind. Customer sometimes look forward to unsubscribing so make sure your email provide that option. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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4. Create Segmented Email List<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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When you use tags in the email marketing platform to segregate a list of subscribers into different groups, it is called email segmentation. It has several benefits; for instance, the un-segmented email campaigns have a higher unsubscription and bounce rate, which is reduced by\u00a09.37%<\/a>\u00a0and\u00a04.65%<\/a>, respectively, with segmented email lists. On the same grounds, there is a significantly reduced abuse report (3.90%<\/a>) and bounce rate (4.65%<\/a>).<\/p>

These are some of the very promising benefits of email segmentation, but the benefits of email segmentation don\u2019t end here. Below, we have listed a few more benefits.<\/p>

When you want to maximize the returns of your email campaign investment, a segmented email list performs better in the areas of open rates and clicks.<\/p>